- Charting Programmatic: Ads Are Now Landing More Effectively
Publishing Insider, Ray Schultz - Thursday, May 22, 2025
But over a third of ad impressions still do not meet viewabili ...
- Ad Spend Slide: Email Among Channels Taking A Hit This Year
Email Insider, Ray Schultz - Tuesday, May 20, 2025
Over half of marketers worldwide expect to reduce their ad spend ...
- Microsoft Develops Simple Way To Train AI Models
MediaDailyNews, Laurie Sullivan - Monday, May 19, 2025
Ad agencies, brands and other companies can train AI models using the ...
- AI Influences Brandtech Group's Focus On Decarbonization Across Advertising
MediaDailyNews, Laurie Sullivan - Tuesday, May 20, 2025
The Brandtech Group has made a "major" investment in emissions data speciali ...
- Publishers Are Placing More Emphasis On Value Over Volume In Their Analysis
Publishers Daily, Ray Schultz - Thursday, May 15, 2025
Publishers want to strengthen their use of AI in data analysis, IN ...
- 'Independent' Sees A 9% Increase In Traffic In March
Publishers Daily, Ray Schultz - Thursday, May 15, 2025
"Independent" claims it is beating some top UK brands in the U.S ...
- Microsoft Lays Off Thousands, Then Announces AI Partners
MediaDailyNews, Laurie Sullivan - Wednesday, May 14, 2025
The layoffs - which impact thousands of Microsoft employees across the compa ...
- Google Search Up 49% One Year After AI Overviews Launch
MediaDailyNews, Laurie Sullivan - Wednesday, May 14, 2025
One year after Google released AI Overviews, BrightEdge published data showing tot ...
- New Dashboard Is Designed To Track Programmatic Health
Publishers Daily, Ray Schultz - Tuesday, May 13, 2025
Publishers can discern how their inventory is being judged by advertisers, Sov ...
- GAI Performance Jumps For Media Buyers On The Open Internet
Performance Marketing Insider, Laurie Sullivan - Friday, May 9, 2025
PubMatic has upgraded its tech suite for buyers to streamline every sta ...
- Google Launches 'AI Max For Search' Beta
MediaDailyNews, Laurie Sullivan - Tuesday, May 6, 2025
Google on Tuesday introduced a suite for search campaigns with one-click featur ...
- Dizzying Dashboards: Executives Are Overwhelmed By Data
Email Insider, Ray Schultz - Monday, May 5, 2025
Most executives today rely on dashboards and rarely question the data th ...
- Google Brings Channel Reporting To PMax
MediaDailyNews, Laurie Sullivan - Wednesday, April 30, 2025
Channel performance reporting will enable advertisers to gain visibility into how individu ...
- Inroads Into The Inbox: Most Firms Have Been Hurt By Poor Deliverability
Email Insider, Ray Schultz - Monday, April 28, 2025
Fewer than a quarter of companies polled verify their email lists befo ...
- Headwinds For Ecommerce: Brands Face Uncertainty Moving Into Q2
Email Insider, Ray Schultz - Thursday, April 24, 2025
Consumers are spending on essentials, but not so much on luxury good ...
- Metrics Mashup: How Ecommerce Verticals Performed In Q1
Email Insider, Ray Schultz - Monday, April 21, 2025
Home goods marketers saw 218% of their customer acquisition costs repaid ...
- LinkedIn Earns MRC Accreditation For Video Ad Metrics
MediaDailyNews, Colin Kirkland - Wednesday, April 16, 2025
LinkedIn is expanding its partnership with the MRC accreditation audits to inclu ...
- Apple Rebrands Advertising Business To Apple Ads
MediaDailyNews, Laurie Sullivan - Wednesday, April 16, 2025
Apple dropped "Search" from Search Ads and rebranded its ad business ...
- Microsoft Copilot's AI-Driven Monetization For Ads
MediaDailyNews, Laurie Sullivan - Monday, April 14, 2025
Publishers now have access to a tool that monetizes ads in Copil ...
- Uber Advertising Strategizes About Attention, Big Bites In Carrots
Performance Marketing Insider, Laurie Sullivan - Friday, April 11, 2025
A study showed lift metrics produced the most surprising numbers. Ads view ...
- GAI Search Will Decide What Customers Need
MediaDailyNews, Laurie Sullivan - Wednesday, April 9, 2025
BrightEdge launched a feature Wednesday - AI Catalyst - that allows markete ...
- Latinas Bridge Generations Asking AI For Guidance As Mother's Day Approaches
MediaDailyNews, Laurie Sullivan - Thursday, April 10, 2025
Advertisers need to understand the importance of this cultural shift toward ...
- Similarweb Acquires The Search Monitor
MediaDailyNews, Laurie Sullivan - Monday, March 31, 2025
The companies have independently supported data, optimization and advertising and together ha ...
- Getting Email And Revenue On One Page: The Metrics Are Not Always Easy
Email Insider, Ray Schultz - Thursday, March 27, 2025
Marketers are able to report open rates and click-throughs to their leader ...
- Why Advertisers Miss The Target
Data & Programmatic Insider, Laurie Sullivan - Monday, March 17, 2025
Data misclassification has become too common at a time when technology li ...
- Push For Profit: Seven Metrics For Tracking The Success Of Notifications
Email Insider, Ray Schultz - Friday, March 14, 2025
Open rates, clicks and conversions are some of the main measurements, Moenga ...
- Consumers' Willingness To Share Data Declines
Performance Marketing Insider, Laurie Sullivan - Friday, March 14, 2025
Holding on to consumers once they land on a retail or ...
- Opt-Out Spike: Why Email Unsubscribes Rose In 2024
Email Insider, Ray Schultz - Tuesday, March 11, 2025
The increase in unsubscribe and bounce rates was driven by everything fr ...
- Cost-Per-Acquisition Watershed Moments Key For Performance Marketing
MediaDailyNews, Laurie Sullivan - Friday, March 7, 2025
The cost to acquire new customers may require an adjustment in ...
- The Next Generation Of The Marketing Mix Model
Performance Marketing Insider, Laurie Sullivan - Friday, March 7, 2025
Former Dentsu, Kantar, and Nielsen executives who now work at a start ...