Tag results for "metrics"
- Pivoting To Performance KPI Management Draws On DataA pivot in thinking took a Seoul-based company in another direction wi ...
- Email's Happening, Now With 4.48B Users Across The GlobeThere are now 4.48 billion email users worldwide - and that shou ...
- Predicting Anti-Algo In Advertising Will Rise In 2025What advertisers need to know about anti-algo strategies, and why Jonathan Kaga ...
- SCOTUS Shouldn't Intervene In Meta Fraud Suit, Advertisers SayTwo Meta advertisers are asking the Supreme Court to leave in pla ...
- Startup Shakes Up Data Black Box In AI Overviews, Perplexity, ChatGPTAgencies, publishers and brands have complained that AI-generated search can bury conten ...
- LinkedIn Offers Enhanced Insights, Targeting For B2B MarketersThe updates to LinkedIn's Campaign Manager portal are aimed at delivering enhanc ...
- Google AI Overviews Makes Major TransitionTraditional search engines from Google and Microsoft have skyrocketed, but newcomers a ...
- News Planners & Buyers Should Pay Attention ToIf 2024 was the "Year Of Attention Metrics," it's ending with ...
- Dentsu Demonstrates How To Make Logos And Influence PeopleDentsu this morning unveiled a new dedicated influencer marketing practice, including ...
- Don't Fall For Seemingly 'Sexy, High And Sweet' ROASPaid search has become the most effective channel to drive awareness f ...
- Adelaide, PubMatic Partner In Effort To Improve Media QualityAd buyers can apply Adelaide's attention data to programmatic deals. ...
- Touchstone Central: New Tool Allows Email, SMS And Push MeasurementOmnisend is launching a beta version of a cross-channel reporting platform. ...
- Small Business, Big Job: Email Marketing Risks That Can Hurt SMB ResponseHere are three risk factors that may lead to loss of subscribe ...
- Inroads Into The Inbox: New Offering Focuses On Metrics To Drive EngagementAudiencePoint claims its new solutions go beyond traditional metrics. ...
- Post-Election Results: Fox Widens LeadSixteen days later, Fox News is averaging 3.2 million prime-time, post-election viewer ...
- The New York Times Wants To 'Reshape' The Ad EconomyRather than measuring clicks and impressions, the "Times" plans to find ...
- AI Automation Expected To Ease Pressure To Increase RevenueEighty percent of digital ad professionals use AI tools for media buyi ...
- Field Of View: Digital Ads Are Being Seen More OftenViewability rates have gone up both for video and display, DoubleVerify repo ...
- Dentsu Uses Microsoft AI For Campaign Posts, Reduces Analysis Time 80%Faced with the growing complexities of media metrics, Dentsu adopted the u ...
- 'Daily Mail' Challenged Attention Metrics, Brand Safety, With Confirming Results"Daily Mail" ran an eye-tracking study with Lumen Research challenging the ...
- YouTube Liaison Opens Up About The AlgorithmHow the algorithm works has been a secret at Google, but n ...
- Advertisers, Creators Raise Performance Across YouTube, RedditAn open mind and trust drive consumer spending, according to the stud ...
- The Email Power Elite: The 3 Levels Of Marketing SophisticationIs your firm a baseline marketer, a performance-obsessed marketer or a reven ...
- Goodbye CTR, Hello Attention?Click-through rate is unfortunately as close to a common denominator metric ...
- SCOTUS Wants To Hear From Advertisers In Battle Over Meta's MetricsThe Supreme Court has asked attorneys for advertisers to respond to Meta ...
- New Measurement Tool Helps Publishers Assess Inventory, Firm SaysDoubleVerify offers a tool to measure more than 15 metrics. ...
- Google Optimization Score For Ads Identifies Competitor ImpactsGoogle's Optimization Score that provides recommendations to improve ad performance has be ...
- Sports Score Ticker Gets TV Viewer Attention For Political AdsThe battleground states have a massive population of sports fans, says S ...
- Meta's Ad Business Remains Strong In Q3 Despite Reality Labs LossesDespite losing billions in its Reality Labs division, Meta surpassed market expectatio ...
- Creating Advertising's Central Nervous SystemAI-powered intelligence platform Alembic announced what its CEO calls a brand heal ...
