- Email Tide: Usage Booms, Especially When Combined With Other Channels
Email Insider, Ray Schultz - Wednesday, December 6, 2023
Monday is the most popular day for sending emails, Customer.io reports. The ...
- Agencies Fear Missing AI Adoption
Search & Performance Insider, Laurie Sullivan - Wednesday, December 6, 2023
Agencies refuse to be left behind in the AI frenzy. Many expe ...
- Galloping Web: Chinese Video Site Saw Fastest Growth From August To October
Publishing Insider, Ray Schultz - Thursday, November 30, 2023
Adblockplus.org made the top 10, probably due to YouTube pursuing more aggressi ...
- Buy It Again: Email And SMS Drive Repeat Cyber Weekend Sales
Email Insider, Ray Schultz - Wednesday, November 29, 2023
Almost half of all cyber weekend purchases were repeats. Early targeting ...
- AI-Powered Analytics Changing The Game For The NFL, In Real-Time
Media 3.0, Laurie Sullivan - Wednesday, November 29, 2023
Amazon is looking to fuel its ecommerce business from the brand's websi ...
- Amazon Q Debuts AI-Digital Assistant For Business
MediaDailyNews, Laurie Sullivan - Tuesday, November 28, 2023
Amazon announced a digital assistant called Q to help corporate customers sear ...
- Streamers Continue To Spend Billions On New TV, Movie Content: Analysts
Television News Daily, Wayne Friedman - Tuesday, November 28, 2023
Despite the push for streamers to cut TV/movie spending, major platforms ke ...
- Could Demanding Sports Leagues Give TV Networks, Streamers A Break?
TV Watch, Wayne Friedman - Wednesday, November 29, 2023
Could the Apple TV+/Major League Soccer deal signal a new way ...
- College Football Up 15% In Impressions, 19% In TV Ad Spend
Television News Daily, Wayne Friedman - Tuesday, November 28, 2023
Total national TV advertising on 9 TV networks is up 19% ...
- Microsoft Hires Altman To Run AI, OpenAI Taps Ex-Twitch CEO
MediaDailyNews, Laurie Sullivan - Monday, November 20, 2023
Microsoft said early Monday morning that Sam Altman will lead the company ...
- Hey There: Attention Metrics Stifled By Lack Of Resources
MediaDailyNews, Laurie Sullivan - Tuesday, November 21, 2023
Although marketers recognize the importance of attention metrics, there are varying perspectiv ...
- Digital Revenue Profitability Confusing For Local Media Companies
MediaDailyNews, Laurie Sullivan - Friday, November 17, 2023
A survey of financial execs shows the greatest challenge lies in accura ...
- SplitMetrics Acquires App Radar In 7-Figure Deal To Facilitate App Growth
MediaDailyNews, Colin Kirkland - Thursday, November 16, 2023
SplitMetrics, an American startup focused on helping mobile-first businesses, has acquired Austri ...
- Active Attention Launches With Deterministic Measurement
MediaDailyNews, Laurie Sullivan - Thursday, November 16, 2023
Audi, Welch's Fruit Snacks, Quigley-Simpson, and PHD Media are some of t ...
- Net Searcher Sentiment Replaces NPS With Unbiased Search Data
Search & Performance Insider, Laurie Sullivan - Friday, November 3, 2023
Isaac Gerber, director of commercial insights and analytics at Captify, developed ...
- X Sees Massive Decline In Users, Advertisers Under Musk's Ownership
MediaDailyNews, Colin Kirkland - Friday, October 27, 2023
X's app downloads fell about 38% across the globe over the la ...
- Merkle Transitioned To Google PMax, Then Ad Performance Fell
Search & Performance Insider, Laurie Sullivan - Monday, October 30, 2023
The agency cited AI for the lack of consistency in ad performanc ...
- Nielsen Delays Sunsetting C3 And C7 Data Another Year
Television News Daily, Wayne Friedman - Friday, October 27, 2023
The continued popularity of C3 and C7 currencies during the past upfro ...
- What Happens When You Combine Cuebiq Data With VideoAmp?
Planning & Buying Insider, Joe Mandese - Monday, October 23, 2023
If you're eyeglasses marketer Luxottica, you see a rather large increase ...
- Snap Intros Ad Tools To Help Advertisers Connect With Creators
MediaDailyNews, Colin Kirkland - Thursday, October 19, 2023
Snap is introducing a suite of new ad products to give ...
- Advertisers Can Now Track CPG Sales On TikTok Shop
MediaDailyNews, Colin Kirkland - Tuesday, October 17, 2023
Consumer intelligence firm NielsenIQ (NIQ) is now measuring sales across CPG categori ...
- AI-Powered Tools Suite For Advertisers, Publishers Launches
MediaDailyNews, Laurie Sullivan - Monday, October 16, 2023
Teads on Monday announced a suit of AI-powered solutions across CTV, performanc ...
- Carbon Cleanup In Aisle Nine
Planning & Buying Insider, Joe Mandese - Tuesday, October 17, 2023
While Kroger still is working on a metric measuring the carbon outp ...
- Marketing-Mix Modeling Looking From The Bottom Up
Search & Performance Insider, Laurie Sullivan - Monday, October 16, 2023
Marilyn Barnett was an on-camera model for a local grocery store. Wh ...
- CTV Media Eyes Active Attention Metrics
Data & Programmatic Insider, Laurie Sullivan - Monday, October 9, 2023
KERV Interactive is looking to measure attention in CTV media by usi ...
- Marketers Split On How To Price Services
Search & Performance Insider, Laurie Sullivan - Friday, October 6, 2023
Ad and marketing agencies are split on how to price paid ...
- Rethinking TikTok, How Maybelline Defies Aging, Cultural Changes
Search & Performance Insider, Laurie Sullivan - Thursday, October 5, 2023
Maybelline, which turns 108 this year, partnered with MTV and Paramount Bra ...
- Spanish-Language National TV Ad Revenues Grow 13% Through Q3
Television News Daily, Wayne Friedman - Tuesday, October 3, 2023
Spanish-language TV keeps getting better news vs. the English-language TV business wi ...
- LinkedIn Creative Platform In Alpha Automates Customer Ads Within 5 Minutes
MediaDailyNews, Laurie Sullivan - Tuesday, October 3, 2023
LinkedIn is reimagining how B2B marketing should work. On Tuesday the compa ...
- Google Advertisers Withdraw Lawsuit Over 'TrueView' Metrics
MediaDailyNews, Wendy Davis - Thursday, September 28, 2023
Two advertisers who sued Google for allegedly inflating video ad metrics abrupt ...