- IAB Resurfaces Push For Responsive Ads
MediaDailyNews, Laurie Sullivan - Monday, March 3, 2025
The Interactive Advertising Bureau is pushing for the industry to move towa ...
- Gartner Maps Process To Teach GAI About Brands
Performance Marketing Insider, Laurie Sullivan - Tuesday, March 4, 2025
Many marketers struggle to adopt the technology and possible use of ...
- AI Agents Fuel Disconnect Concerns Between Brands And Consumers
Data & Programmatic Insider, Laurie Sullivan - Monday, March 3, 2025
There are concerns that brands could become completely disconnected from consumers usi ...
- Hearst UK Chooses Brand Lift Measurement Platform
Publishers Daily, Ray Schultz - Sunday, March 2, 2025
Brand Metrics technology will be integrated across multiple Hearst titles. ...
- Super Bowl LIX Reached Record 182.8M Viewing For At Least A Minute
Television News Daily, Wayne Friedman - Tuesday, February 18, 2025
Nielsen previously announced the Super Bowl had a record 127.7 million viewe ...
- Super Bowl Metrics: The Eagles Drew Big Increase In Advance Readership
Publishers Daily, Ray Schultz - Monday, February 10, 2025
The Super Bowl drew intense interest online in the days leading ...
- Do Super Bowl Scores Affect TV Ad Performance?
Performance Marketing Insider, Laurie Sullivan - Monday, February 10, 2025
Do advertisers get the attention they paid for when the big ga ...
- Vertical Velocity: How Ecommerce Sectors Fared In 2024
Email Insider, Ray Schultz - Monday, February 3, 2025
Home goods was first in average order rate and revenue per custome ...
- Just In Time For The Super Bowl, Nielsen Boosts OOH Coverage To 100%
MediaDailyNews, Joe Mandese - Monday, February 3, 2025
Out-of-home viewing is important for sports and live event programming - especial ...
- AI Search Riddled With Challenges - Measurement, Data Privacy
MediaDailyNews, Laurie Sullivan - Wednesday, January 29, 2025
A recent study finds 55% of marketers are concerned about data privac ...
- Uber's App Could Soon Look More Like Google Maps With Ads
Performance Marketing Insider, Laurie Sullivan - Tuesday, January 28, 2025
PALM SPRINGS, CA -- Uber Advertising could expand ad units on i ...
- Streaming 2024: Fewer Core Apps In U.S. Homes
Television News Daily, Wayne Friedman - Tuesday, January 28, 2025
There were an average 3.9 apps per U.S. home in Q3 02 ...
- Deep Channels: Email, SMS And Push Drive Ecommerce Sales
Email Insider, Ray Schultz - Monday, January 27, 2025
Automated emails generated 29% of sales while making up only 1.5% ...
- Metrics Hunting: Behavioral Emails Now Outpull All Others
Email Insider, Ray Schultz - Thursday, January 16, 2025
Behavior-based messaging mostly tops journey-based for the first time, MoEngage reports. ...
- Search Heads Into Multiverse Universe
Performance Marketing Insider, Laurie Sullivan - Wednesday, January 15, 2025
BrightEdge data explains fragmentation, its impact on advertising and why Statcounter's Decemb ...
- SCOTUS Turns Away Meta In Battle Over Inflated Ad Metrics
MediaDailyNews, Wendy Davis - Monday, January 13, 2025
The Supreme Court won't hear Meta's appeal of a ruling that requir ...
- AI Driving Growth In Invalid Online Traffic, Email Spam
MediaDailyNews, Laurie Sullivan - Friday, January 10, 2025
DoubleVerify's data shows 16% of GIVT from known-bot impressions in 2024 we ...
- How Freedom Furniture Used AI To Increase Time On Site, AOV
Performance Marketing Insider, Laurie Sullivan - Friday, January 10, 2025
OpenAI CEO Sam Altman wrote that although it sounds "like science ficti ...
- Amazon Gives Brands Access To Years Of Shopping Data
MediaDailyNews, Laurie Sullivan - Tuesday, January 7, 2025
Amazon Ads will give brands access to the past five years ...
- As Search Traffic To Publishers Declines, Captify Delivers More Data Signals
Data & Programmatic Insider, Laurie Sullivan - Monday, January 6, 2025
The Independent, Ranker, and Haymarket are some of the publishers using wh ...
- Pivoting To Performance KPI Management Draws On Data
Performance Marketing Insider, Laurie Sullivan - Friday, January 3, 2025
A pivot in thinking took a Seoul-based company in another direction wi ...
- Email's Happening, Now With 4.48B Users Across The Globe
Email Insider, Ray Schultz - Thursday, January 2, 2025
There are now 4.48 billion email users worldwide - and that shou ...
- Predicting Anti-Algo In Advertising Will Rise In 2025
MediaDailyNews, Laurie Sullivan - Friday, December 27, 2024
What advertisers need to know about anti-algo strategies, and why Jonathan Kaga ...
- SCOTUS Shouldn't Intervene In Meta Fraud Suit, Advertisers Say
MediaDailyNews, Wendy Davis - Tuesday, December 24, 2024
Two Meta advertisers are asking the Supreme Court to leave in pla ...
- Startup Shakes Up Data Black Box In AI Overviews, Perplexity, ChatGPT
Performance Marketing Insider, Laurie Sullivan - Thursday, December 26, 2024
Agencies, publishers and brands have complained that AI-generated search can bury conten ...
- LinkedIn Offers Enhanced Insights, Targeting For B2B Marketers
MediaDailyNews, Colin Kirkland - Thursday, December 19, 2024
The updates to LinkedIn's Campaign Manager portal are aimed at delivering enhanc ...
- Google AI Overviews Makes Major Transition
MediaDailyNews, Laurie Sullivan - Tuesday, December 17, 2024
Traditional search engines from Google and Microsoft have skyrocketed, but newcomers a ...
- News Planners & Buyers Should Pay Attention To
Planning & Buying Insider, Joe Mandese - Wednesday, December 18, 2024
If 2024 was the "Year Of Attention Metrics," it's ending with ...
- Dentsu Demonstrates How To Make Logos And Influence People
MediaDailyNews, Joe Mandese - Monday, December 16, 2024
Dentsu this morning unveiled a new dedicated influencer marketing practice, including ...
- Don't Fall For Seemingly 'Sexy, High And Sweet' ROAS
Performance Marketing Insider, Laurie Sullivan - Monday, December 16, 2024
Paid search has become the most effective channel to drive awareness f ...