- Rethinking TikTok, How Maybelline Defies Aging, Cultural Changes
Search & Performance Insider, Laurie Sullivan - Thursday, October 5, 2023
Maybelline, which turns 108 this year, partnered with MTV and Paramount Bra ...
- Spanish-Language National TV Ad Revenues Grow 13% Through Q3
Television News Daily, Wayne Friedman - Tuesday, October 3, 2023
Spanish-language TV keeps getting better news vs. the English-language TV business wi ...
- LinkedIn Creative Platform In Alpha Automates Customer Ads Within 5 Minutes
MediaDailyNews, Laurie Sullivan - Tuesday, October 3, 2023
LinkedIn is reimagining how B2B marketing should work. On Tuesday the compa ...
- Google Advertisers Withdraw Lawsuit Over 'TrueView' Metrics
MediaDailyNews, Wendy Davis - Thursday, September 28, 2023
Two advertisers who sued Google for allegedly inflating video ad metrics abrupt ...
- Enterprise Entropy: Large Firms Face Metric And Fraud Display Ad Challenges
Publishing Insider, Ray Schultz - Tuesday, September 26, 2023
Advertisers list click-through rates as their chief metric, OMI and Ascend2 rep ...
- CMO Council Data Shows Concerns Of Economy, CFO Collaboration
MediaDailyNews, Laurie Sullivan - Friday, September 22, 2023
Only 10% of marketing leaders strongly believe their marketing investments position th ...
- OMD Teams With Teads On New Attention Research, Calls It A 'Human Metric'
MediaDailyNews, Laurie Sullivan - Monday, September 25, 2023
Omnicom's OMD unit and Teads will release results of what they ca ...
- Media Buyers Urged To Replace Duration Of Attention With Probability
Publishers Daily, Ray Schultz - Tuesday, September 19, 2023
TripleLift partners with Adelaide to offer guaranteed deal packages based on ...
- Neuro Research Shows Ads Aligned With Video Content Have Stronger Impact
MediaDailyNews, Laurie Sullivan - Tuesday, September 19, 2023
Research on the human brain and CTV advertising suggests ads that ali ...
- ABCs For Successful Campaign Measurement In Today's World: Back To The Basics
Planning & Buying Insider, Teodora Scutelnicu - Sunday, September 17, 2023
Going back to the basics means reaching a simple understanding of wh ...
- Walmart Brings Storytelling To Search Via Sponsored Videos
MediaDailyNews, Laurie Sullivan - Thursday, September 14, 2023
Walmart Connect has announced the rollout of Sponsored Videos for search, givi ...
- Pinterest CEO Pledges A Safer Platform For Users, Advertisers
MediaDailyNews, Laurie Sullivan - Wednesday, September 13, 2023
"If we don't come through on this pledge - if we don ...
- Neutronian Integrates Data-Privacy Scores Into Campaign Targeting, Analysis
MediaDailyNews, Laurie Sullivan - Thursday, September 14, 2023
Neutronian has moved its Data Privacy Score into campaign targeting and analysi ...
- Things To Consider Before Switching To A Sales-Based Influencer Comp Model
MediaDailyNews, Lisa Tristano Martin - Monday, September 11, 2023
If you find yourself uncertain about the right compensation model for yo ...
- Who Remains For Legacy TV Viewing? Quiet Quitters
Television News Daily, Wayne Friedman - Wednesday, September 6, 2023
Inscape says those who have sharply reduced cable and satellite viewing ti ...
- Nielsen Claps Back At VAB, Corrects Amazon 'Errors And Misrepresentations'
Television News Daily, Wayne Friedman - Wednesday, August 30, 2023
Nielsen has pushed back on the VAB's criticism of Nielsen's effort ...
- Viewer Ad 'Attention' Drops For The First Time
Television News Daily, Wayne Friedman - Monday, August 28, 2023
Viewer "attention" of CTV/streaming ads has dropped for the first time, TVisi ...
- GOP Debate Draws 12.8M Viewers, Trump/Carlson X Interview Video Views Under 15M
MediaDailyNews, Karlene Lukovitz - Friday, August 25, 2023
Debate won the night on cable, but fell far short of t ...
- Nielsen Will Incorporate 1st-Party Amazon Data In 'Thursday Night Football' Ratings
Television News Daily, Wayne Friedman - Thursday, August 24, 2023
Nielsen will be using both its national TV panel-level derived data a ...
- Podcasts Drive Sales And Branding: Study
Publishers Daily, Ray Schultz - Wednesday, August 23, 2023
Almost three fourths of consumers have listened to a podcast in t ...
- Reddit Introduces First-Party Measurement Tools
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 24, 2023
The tools - intended to quantify the incremental impact and overall effectivene ...
- Email Marketing Mistakes To Be Avoided
Around the Net in Email, Ray Schultz - Wednesday, August 23, 2023
Opens, clicks and conversions are affected by email errors and mishaps. He ...
- TikTok Search Ads Come With A Caveat
Search & Performance Insider, Laurie Sullivan - Wednesday, August 23, 2023
Advertisers will soon have an option to place ads alongside organic conten ...
- National TV Spending Falls 11% Summer-To-Date, Live Broadcast Viewing Drops 25%
Television News Daily, Wayne Friedman - Tuesday, August 22, 2023
Summer TV broadcast viewing patterns are following recent live, linear television tren ...
- Behind Amazon's Move To Expand Ads On Third-Party Sites
Search & Performance Insider, Laurie Sullivan - Friday, August 18, 2023
Skai has worked with Amazon for several years. Nich Weinheimer, Skai E ...
- Clicks And Click-To-Opens Rose In The First Half, Study Finds
Email Marketing Daily, Ray Schultz - Wednesday, August 16, 2023
The Books & Literature vertical topped the list in conversions and oth ...
- Teads, Lumen Attention Metrics From Global Campaigns Find 'Better Predictors'
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 15, 2023
On Tuesday the companies will announce findings in a study on attenti ...
- Google, YouTube Wizardry Should Make Marketers 'Look Behind The Curtain'
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 14, 2023
Google disputes reports that it issued refunds to some advertisers to f ...
- A Non-Linear TV First: Tops 50% Share Of Viewing In July
Television News Daily, Wayne Friedman - Tuesday, August 15, 2023
Linear TV usage fell below a 50% share for the first ti ...
- Turing AI Claims Increase In Metrics Since Refining Its ABM Strategy
Email Marketing Daily, Ray Schultz - Monday, August 14, 2023
Cybersecurity company Turing AI says it has achieved substantial increases in op ...