Tag results for "metrics"
- Alaska Airlines' MMM Ticket On Google MeridianAdswerve projected an 11% increase in addressable advertising revenue by using Google ...
- Netflix Sees Rapid Q2 Subscriber GainsNetflix added 32 million gross global subscribers in Q2, while Walt Disney ...
- DoubleVerify Collaboration Drives Media Quality, Ad EffectivenessFraud-free ad inventory supported by safety and metrics that can analyze conte ...
- Performance CTV And Digital Ad Gaps Filled By Out-Of-Home: KantarA five-year collaboration between Clear Channel Outdoor and Kantar shows how out-of-ho ...
- Snapchat Adds Attention Measurement Via IAS, LumenIntegral Ad Science on Monday announced a partnership with Snap and Lum ...
- IAB Launches In-Game Ad Measurement FrameworkThe IAB says the "Gaming Measurement Framework" will give advertisers metrics f ...
- Infillion Moves Past Passive Viewability, Brings Adelaide's AU Metric To Interactive VideoInfillion will integrate Adelaide's attention unit (AU) metrics into its interactive vid ...
- Comscore Reveals Differences Between Mythical, Possible ProgrammaticAdvertisers are chasing questions that prompt change. Can they rely on tru ...
- Amazon Ads Launches Live Signals In CloudAmazon Live signals in Amazon Marketing Cloud has launched to give advertise ...
- Molson Becomes A Beta Sponsor Of Uber's 'Ride Offers'At Cannes Lions, Uber officially launched an in-house agency Creative Studio ...
- GAI Revenue And Performance Modeled By New Street ResearchHow much will generative AI-based ads, creative, and tools increase revenue f ...
- Creative R&D: Brands Struggle To Measure ValueEmail will help lead the way, as it has done in t ...
- SEO's New AI Models And MeasurementsMarketers must adapt to a new world where Google is less releva ...
- Soda Brands 71% More Effective On Streamers Vs. Linear TV, Led By Dr Pepper, PoppiEDO Ad EnGage's analysis of engagement metrics across all streaming/linear TV campaig ...
- High On Hiring: Marketers Do Better When More People Work On EmailMetrics are tied to the size of email marketing budgets in genera ...
- Inbox Detective: Why Email Senders Need A Deliverability AuditAn audit helps ensure that your email doesn't end up in t ...
- Former Microsoft Team Measures Cost-Per-Chat, Analyzes Its ROIThree former Microsoft employees have built tech that breaks out numbers ...
- Charting Programmatic: Ads Are Now Landing More EffectivelyBut over a third of ad impressions still do not meet viewabili ...
- Ad Spend Slide: Email Among Channels Taking A Hit This YearOver half of marketers worldwide expect to reduce their ad spend ...
- Microsoft Develops Simple Way To Train AI ModelsAd agencies, brands and other companies can train AI models using the ...
- AI Influences Brandtech Group's Focus On Decarbonization Across AdvertisingThe Brandtech Group has made a "major" investment in emissions data speciali ...
- Publishers Are Placing More Emphasis On Value Over Volume In Their AnalysisPublishers want to strengthen their use of AI in data analysis, IN ...
- 'Independent' Sees A 9% Increase In Traffic In March"Independent" claims it is beating some top UK brands in the U.S ...
- Microsoft Lays Off Thousands, Then Announces AI PartnersThe layoffs - which impact thousands of Microsoft employees across the compa ...
- Google Search Up 49% One Year After AI Overviews LaunchOne year after Google released AI Overviews, BrightEdge published data showing tot ...
- New Dashboard Is Designed To Track Programmatic HealthPublishers can discern how their inventory is being judged by advertisers, Sov ...
- GAI Performance Jumps For Media Buyers On The Open InternetPubMatic has upgraded its tech suite for buyers to streamline every sta ...
- Google Launches 'AI Max For Search' BetaGoogle on Tuesday introduced a suite for search campaigns with one-click featur ...
- Dizzying Dashboards: Executives Are Overwhelmed By DataMost executives today rely on dashboards and rarely question the data th ...
- Google Brings Channel Reporting To PMaxChannel performance reporting will enable advertisers to gain visibility into how individu ...
