Tag results for "metrics"
- Vertical Velocity: How Ecommerce Sectors Fared In 2024Home goods was first in average order rate and revenue per custome ...
- Just In Time For The Super Bowl, Nielsen Boosts OOH Coverage To 100%Out-of-home viewing is important for sports and live event programming - especial ...
- AI Search Riddled With Challenges - Measurement, Data PrivacyA recent study finds 55% of marketers are concerned about data privac ...
- Uber's App Could Soon Look More Like Google Maps With AdsPALM SPRINGS, CA -- Uber Advertising could expand ad units on i ...
- Streaming 2024: Fewer Core Apps In U.S. HomesThere were an average 3.9 apps per U.S. home in Q3 02 ...
- Deep Channels: Email, SMS And Push Drive Ecommerce SalesAutomated emails generated 29% of sales while making up only 1.5% ...
- Metrics Hunting: Behavioral Emails Now Outpull All OthersBehavior-based messaging mostly tops journey-based for the first time, MoEngage reports. ...
- Search Heads Into Multiverse UniverseBrightEdge data explains fragmentation, its impact on advertising and why Statcounter's Decemb ...
- SCOTUS Turns Away Meta In Battle Over Inflated Ad MetricsThe Supreme Court won't hear Meta's appeal of a ruling that requir ...
- AI Driving Growth In Invalid Online Traffic, Email SpamDoubleVerify's data shows 16% of GIVT from known-bot impressions in 2024 we ...
- How Freedom Furniture Used AI To Increase Time On Site, AOVOpenAI CEO Sam Altman wrote that although it sounds "like science ficti ...
- Amazon Gives Brands Access To Years Of Shopping DataAmazon Ads will give brands access to the past five years ...
- As Search Traffic To Publishers Declines, Captify Delivers More Data SignalsThe Independent, Ranker, and Haymarket are some of the publishers using wh ...
- Pivoting To Performance KPI Management Draws On DataA pivot in thinking took a Seoul-based company in another direction wi ...
- Email's Happening, Now With 4.48B Users Across The GlobeThere are now 4.48 billion email users worldwide - and that shou ...
- Predicting Anti-Algo In Advertising Will Rise In 2025What advertisers need to know about anti-algo strategies, and why Jonathan Kaga ...
- SCOTUS Shouldn't Intervene In Meta Fraud Suit, Advertisers SayTwo Meta advertisers are asking the Supreme Court to leave in pla ...
- Startup Shakes Up Data Black Box In AI Overviews, Perplexity, ChatGPTAgencies, publishers and brands have complained that AI-generated search can bury conten ...
- LinkedIn Offers Enhanced Insights, Targeting For B2B MarketersThe updates to LinkedIn's Campaign Manager portal are aimed at delivering enhanc ...
- Google AI Overviews Makes Major TransitionTraditional search engines from Google and Microsoft have skyrocketed, but newcomers a ...
- News Planners & Buyers Should Pay Attention ToIf 2024 was the "Year Of Attention Metrics," it's ending with ...
- Dentsu Demonstrates How To Make Logos And Influence PeopleDentsu this morning unveiled a new dedicated influencer marketing practice, including ...
- Don't Fall For Seemingly 'Sexy, High And Sweet' ROASPaid search has become the most effective channel to drive awareness f ...
- Adelaide, PubMatic Partner In Effort To Improve Media QualityAd buyers can apply Adelaide's attention data to programmatic deals. ...
- Touchstone Central: New Tool Allows Email, SMS And Push MeasurementOmnisend is launching a beta version of a cross-channel reporting platform. ...
- Small Business, Big Job: Email Marketing Risks That Can Hurt SMB ResponseHere are three risk factors that may lead to loss of subscribe ...
- Inroads Into The Inbox: New Offering Focuses On Metrics To Drive EngagementAudiencePoint claims its new solutions go beyond traditional metrics. ...
- Post-Election Results: Fox Widens LeadSixteen days later, Fox News is averaging 3.2 million prime-time, post-election viewer ...
- The New York Times Wants To 'Reshape' The Ad EconomyRather than measuring clicks and impressions, the "Times" plans to find ...
- AI Automation Expected To Ease Pressure To Increase RevenueEighty percent of digital ad professionals use AI tools for media buyi ...
