- DoubleVerify Gets CTV 'Video Viewable' MRC Accreditation
Television News Daily, Wayne Friedman - Wednesday, April 24, 2024
MRC accreditation for Video Viewable Impressions for CTV will help identify issu ...
- Understanding Lifetime Value Of Consumers Driven By Specific Ad Creative
Search & Performance Insider, Laurie Sullivan - Monday, April 22, 2024
Power Digital recently introduced a platform designed with support from Meta a ...
- NBA Regular Season: Flat Ad Spend At $670M, Ratings Inch Up
Television News Daily, Wayne Friedman - Thursday, April 18, 2024
This trend follows average regular-game viewership on ABC, ESPN, TNT, and N ...
- Mobile Gaming Platform Skillz Defeats Shareholder Suit Over Disclosures
MediaDailyNews, Wendy Davis - Wednesday, April 17, 2024
A federal appeals court has sided with mobile gaming platform Skillz ...
- Brandtech Group Founder Shares A 5-Year Vision Of GAI In Advertising
Data & Programmatic Insider, Laurie Sullivan - Monday, April 15, 2024
David Jones, CEO of technology holding company The Brandtech Group, shared h ...
- LinkedIn Settles Battle Over Faulty Ad Metrics
MediaDailyNews, Wendy Davis - Tuesday, April 9, 2024
LinkedIn and two advertisers have agreed to settle a battle over t ...
- Metrics At Square One: The 19th Creates A Measure Called Total Journalism Reach
Publishing Insider, Ray Schultz - Thursday, April 4, 2024
This new "metric" takes all forms of engagement into consideration. ...
- Zalis Joins Mint Advisory Board, Championing Net Zero In Advertising
MediaDailyNews, Laurie Sullivan - Wednesday, April 3, 2024
Mint CEO Lorenzo Larini says Zalis is "a huge advocate of diversi ...
- Nielsen's Big Data + Panel Preview Shows 4-5% Increase In Viewing
Television News Daily, Wayne Friedman - Tuesday, April 2, 2024
Nielsen's Big Data + panel service will provide a combination of i ...
- Pinterest Shares Ranking Secrets As It Shifts Signals
Search & Performance Insider, Laurie Sullivan - Friday, March 29, 2024
Encouraging other companies to do the same, Pinterest released insights on h ...
- Goodway Group CEO Calls For Reboot Of Programmatic Ad Fraud
Data & Programmatic Insider, Laurie Sullivan - Monday, March 25, 2024
Waste in programmatic is an opportunity to take the competitive advantage, explai ...
- The Virtues Of Video: Brands Use It For A Variety Of Marketing Chores
Email Insider, Ray Schultz - Friday, March 22, 2024
Email is the second-most widespread channel for distributing videos, Wistia reports. ...
- Meta Must Face Class-Action By Advertisers Over Inflated Metrics
MediaDailyNews, Wendy Davis - Thursday, March 21, 2024
An appellate panel ruled 2-1 that Meta's advertisers have enough in comm ...
- Celebrating Comscore's MRC Accreditation For Household TV Ratings
Media Insider, Dave Morgan - Thursday, March 21, 2024
For media measurement to be effective, it not only needs to ...
- Instacart Reaches Milestone, MRC Accreditation
MediaDailyNews, Laurie Sullivan - Wednesday, March 20, 2024
Instacart has earned what it believes to be one of the mo ...
- ARF Day One: Research And Measurement Becoming Ever More Complex
MediaDailyNews, Tony Jarvis - Thursday, March 21, 2024
The opening day of the Audience X Science Conference Wednesday offered intrigui ...
- NBCU Expands VideoAmp And EDO Deals, Offers Programmatic Access To Olympics
Television News Daily, Wayne Friedman - Wednesday, March 20, 2024
The expanded deal with VideoAmp will offer audience-based cross-platform planning and measuremen ...
- Metrics Flatland: Email Senders Saw Tepid Growth In Some Areas Last Year
Email Insider, Ray Schultz - Wednesday, March 20, 2024
Although 2023 was a flat year in terms of retail email metric ...
- February Streaming Viewing Climbs 10%, YouTube, FAST Platforms Show Growth
Television News Daily, Wayne Friedman - Tuesday, March 19, 2024
YouTube rose to its best share ever at 9.3% last month, leadi ...
- Metrics Roll Call: The 9 Basic Email Measurements
Email Insider, Ray Schultz - Friday, March 15, 2024
Being data-driven is no help if marketers don't know what to trac ...
- Relevance Will Get You Further Than Attention Alone
MediaDailyNews, Duncan Smith - Wednesday, March 13, 2024
Relevance has always been the ultimate metric for success. Now we ha ...
- Brands Wasting Millions Of Dollars On Made-For-Advertising Sites
Search & Performance Insider, Laurie Sullivan - Wednesday, March 13, 2024
Adalytics believes hundreds of major advertisers - many affiliated with the A ...
- NBCU, DoubleVerify Strike AI Brand-Safety Deal
Television News Daily, Wayne Friedman - Tuesday, March 12, 2024
The new effort will analyze campaign performance using AI and new metric ...
- Google Gives Advertisers An Open-Source Privacy Measurement Tool
Search & Performance Insider, Laurie Sullivan - Thursday, March 7, 2024
Google on Thursday announced Meridian, the company's first open-source Marketing Mix Mode ...
- OOH: Waiting On MRC Accreditation
Data & Programmatic Insider, Laurie Sullivan - Monday, March 4, 2024
Consumers often view OOH as a service, says OAAA CEO Anna Bage ...
- Metric Shows Critical Connection Between Time And Attention
MediaDailyNews, Laurie Sullivan - Friday, March 1, 2024
GumGum's attention metrics company Playground xyz has a new attention framework ...
- AI's Best Shot: Brands Seek To Use It In Automating Creative Tasks
Email Insider, Ray Schultz - Tuesday, February 27, 2024
Most brands still face challenges to creativity that AI might help resolv ...
- Mining Value From Seconds-Based TV Measurement
Planning & Buying Insider, Gerard Broussard - Tuesday, February 27, 2024
The granularity of second-by-second TV audience measurement promises to usher in ...
- Gannett's Magic Bullet: Digital Now Accounts For 41% Of Total Revenue
Publishing Insider, Ray Schultz - Thursday, February 22, 2024
But publisher reports an 8.4% decline in total revenue YoY and ...
- Tech Lab Updates Podcast Ad Measurement, Grapples With File Downloads
MediaDailyNews, Laurie Sullivan - Thursday, February 22, 2024
The updates are intended to address the challenges in measuring podcast aud ...