- X Asks Flagged Accounts To Prove Their 'Liveness'
MediaDailyNews, Colin Kirkland - Friday, October 9, 2026
X is expanding its ongoing effort to crack down on the prevalen ...
- OpenAI Adds Visual Format, Makes ChatGPT Ads More Measurable
MediaDailyNews, Laurie Sullivan - Tuesday, October 6, 2026
The visual ads format is being tested in the U.S. in Octobe ...
- Kroger Study Ties Retail Media Creative With Conversions
Around the Net In Media, Ray Schultz - Thursday, October 1, 2026
Kroger says it can forecast ecommerce purchase conversions, using predictive creative scori ...
- Firms Team Up To Bring Show-Level Attribution To Podcast Ads
Around the Net In Media, Ray Schultz - Monday, September 28, 2026
Podcasters are being offered show-level data on which podcasts are driving sale ...
- Four Faces Of Email: Yahoo IDs Personas Based On Inbox Management
Email Insider, Ray Schultz - Thursday, September 24, 2026
Some people are fussy about their inboxes, while others don't care muc ...
- Microsoft Tracks AI Adoption, U.S. Stalls
MediaDailyNews, Laurie Sullivan - Monday, September 21, 2026
The report, released today, tracks how generative AI is spreading across 1 ...
- Marketing's Flash Forward: You Have To Be Recommended By AI Engines
Email Insider, Ray Schultz - Friday, September 18, 2026
Forrester argues, "Familiar business models that worked in the past no long ...
- Google Unveils Experimental Chrome Ad-Detection Tools
MediaDailyNews, Laurie Sullivan - Wednesday, September 16, 2026
The tools, built into the existing Chrome User Experience Report framework, a ...
- Google: Measurement Shouldn't Be A Record Of Where Budget Went
Data & Programmatic Insider, Laurie Sullivan - Monday, September 14, 2026
Marketing and business data should be used to drive future growth, n ...
- ChatGPT Ad Results Are Not Yet Clear
Around the Net In Media, Ray Schultz - Tuesday, September 8, 2026
Potential advertisers on ChatGPT Ads now have real results to study fr ...
- Output Input: Reviewing Emails Before They Are Sent
Email Insider, Ray Schultz - Tuesday, September 8, 2026
The goal of the new Email Marketing Audit is to "help illumina ...
- Snap Expands Attribution Update For App Marketers
MediaDailyNews, Colin Kirkland - Tuesday, September 1, 2026
Snap has expanded the beta version of its recently launched attribution mod ...
- Company Uses Wikipedia Views To Measure TV Show Popularity
TVBlog, Adam Buckman - Tuesday, September 1, 2026
TelevisionStats.com lists Wikipedia as the "foundation" for its "Attention Score" popularity lis ...
- Federal Reserve Echoes Consumer Sentiment In McKinsey Data
Performance Marketing Insider, Laurie Sullivan - Friday, August 28, 2026
Federal Reserve policies indirectly shape advertising. Rate cuts can stabilize borrowing cos ...
- Ace Hardware Media Arm Unveils Measurement, Audience Features
MediaDailyNews, Laurie Sullivan - Thursday, August 27, 2026
RedVest Media, the company's retail media network, announced measurement, audience, social a ...
- Nielsen's Gauge: Beyond DASH, What Are We Missing?
TV Watch, Wayne Friedman - Thursday, August 27, 2026
The Gauge currently does not offer granular results when it comes ...
- How Google, OpenAI Cite YouTube Videos Differently
Data & Programmatic Insider, Laurie Sullivan - Monday, August 24, 2026
What does it mean for brands and creators following and optimizing citatio ...
- ANA Urges Retail Media Framework, Measurement Consistency
Performance Marketing Insider, Laurie Sullivan - Tuesday, August 18, 2026
The ANA found 55% of advertisers believe lack of consistent standards ...
- Advertisers Launch Early Holiday Campaigns
Data & Programmatic Insider, Laurie Sullivan - Monday, August 17, 2026
Shifts in consumer behavior are pushing advertisers to track shopping preferences mo ...
- OpenAI's New Revenue Officer Comes From Alphabet's Wiz
MediaDailyNews, Laurie Sullivan - Thursday, August 13, 2026
The appointment signals a move toward performance and metrics frameworks. OpenAI mu ...
- Agency Feedback On Apple 'Ads On Maps' Runs Hot, Cold On Eligibility
Performance Marketing Insider, Laurie Sullivan - Friday, August 14, 2026
Agencies expect the ad unit, launched Friday, will have high-performance metrics f ...
- Streaming Video Ad Spend Hits $582.6M Since January
Television News Daily, Wayne Friedman - Friday, August 14, 2026
Streaming video platforms had $280 million in national TV ad spend a ...
- Google Launching Agentic Tools For Ads, Analytics
MediaDailyNews, Laurie Sullivan - Monday, August 10, 2026
Google has announced AI and agentic experiences for Google Ads and Goog ...
- AI Driving Rising Levels Of Manipulative Ad Fraud
MediaDailyNews, Laurie Sullivan - Thursday, August 6, 2026
Mobile ad fraud has exploded, and ad industry execs are calling ...
- IAB Unveils Framework For AI Visibility
MediaDailyNews, Laurie Sullivan - Monday, August 3, 2026
The "Measuring Visibility in the AI Era" framework supports organic media f ...
- Big Green Egg Woos Backyard Grilling Women
Marketing Daily, Sarah Mahoney - Monday, July 27, 2026
The challenger brand thinks family traditions are ready for a new audie ...
- AI Fraud The Ad Industry Has Yet To Discover
Data & Programmatic Insider, Laurie Sullivan - Monday, July 27, 2026
AI has lowered the cost of faking a click, an install ...
- OpenAI CFO Outlines Measurement Framework For AI Investments
MediaDailyNews, Laurie Sullivan - Monday, July 20, 2026
OpenAI's CFO Sarah Friar outlined a new approach to measure the val ...
- Company Uses Wikipedia Views To Measure TV Show Popularity
TVBlog, Adam Buckman - Tuesday, July 21, 2026
TelevisionStats.com lists Wikipedia as the "foundation" for its "Attention Score" popularity list ...
- CIMM Unveils Task Force To Fix 'Gap' Between Kids Media Use, Measurement
MediaDailyNews, Joe Mandese - Wednesday, July 15, 2026
The announcement comes with the release of a study identifying social, economi ...