- How Google, OpenAI Cite YouTube Videos Differently
Data & Programmatic Insider, Laurie Sullivan - Monday, August 24, 2026
What does it mean for brands and creators following and optimizing citatio ...
- ANA Urges Retail Media Framework, Measurement Consistency
Performance Marketing Insider, Laurie Sullivan - Tuesday, August 18, 2026
The ANA found 55% of advertisers believe lack of consistent standards ...
- Advertisers Launch Early Holiday Campaigns
Data & Programmatic Insider, Laurie Sullivan - Monday, August 17, 2026
Shifts in consumer behavior are pushing advertisers to track shopping preferences mo ...
- OpenAI's New Revenue Officer Comes From Alphabet's Wiz
MediaDailyNews, Laurie Sullivan - Thursday, August 13, 2026
The appointment signals a move toward performance and metrics frameworks. OpenAI mu ...
- Agency Feedback On Apple 'Ads On Maps' Runs Hot, Cold On Eligibility
Performance Marketing Insider, Laurie Sullivan - Friday, August 14, 2026
Agencies expect the ad unit, launched Friday, will have high-performance metrics f ...
- Streaming Video Ad Spend Hits $582.6M Since January
Television News Daily, Wayne Friedman - Friday, August 14, 2026
Streaming video platforms had $280 million in national TV ad spend a ...
- Google Launching Agentic Tools For Ads, Analytics
MediaDailyNews, Laurie Sullivan - Monday, August 10, 2026
Google has announced AI and agentic experiences for Google Ads and Goog ...
- AI Driving Rising Levels Of Manipulative Ad Fraud
MediaDailyNews, Laurie Sullivan - Thursday, August 6, 2026
Mobile ad fraud has exploded, and ad industry execs are calling ...
- IAB Unveils Framework For AI Visibility
MediaDailyNews, Laurie Sullivan - Monday, August 3, 2026
The "Measuring Visibility in the AI Era" framework supports organic media f ...
- Big Green Egg Woos Backyard Grilling Women
Marketing Daily, Sarah Mahoney - Monday, July 27, 2026
The challenger brand thinks family traditions are ready for a new audie ...
- AI Fraud The Ad Industry Has Yet To Discover
Data & Programmatic Insider, Laurie Sullivan - Monday, July 27, 2026
AI has lowered the cost of faking a click, an install ...
- OpenAI CFO Outlines Measurement Framework For AI Investments
MediaDailyNews, Laurie Sullivan - Monday, July 20, 2026
OpenAI's CFO Sarah Friar outlined a new approach to measure the val ...
- Company Uses Wikipedia Views To Measure TV Show Popularity
TVBlog, Adam Buckman - Tuesday, July 21, 2026
TelevisionStats.com lists Wikipedia as the "foundation" for its "Attention Score" popularity lis ...
- CIMM Unveils Task Force To Fix 'Gap' Between Kids Media Use, Measurement
MediaDailyNews, Joe Mandese - Wednesday, July 15, 2026
The announcement comes with the release of a study identifying social, economi ...
- Google Explains New Predictive Metric
Performance Marketing Insider, Laurie Sullivan - Friday, July 10, 2026
A Google Ads metric that predicts the long-term revenue impact of top-of-funn ...
- Google Integrates Data From Instagram, TikTok, X, YouTube Into Search Console
MediaDailyNews, Laurie Sullivan - Wednesday, July 8, 2026
Google has introduced "platform properties" in its Search Console to help websi ...
- Programmatic Shift: Impact Of Agentic Media Buying
Performance Marketing Insider, Laurie Sullivan - Thursday, July 2, 2026
Data released this week examines agentic media buying in programmatic advertising a ...
- The Word That Broke Google AI Overviews, Literally
MediaDailyNews, Laurie Sullivan - Monday, June 29, 2026
The word "ignore" on Google AI Overviews "broke" the tech in Ma ...
- Gross Cost Seen As An Outdated Agency Payment Metric
Around the Net In Media, Ray Schultz - Thursday, June 25, 2026
Gross cost has long the standard financial metric for traditional media, b ...
- YouTube, Forbes Move Deeper Into 'Creator Era'
MediaDailyNews, Laurie Sullivan - Tuesday, June 23, 2026
YouTube is offering additional AI-supported data and services, with features for too ...
- Walmart Buys Self-Serve CTV Ad Platform
Performance Marketing Insider, Laurie Sullivan - Tuesday, June 23, 2026
Walmart has developed one of the most sophisticated retail media networks (RMNs ...
- DoubleVerify Platform Measures Media Quality Across LinkedIn Audience Network
Around the Net In Media, Ray Schultz - Thursday, June 18, 2026
DoubleVerify has launched a platform that it says will allow advertisers ...
- Warner Bros. Discovery Moves To Agentic AI With AWS
MediaDailyNews, Laurie Sullivan - Friday, June 19, 2026
The platform brings audience insights, inventory data, campaign performance metrics, forecasting a ...
- Retail Media Network Surprises As Cannes Lions Swings Into French Riviera
Performance Marketing Insider, Laurie Sullivan - Friday, June 19, 2026
Advertisers' pay-for-performance models and attention metrics are based on measurable outcomes. ...
- What If the Best Marketing Happens When You Stop Trying So Hard to Win?
Brand Insider, Micheal P. Gumbert - Tuesday, June 16, 2026
Micheal Gumbert, Media Director, Unlock Health writes, "What do Alysa Liu a ...
- Search Scooping Up Interest In NBA, World Cup
Performance Marketing Insider, Laurie Sullivan - Friday, June 12, 2026
People are asking longer, more detailed questions in generative AI search ...
- Amazon Adds Attention Metrics To Pre-Bid Targeting
MediaDailyNews, Laurie Sullivan - Wednesday, June 10, 2026
A new integration moves attention and data metrics from measuring how use ...
- Why Organic, Not Paid Impressions Are The Currency For AI Citations
Performance Marketing Insider, Laurie Sullivan - Thursday, June 11, 2026
Organic impressions - not paid media ad impressions - have become t ...
- Google Links Analytics With Business Profiles, Reports Local Metrics
MediaDailyNews, Laurie Sullivan - Tuesday, June 9, 2026
Google has introduced a direct integration between Google Analytics and Google Busine ...
- Addiction Could Become Microsoft's Hidden Ad Metric
MediaDailyNews, Laurie Sullivan - Monday, June 8, 2026
Microsoft CEO Satya Nadella publicly criticized a leaked internal memo after ...