Tag results for "ratings"
- Nielsen's New 'Gauge' Metric Shows Streaming Tops Broadcast For Viewers 2 And UpStreaming has a 26% share for total day usage of TV f ...
- Octagon Sports Agency Inks Exclusive Data Deal With ComscoreThe agency will use the U.S. television data to inform client decisio ...
- Fake Online Reviews Becoming A $152 Billion Problem, CHEQ FindsAmazon says less than 1% of reviews are fake, according to ...
- Don't Fear Negative ReviewsNegative reviews are an important tool for shoppers because they demonstrate ...
- AVOD/Connected TV Ascendancy May Save Traditional TVAVOD platforms in the first quarter of 2021 hit $1.26 billion ...
- SMI Launches Cross-Media CPM Comparison ToolThe company is starting a "Pricing Intelligence Suite" showing comparison of advertisi ...
- MRC: Local TV Viewing/PUT Understated During Pandemic 1% To 4%Nielsen will work with the MRC to analyze what impact "zero-tuning household ...
- Climbing Out Of An Audience Liability HoleRestitution or recovery of audience liabilities is coming in many forms beyo ...
- Prime-Time English-Language Shows Drop 21% For 2020-2021 SeasonAverage prime-time viewership sank to 4.35 million per program for the just-complet ...
- The Challenge Of 'Attention' MeasurementIn a June webinar exploring what metrics should be used as med ...
- Madison Avenue's New Impressionistic MovementAfter a brief flirtation with higher-order metrics, some major media are pushi ...
- Publicis Integrates 'Disinformation' Ratings Into Programmatic Buys, To Power Public Health CampaignIn a major endorsement of news veracity rating system NewsGuard, Publicis Grou ...
- CBS Still Tops In Prime Time, Adds 4 Shows For FallThe network will have three different versions of the "FBI" franchise, addi ...
- Spectrum News Networks Reports Record Audience Gains In AprilViewership for the 24/7 networks was driven by major news events duri ...
- Blindsided: Why The OAAA Didn't Give Others An 'Opportunity-To-See' Its New GuidelinesThe OAAA's atrociously written, muddled, and flawed guidelines ignore the ARF's long-establish ...
- ViacomCBS Upfront: More Ad Dollars Shift To StreamingThe decline in live, linear TV ratings is steepening, but there ...
- Nielsen Research Chief: Field Force Not Impacted By COVID, Touts 'Proximity Visits'Nielsen, which recently reported $100 million in temporary cost savings related ...
- Pandemic Paradox: Nielsen Saved $100M From COVID-19 Workforce ReductionsThe pandemic created a unique benefit to Nielsen's bottom line: $100 milli ...
- Samsung Hedges Advanced TV Measurement Bets, Licenses Nielsen DataThe Samsung Ads division of Samsung Electronics has agreed to license Nielsen ...
- Publicis' Epsilon First To Receive MRC Stamp For Measuring OutcomesEpsilon's "PeopleCloud Digital Media Solutions," formerly known as Conversant, was accredited f ...
- Contextual Ad Net Begins Filtering Publishers For Fake COVID News, Other MisinformationIn response to advertisers voicing concerns about their ads showing up ...
- Live/Same Day Q2 Viewing Is Losing GroundTotal 18-49 prime-time and kids 2-11 viewing is down 31% so fa ...
- MRC: Nielsen 'Understated' COVID TV UsageThe VAB says 1 percentage point of "under-counting" Nielsen TV audiences cou ...
- Nielsen One 'Currency' Expected In 2022, Some Components Appearing NowNielsen One -- a single currency for linear TV and streaming a ...
- VAB: Nielsen Improves Reach, Data EstimatesThe TV advertising trade group says Nielsen's return to maintaining its nation ...
- Big Five Networks Down 12% In Prime-Time Season ViewersThe major five U.S. English-speaking networks are poised for another dismal yea ...
- Biden Ratings Lowest In Modern Presidential HistoryPresident Joe Biden's televised address to the joint session of Congress Wednesd ...
- U.S. TV Time Viewed In Q1 Down 9%, More Declines ExpectedFrom March 15-April 18 of this year, average broadcast viewership had ...
- Nielsen Starts Streaming Video Ratings Service For Platforms, DevicesThe new service measures "should be comparable to that of the metri ...
- Golden Globes Ratings Drop Could Be In Store For Oscars TooIf the Golden Globes are a harbinger of how the Oscars wi ...
