- TV Season 2022-'23: Top Prime-Time Entertainment Shows Down 5%, Prime Time Falls 9%
Television News Daily, Wayne Friedman - Thursday, June 8, 2023
The top ten prime-time entertainment shows among the five English-speaking broadcast ...
- Licht Out At CNN, Leavy Joined By Interim Programming Leadership Team
Digital News Daily, Karlene Lukovitz - Wednesday, June 7, 2023
WBD named what it described as an "interim" leadership team that includ ...
- David Leavy Tapped As CNN Chief Operating Officer
Digital News Daily, Karlene Lukovitz - Friday, June 2, 2023
Leavy is supposedly going to allow CEO Christ Licht to spend mo ...
- Fox News Plummets 32% In May, Still Dominates News Networks
Television News Daily, Wayne Friedman - Thursday, June 1, 2023
Fox News channel maintained the highest ratings of all cable news network ...
- NBA Playoffs So Far: Viewing Up 5% To 12% Versus 2022
Television News Daily, Wayne Friedman - Wednesday, May 31, 2023
TNT's Game 7 of the Eastern Conference Finals, which earned 11.9 milli ...
- CBS Wins Linear Prime-Time 2022-2023 TV Season, HUTs Down 9%
Television News Daily, Wayne Friedman - Thursday, May 25, 2023
CBS won another prime-time season, averaging 5.92 million Nielsen-measured viewers. Down ...
- Are There Cracks In The Local TV Station News Money-Making Machine?
TV Watch, Wayne Friedman - Thursday, May 25, 2023
TV news executives are closely watching what Sinclair Broadcast Group did ...
- Keeping Cross-Platform Measurement Flexible for Users
MediaDailyNews, George Ivie - Monday, May 22, 2023
Users of cross-media systems should be enabled to consider context parameters ...
- AI-Generated News Sites More Than Double In Two Weeks
MediaDailyNews, Joe Mandese - Friday, May 19, 2023
A new report from NewsGuard now estimates there are 125 such sit ...
- GumGum's Verity Integrates With MediaMath As First MRC Content-Level Accredited Partner
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 16, 2023
Verity's parent company GumGum on Tuesday will announce the integration of t ...
- 'Blockbuster' Cable TV News? Busting Blocks May Just Be Pebbles On The Beach
TV Watch, Wayne Friedman - Wednesday, May 17, 2023
"Blockbuster" cable TV news may not always be about a block bei ...
- Ad-Supported CTV Apps Capture Biggest Share Of Viewing Time
Research Intelligencer, Robert Williams - Friday, May 12, 2023
Netflix has the widest reach in the United States with CTV a ...
- MRC Continues MRI-Simmons Accreditation, Grants New One For 'Insights Platform'
MediaDailyNews, Joe Mandese - Monday, May 8, 2023
As the ad industry debates the merits of certifying new audience "currencies ...
- IPG's Magna Signs Up For Comscore's Local TV Ratings Service
MAD, Steve McClellan - Thursday, May 4, 2023
The companies said Comscore is the only alternative ratings service that wi ...
- YouTube Looks For More Brand Advertiser Respect This Upfront - It's On TV
TV Watch, Wayne Friedman - Friday, May 5, 2023
YouTube wants your attention and advertising dollars this upfront period, telling i ...
- A Convenient Truth
MediaDailyNews, Ed DeNicola - Wednesday, May 3, 2023
The alt currency companies seeking JIC certification use what some researchers mig ...
- Nielsen Deploys 'Nielsen One' Content Alpha
MediaDailyNews, Joe Mandese - Wednesday, May 3, 2023
The new content ratings alpha clients include Interpublic's Mediahub, Horizon Media, A ...
- Fox Sports: Nielsen Irregularities Misstated Super Bowl Ratings By 2M Viewers
MediaDailyNews, Joe Mandese - Tuesday, May 2, 2023
"This revision is the product of a thorough review by Nielsen th ...
- MRC (WMD?)
RTBlog, Joe Mandese - Monday, May 1, 2023
The answer depends on what you believe the role of the M ...
- 'JIC' Opens On 'Weaponized' Note, Paramount's Halley Slams Nielsen
MediaDailyNews, Wayne Friedman, Joe Mandese - Friday, April 28, 2023
"Saying that JIC certification should require MRC accreditation just doesn't really ma ...
- Comscore Sides With Nielsen, Supports MRC Accreditation
MediaDailyNews, Joe Mandese - Thursday, April 27, 2023
The Nielsen rival made its announcement minutes before OpenAP's upfront-style "JIC" pit ...
- On Morning Of 'JIC Upfront,' Nielsen Endorses MRC: Calls For 'Trust And Transparency'
MediaDailyNews, Joe Mandese - Thursday, April 27, 2023
"Trust and transparency throughout the buying and selling process is paramount," begi ...
- 42 Years Of Upfront History: Expect - What Else? - Price Hikes This Season
TV Watch, Wayne Friedman - Monday, April 24, 2023
Marketplace and upfront media agency analyst Brian Wieser says there is ...
- NBA Scores Strong Ratings, Ad Deals Vs. Year Ago
Television News Daily, Wayne Friedman - Friday, April 21, 2023
Viewing for early rounds of the NBA playoffs is up 12% v ...
- The Media Industry Has Trust Issues - It's Time to Solve Them
MediaDailyNews, Karthik Rao - Thursday, April 20, 2023
Everyone wants data they can be confident in. By 2025, the wor ...
- The Futility Of Media Measurement
MediaDailyNews, Ed DeNicola - Thursday, April 20, 2023
Does anyone think for a second that the audience measurement marketplace's issu ...
- Cable TV Makes Gains, Streaming Still Dominant, But Broadcast Down: Nielsen
Television News Daily, Wayne Friedman - Tuesday, April 18, 2023
Cable TV viewership was the only TV category to show gains ...
- MRC Re-Accredits Nielsen's National TV Ratings
MediaDailyNews, Joe Mandese - Monday, April 17, 2023
The move, which comes 19 months after the MRC pulled Nielsen's accreditati ...
- Nielsen Enables 'Market-Wide' View Of Audio Streaming In Radio Markets
MediaDailyNews, Joe Mandese - Wednesday, April 12, 2023
Nielsen estimates audio streaming now accounts for 12% of all radio u ...
- The Demise of Linear TV Is Greatly Exaggerated
Television News Daily, Howard Shimmel - Tuesday, April 4, 2023
The real challenge is how to manage reach and frequency across platfor ...