Tag results for "ratings"
- 2021 Media Supplier of the Year: NewsGuardBy working with agencies to use its ratings as part of "inclusio ...
- NFL Regular-Season Games Rise 7% To Average 16.3 Million ViewersNBC's "Sunday Night Football" grew 7% to 17.7 million Nielsen-measured viewers, whi ...
- Comscore Kicks Off Single-Source Measurement Service, Joins WarnerMedia EffortsThe service will offer deduplicated analysis of media consumption and audiences acro ...
- NBA Sees Surprising 10% Rise In National TV Viewership; TNT Up 22%, ESPN Grows 4%Some analysts say the NBA is part of a general overall upti ...
- Best/Worst 'Informers' Of The YearMedia veracity watchdog NewsGuard published its annual list of best and wor ...
- CBS Stations Slam Nielsen's Inclusion Of Broadband-Only HomesAccording to CBS' analysis of first- and third-party research, Nielsen is overstating/over-representi ...
- MRC Audit Uncovers 'Accuracy Issues' With Broadband-Only, Recommends Nielsen Hold OffThe disclosure follows Nielsen's decision to incorporate broadband-only homes into its univer ...
- Nielsen Understated OOH TV Viewing Since Sept. 2020"We are greatly concerned that 'Nielsen One' is being built atop ...
- IPG Mediabrands' Magna, Disney Join Nielsen One AlphaNielsen One Alpha will focus on ad campaigns, not programming, and ...
- Spotify Launches Five-Star Rating System For PodcastsSpotify announced today that it will roll out a five-star rating syst ...
- Mobile SSP Kargo Begins Blocking Ads On Misinformation SitesKargo claims to be the first mobile-focused SSP to utilize NewsGuard's veraci ...
- OpenWeb Partners With NewsGuard To Combat MisinformationOpenWeb on Thursday announced a partnership with NewsGuard to help OpenWeb comb ...
- CNN Suspends Prime-Time Host Chris Cuomo 'Indefinitely'Chris Cuomo has been suspended because of his involvement in attempting ...
- Firm Posts Ranking Of Top U.S., U.K. Retailers By ReputationFirms' standing in the Reputation Retail Industry 2021 report is based ...
- Streamers Get Higher Marks For Ethical Media Than Social NetworksConsumers gave premium streaming platforms a "net ethical" score of 42, whi ...
- IPG Mediabrands Rating TV News Buys Based On Misinformation, Will Use In UpfrontThe deal with NewsGuard is exclusive to IPG clients, and covers 1 ...
- Traditional, Streaming Sports TV Viewing Grows Overall, But Pay TV Subscribers DeclineAlthough pay TV subscriber homes continue to decline overall, regular sports viewe ...
- NBC Ramps Up Beijing Olympics Marketing Amidst Rising Political Concerns In ChinaMuch of the marketing has been around TV promotional spots -- so ...
- October Cable TV News Viewing Records DeclinesMuch of this decline was expected after a big 2020 presidential y ...
- Neeva Search Engine Turns On NewsGuard ServiceNeeva, an ad-free subscription-based search startup founded by former head of Goog ...
- Despite Undercounting, Accreditation Issues, Nielsen Sees 5.5% Gain In Q3Nielsen now says many of its panel maintenance issues have been resolve ...
- The Next Gen Of Audience Measurement Will Require Big DataVirtually every part of the ad industry has been impacted by B ...
- MRC Nears Completion Of 'Outcome' Standards: Assessing Algos, Machine Learning, Etc.The MRC Wednesday disclosed new milestones in the evolution of ad a ...
- CTV Viewers Skew Younger Than Legacy TV ViewersFor example, where viewers 55+ comprise the dominant share of traditional ...
- CTV Users Watch Ad-Supported 47% Of The Time, Are Twice As Likely To Buy After Seeing AdsThe Statista survey for Magnite also finds CTV viewers to mirror U. ...
- Nielsen Repackages Streaming, Digital Ad Ratings Under New GroupNielsen puts its streaming measurement products -- programming content, advertising and platfor ...
- First Week Of New TV Broadcast Season: Down 20% In L7 Ratings Versus 2019This year, only six shows topped the 10 million mark. In 201 ...
- The New TV Season Kicks Off, CBS LeadsIn live plus-same-day, time-shifted viewing, CBS is tops. Seven-day ratings are y ...
- Will Nielsen Kerfuffle Kill The GRP?If we are lucky, the conflict between Nielsen, the VAB and M ...
- Cross-Media Measurement: How About Never -- Is Never Good For You?"How close are we?," ARF moderator Alice Sylvester asked her panelists, rhetorical ...
