The FIFA World Cup averaged 6.7 million Nielsen-measured
viewers on the English-language platforms Fox Television Network, Tubi, and FS1 -- three times the viewing total for the first two days of the FIFA World Cup 2022 (in Qatar).
In 2022, the matches
pulled in 2.6 million viewers on Fox Television Network and cable sports network FS1.
Analysts note the viewing benefit of all matches based in North America.
Eight matches aired on
Saturday and Sunday, with the strongest result for Saturday’s Brazil-Morocco game, which scored 10.02 million on Fox Television Network. The lowest result was for Saturday’s
Australia-Turkey match on FS1 (1.8 million).
Over the two-day period, national TV advertising revenue totaled $11.8 million, according to estimates from iSpot -- with 1,282 airings of
commercial messages totaling 1.4 billion impressions.
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Top brands include Nike, Lay’s, Jeep, Instagram, Google, Wells Fargo, Walmart, Home Depot, Bank of America, and FanDuel.
NBCU’s Spanish-language network Telemundo took in an estimated $8.2 million in ad spending -- with 979 airings, yielding 1.3 billion impressions. Top five brands on the network: Modelok, Home
Depot, Volkswagen, Bank of America, and Nike.
Four years ago, Telemundo took in an estimated $7.8 million with 1,124 airings, and totaling 709 million impressions.