- TikTok Announces Partnership With Major League Soccer
Digital News Daily, Colin Kirkland - Friday, March 17, 2023
The multiyear partnership with Major League Soccer offers TikTok users exclusive conten ...
- BBH Scores Premier League Account
Accounts on the Move, Fern Siegel - Friday, March 10, 2023
The agency's remit is to promote the client's social initiatives and i ...
- VOD, Linear Per-User Engagement Declining Amid Choice Overload
Digital News Daily, Karlene Lukovitz - Wednesday, March 1, 2023
But number of video plays increased, particularly among providers with FIFA Wor ...
- Audi Extends Partnership With MLS
Marketing Daily, Tanya Gazdik - Tuesday, February 21, 2023
The new Audi Goals Drive Progress Impact Award, presented by MLS Work ...
- Shell Energy Plans Green Initiatives For Soccer Stadium
Marketing Daily, Tanya Gazdik - Wednesday, January 18, 2023
The 11-year-old Major League Soccer club and Shell Energy are pursuing integrat ...
- Soccer Legend Pele Dies At 82
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, December 29, 2022
Brazilian soccer legend Pelé, 82 has died from complications related to colon cancer. "For mo ...
- World Cup: Argentina Win Over France Scores Highest U.S. TV Viewers Ever At 16.8M
Television News Daily, Wayne Friedman - Tuesday, December 20, 2022
The World Cup Finals scored 16.8 million Nielsen-measured viewers -- the highe ...
- World Cup Rakes In $213.6M In National Ad Spend, Delivers 8.4B Impressions So Far
Television News Daily, Wayne Friedman - Sunday, December 11, 2022
An estimated $213.6 million in national TV advertising was placed on F ...
- U.S. Men's Soccer Enlisted To Promote COVID-19 Vaccine
Around the Net In Brand Marketing, Tanya Gazdik - Friday, December 2, 2022
The Department of Health and Human Services is partnering with the U.S. nation ...
- Modelo Celebrates Soccer Fans' 'Sacrifice'
Out to Launch, Fern Siegel - Wednesday, November 23, 2022
"Fighting Spirit," from creative AOR Grey New York, show what happens wh ...
- Fox, NBCU Networks Reap $9M In FIFA World Cup Ad Buys
Television News Daily, Wayne Friedman - Wednesday, November 23, 2022
The collective $9 million pulled in by Fox and NBCU networks f ...
- Binance Launches Cristiano Ronaldo's First NFT Collection
Digital News Daily, Colin Kirkland - Friday, November 18, 2022
The launch will be supported by a global marketing campaign intended ...
- Soccer Greats Face Off In Louis Vuitton Ads
Marketing Daily, Sarah Mahoney - Monday, November 21, 2022
The luxury brand, which makes the travel trunk for the World Cu ...
- Apple Reportedly Will Build Ad Network Around Major League Soccer
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, November 6, 2022
Apple plans to build a live TV ad network in preparation f ...
- Microsoft Looks For Unusual Opportunities For Advertisers, Finds One In Qatar
Inside Performance, Laurie Sullivan - Friday, October 28, 2022
Many of this year's World Cup soccer games will take place duri ...
- Telecentro Effort Promotes World Cup In Argentina
Out to Launch, Fern Siegel - Thursday, October 6, 2022
The FIFA World Cup takes place in Qatar from Nov. 20-Dec. 1 ...
- World Cup Offers Way For Brands To Reach Multicultural Audiences
Research Intelligencer, Robert Williams - Tuesday, September 6, 2022
Almost three-quarters of multicultural men said they're excited to watch the Wor ...
- Ally Financial Women Soccer Championship Shifts To PrimeTime
Marketing Daily, Tanya Gazdik - Wednesday, August 24, 2022
"We increased our media investment with CBS to help make it happen ...
- Two Stars Buy A Welsh Soccer Team And Make A Whole Docuseries About It
TVBlog, Adam Buckman - Tuesday, August 23, 2022
"Welcome to Wrexham" tells the story of how TV star Rob McElhenn ...
- Sky Sports Highlights Soccer Excitement Happens 'Once'
MAD, Fern Siegel - Friday, August 5, 2022
The Brothers & Sisters agency, working in collaboration with Sky Creative, creat ...
- Volkswagen Enlists Soccer Star For Campaign
Marketing Daily, Tanya Gazdik - Thursday, August 4, 2022
The spot is meant to show the positive side of working throu ...
- MLS Celebrates Juneteenth With Special Jerseys
Marketing Daily, Tanya Gazdik - Wednesday, June 15, 2022
The game-worn jerseys will be available via an online auction to benef ...
- My Wickets Are Better Than Yours: Rights For India's Pro Cricket League Weigh On Disney+
TV Watch, Wayne Friedman - Monday, June 13, 2022
How can the game of cricket -- which is popular in t ...
- Audi, MLS Plan Another Season Of Soccer Documentary
Marketing Daily, Tanya Gazdik - Thursday, April 28, 2022
Since the program kicked off in 2019, Audi has contributed more th ...
- FuboTV Expects 140% Rise In 2021 Revenues, As Stock Continues To Fall
Television News Daily, Wayne Friedman - Monday, January 10, 2022
FuboTV expects to more than double revenue for all of 2021 ...
- Minute Media To Launch Second Season Of American Soccer Podcast
Publishers Daily, Tony Silber - Thursday, December 23, 2021
The global brand '90min' will kick more of its "Football Americana" podca ...
- VW Names Soccer Star As Brand Ambassador
Marketing Daily, Tanya Gazdik - Thursday, November 11, 2021
Christian Pulisic has a natural affinity for the brand, as his fami ...
- Subaru Launches eSports Gaming Center
Marketing Daily, Tanya Gazdik - Sunday, October 31, 2021
The Subaru Esports Hub features 12 gaming stations with PlayStation 4 ...
- Hyundai Supports Santa Cruz Launch, Soccer Sponsorship
Marketing Daily, Tanya Gazdik - Friday, July 30, 2021
Campaign launches with a long-form digital video starring professional surfer Matt Rockh ...
- Toyota Launches Mobile Game Tied To Soccer Sponsorship
Marketing Daily, Tanya Gazdik - Tuesday, July 20, 2021
"Goal to the Gold Cup" asks players to show their passion f ...