- Google Pixel Soccer Spot Features Megan Rapinoe
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 24, 2023
Google has launched its Women's World Cup campaign featuring soccer star a ...
- Sports Fans View Women's World Cup Sponsors Favorably
Research Intelligencer, Robert Williams - Friday, July 21, 2023
Men are more likely than women to say they'll watch the glob ...
- Women's World Cup Ready To Meet Its Moment
Marketing Daily, Sarah Mahoney - Wednesday, July 19, 2023
This year's games will draw record viewership and ignite fan fever ...
- Hannah Waddingham, Johnnie Walker Team To Publicize Women's Sports
MAD, Fern Siegel - Monday, July 17, 2023
Women make up more than 40% of athletes, but receive less th ...
- World-Cup Wizards: Nike's Time Warp, Under Armour's Rap Battle
Marketing Daily - Top of the News, Sarah Mahoney - Monday, July 17, 2023
With just days until the first match, marketers are unleashing campaigns th ...
- AT&T Extends Major League Soccer Sponsorship
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, July 12, 2023
AT&T and Soccer United Marketing, the marketing arm of Major League Soccer, announc ...
- Allstate Partners With Black Star To Promote Soccer In Black Communities
Marketing Daily, Tanya Gazdik - Wednesday, July 12, 2023
The 2023 advisory board includes Karine Tavieso, senior vice president of Dent ...
- AT&T Partners With WNBA Players For Contest, AR Experience
Marketing Daily, Tanya Gazdik - Friday, July 7, 2023
The campaign for the contest features two WNBA players and two U. ...
- World's Best Soccer Player Comes To The U.S.: TV Networks - Will Marketers Kick Better?
TV Watch, Wayne Friedman - Friday, June 9, 2023
Major League Soccer may see a major bump now that Lionel Mes ...
- LEGO Preps 'Unstoppable' Girls For World Cup Fever
Marketing Daily, Sarah Mahoney - Monday, June 5, 2023
As next month's Women's World Cup games approach, the toy company unleash ...
- TikTok Announces Partnership With Major League Soccer
Digital News Daily, Colin Kirkland - Friday, March 17, 2023
The multiyear partnership with Major League Soccer offers TikTok users exclusive conten ...
- BBH Scores Premier League Account
Accounts on the Move, Fern Siegel - Friday, March 10, 2023
The agency's remit is to promote the client's social initiatives and i ...
- VOD, Linear Per-User Engagement Declining Amid Choice Overload
Digital News Daily, Karlene Lukovitz - Wednesday, March 1, 2023
But number of video plays increased, particularly among providers with FIFA Wor ...
- Audi Extends Partnership With MLS
Marketing Daily, Tanya Gazdik - Tuesday, February 21, 2023
The new Audi Goals Drive Progress Impact Award, presented by MLS Work ...
- Shell Energy Plans Green Initiatives For Soccer Stadium
Marketing Daily, Tanya Gazdik - Wednesday, January 18, 2023
The 11-year-old Major League Soccer club and Shell Energy are pursuing integrat ...
- Soccer Legend Pele Dies At 82
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, December 29, 2022
Brazilian soccer legend Pelé, 82 has died from complications related to colon cancer. "For mo ...
- World Cup: Argentina Win Over France Scores Highest U.S. TV Viewers Ever At 16.8M
Television News Daily, Wayne Friedman - Tuesday, December 20, 2022
The World Cup Finals scored 16.8 million Nielsen-measured viewers -- the highe ...
- World Cup Rakes In $213.6M In National Ad Spend, Delivers 8.4B Impressions So Far
Television News Daily, Wayne Friedman - Sunday, December 11, 2022
An estimated $213.6 million in national TV advertising was placed on F ...
- U.S. Men's Soccer Enlisted To Promote COVID-19 Vaccine
Around the Net In Brand Marketing, Tanya Gazdik - Friday, December 2, 2022
The Department of Health and Human Services is partnering with the U.S. nation ...
- Modelo Celebrates Soccer Fans' 'Sacrifice'
Out to Launch, Fern Siegel - Wednesday, November 23, 2022
"Fighting Spirit," from creative AOR Grey New York, show what happens wh ...
- Fox, NBCU Networks Reap $9M In FIFA World Cup Ad Buys
Television News Daily, Wayne Friedman - Wednesday, November 23, 2022
The collective $9 million pulled in by Fox and NBCU networks f ...
- Binance Launches Cristiano Ronaldo's First NFT Collection
Digital News Daily, Colin Kirkland - Friday, November 18, 2022
The launch will be supported by a global marketing campaign intended ...
- Soccer Greats Face Off In Louis Vuitton Ads
Marketing Daily, Sarah Mahoney - Monday, November 21, 2022
The luxury brand, which makes the travel trunk for the World Cu ...
- Apple Reportedly Will Build Ad Network Around Major League Soccer
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, November 6, 2022
Apple plans to build a live TV ad network in preparation f ...
- Microsoft Looks For Unusual Opportunities For Advertisers, Finds One In Qatar
Performance Marketing Insider, Laurie Sullivan - Friday, October 28, 2022
Many of this year's World Cup soccer games will take place duri ...
- Telecentro Effort Promotes World Cup In Argentina
Out to Launch, Fern Siegel - Thursday, October 6, 2022
The FIFA World Cup takes place in Qatar from Nov. 20-Dec. 1 ...
- World Cup Offers Way For Brands To Reach Multicultural Audiences
Research Intelligencer, Robert Williams - Tuesday, September 6, 2022
Almost three-quarters of multicultural men said they're excited to watch the Wor ...
- Ally Financial Women Soccer Championship Shifts To PrimeTime
Marketing Daily, Tanya Gazdik - Wednesday, August 24, 2022
"We increased our media investment with CBS to help make it happen ...
- Two Stars Buy A Welsh Soccer Team And Make A Whole Docuseries About It
TVBlog, Adam Buckman - Tuesday, August 23, 2022
"Welcome to Wrexham" tells the story of how TV star Rob McElhenn ...
- Sky Sports Highlights Soccer Excitement Happens 'Once'
MAD, Fern Siegel - Friday, August 5, 2022
The Brothers & Sisters agency, working in collaboration with Sky Creative, creat ...