- Fox, NBCU Networks Reap $9M In FIFA World Cup Ad Buys
Television News Daily, Wayne Friedman - Wednesday, November 23, 2022
The collective $9 million pulled in by Fox and NBCU networks f ...
- Binance Launches Cristiano Ronaldo's First NFT Collection
Digital News Daily, Colin Kirkland - Friday, November 18, 2022
The launch will be supported by a global marketing campaign intended ...
- Soccer Greats Face Off In Louis Vuitton Ads
Marketing Daily, Sarah Mahoney - Monday, November 21, 2022
The luxury brand, which makes the travel trunk for the World Cu ...
- Apple Reportedly Will Build Ad Network Around Major League Soccer
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, November 6, 2022
Apple plans to build a live TV ad network in preparation f ...
- Microsoft Looks For Unusual Opportunities For Advertisers, Finds One In Qatar
Performance Marketing Insider, Laurie Sullivan - Friday, October 28, 2022
Many of this year's World Cup soccer games will take place duri ...
- Telecentro Effort Promotes World Cup In Argentina
Out to Launch, Fern Siegel - Thursday, October 6, 2022
The FIFA World Cup takes place in Qatar from Nov. 20-Dec. 1 ...
- World Cup Offers Way For Brands To Reach Multicultural Audiences
Research Intelligencer, Robert Williams - Tuesday, September 6, 2022
Almost three-quarters of multicultural men said they're excited to watch the Wor ...
- Ally Financial Women Soccer Championship Shifts To PrimeTime
Marketing Daily, Tanya Gazdik - Wednesday, August 24, 2022
"We increased our media investment with CBS to help make it happen ...
- Two Stars Buy A Welsh Soccer Team And Make A Whole Docuseries About It
TVBlog, Adam Buckman - Tuesday, August 23, 2022
"Welcome to Wrexham" tells the story of how TV star Rob McElhenn ...
- Sky Sports Highlights Soccer Excitement Happens 'Once'
MAD, Fern Siegel - Friday, August 5, 2022
The Brothers & Sisters agency, working in collaboration with Sky Creative, creat ...
- Volkswagen Enlists Soccer Star For Campaign
Marketing Daily, Tanya Gazdik - Thursday, August 4, 2022
The spot is meant to show the positive side of working throu ...
- MLS Celebrates Juneteenth With Special Jerseys
Marketing Daily, Tanya Gazdik - Wednesday, June 15, 2022
The game-worn jerseys will be available via an online auction to benef ...
- My Wickets Are Better Than Yours: Rights For India's Pro Cricket League Weigh On Disney+
TV Watch, Wayne Friedman - Monday, June 13, 2022
How can the game of cricket -- which is popular in t ...
- Audi, MLS Plan Another Season Of Soccer Documentary
Marketing Daily, Tanya Gazdik - Thursday, April 28, 2022
Since the program kicked off in 2019, Audi has contributed more th ...
- FuboTV Expects 140% Rise In 2021 Revenues, As Stock Continues To Fall
Television News Daily, Wayne Friedman - Monday, January 10, 2022
FuboTV expects to more than double revenue for all of 2021 ...
- Minute Media To Launch Second Season Of American Soccer Podcast
Publishers Daily, Tony Silber - Thursday, December 23, 2021
The global brand '90min' will kick more of its "Football Americana" podca ...
- VW Names Soccer Star As Brand Ambassador
Marketing Daily, Tanya Gazdik - Thursday, November 11, 2021
Christian Pulisic has a natural affinity for the brand, as his fami ...
- Subaru Launches eSports Gaming Center
Marketing Daily, Tanya Gazdik - Sunday, October 31, 2021
The Subaru Esports Hub features 12 gaming stations with PlayStation 4 ...
- Hyundai Supports Santa Cruz Launch, Soccer Sponsorship
Marketing Daily, Tanya Gazdik - Friday, July 30, 2021
Campaign launches with a long-form digital video starring professional surfer Matt Rockh ...
- Toyota Launches Mobile Game Tied To Soccer Sponsorship
Marketing Daily, Tanya Gazdik - Tuesday, July 20, 2021
"Goal to the Gold Cup" asks players to show their passion f ...
- Big European Soccer Teams Try To Go Rogue For More Money
TV Watch, Wayne Friedman - Thursday, April 22, 2021
Within days of the ESL announcement, the negative reaction caused a cour ...
- Procter & Gamble Partners With Major League Soccer
Marketing Daily, Tanya Gazdik - Tuesday, April 13, 2021
P&G will collaborate with MLS "to bring even more accessibility and inclusi ...
- Volkswagen Supports Soccer Groups For #GivingTuesday
Marketing Daily, Tanya Gazdik - Tuesday, December 1, 2020
The automaker is donating to the Jill Ellis Scholarship Fund, which suppor ...
- Houston MLS Rebrands Amid Growth Spurt
Marketing Daily, Tanya Gazdik - Tuesday, November 17, 2020
"We have a unique structure to work together in order to bui ...
- Audi Partners with Bleacher Reports, MLS For Soccer Docuseries
Marketing Daily, Tanya Gazdik - Tuesday, August 18, 2020
"With Audi Goals Drive Progress, we literally put 'our money where o ...
- Audi Partnership Kicks It Up For Major League Soccer's Young Players
Show Daily, Nina Lentini - Wednesday, August 12, 2020
Just in the last two years, Audi has pivoted to become ful ...
- Audi, Major League Soccer Collaborate On Spot
Marketing Daily, Tanya Gazdik - Tuesday, July 7, 2020
The 60-second spot was created by Audi's in-house creative team KreativWerk a ...
- Verizon Media, Dugout Form Global Advertising Partnership
Digital News Daily, Karlene Lukovitz - Wednesday, May 13, 2020
Dugout, owned by 10 of the world's largest soccer leagues, claims ...
- Former Fox Sports Marketing Execs Indicted For Alleged Soccer Match Rights Bribes
Digital News Daily, Karlene Lukovitz - Tuesday, April 7, 2020
The two, who denied the charges through their attorneys, are alleged ...
- Manchester City Searching For New Media Agency
Around the Net In MAD London, Sean Hargrave - Tuesday, March 24, 2020
Manchester City is seeking to replace its media agency PHD Manchester whi ...