• by Fern Siegel , Yesterday

Valvoline has kicked off its first FIFA World Cup 2026 campaign: "The Original Motor Oil. For the Driven,”  which runs through July. It spotlights how Valvoline’s 160-year history parallels the history of the World Cup.

The spot is geared to soccer fans. Survey data from ParkMobile found 1 in 6 Americans (18%) are planning road trips to U.S. World Cup host cities. They include Atlanta, Boston, Dallas, Houston, Kansas City, Los Angeles, Miami, New York, Philadelphia, San Francisco Bay Area and Seattle.

Produced by global creative agency We Are Laugh, the ad campaign began in Mexico, then expands to the U.S., China, India, Australia, Canada, Thailand and Saudi Arabia.

The brand initiative utilizes broadcast television, digital OOH, radio, social platforms and experiences to drive global engagement.  

Valvoline's theme is that it supports every trip, as fans worldwide travel in cars, buses, trucks and motorcycles to watch their country play.

Michael Kirtman, Chief Brand Officer, Valvoline Global, said: “This ad campaign celebrates the fans who go the distance for the game, and the skilled hands that trust Valvoline to keep every fan moving.”