On Day 5 of the Cannes Lions ad festival, the final batch of winners were announced including: Glass: The Lion for Change, and Lions for Sustainable Development Goals, Film, Dan Wieden Titanium Lions and the Grand Prix for Good.   

Grand Prix winners are highlighted below.  

Two Grand Prix were awarded in the Film category both to the same agency, Mother London, and client, Anthropic’s Claude AI platform. Both ads ran in the Super Bowl: ‘Can I Get a Six Pack Quickly?’ and ‘How Can I Communicate Better with My Mom?’  Both take a comedic approach to highlighting Anthropic’s pledge not to run commercial messages on its platform.  

The Grand Prix for Glass: The Lion For Change went to ‘Nigrum Corpus’, for IDOMED & Instituto Yduqs, by agency Artplan, São Paulo. The work was designed to highlight inequities in the Brazilian medical care system, where people of color often don’t receive the same quality of care as others. 

The campaign presents 20 fictional diseases to demonstrate how racism affects healthcare in Brazil. It was built from over 680 hours of patient testimonies and other research on racial bias in medicine, exposing how discrimination shapes diagnosis, treatment, and outcomes. 

The Sustainable Development Goals Grand Prix was presented to ‘Paid Sick Leave for Cows’, for beverage brand Too Good, by The Partnership Agency, Nairobi. The work addresses labor rights and agriculture, creating a new way to think about work and value in food systems. 

The Dan Wieden Titanium Grand Prix went to ‘Haven’, for Suncorp Insurance, by Leo Australia. The work is credited with helping Australians better prepare their homes and communities for extreme weather.  

The Grand Prix for Good was awarded to ‘600K Network’, for Comando Con Venezuela, by Rainbow Lobster, Mexico City / Comando Con Venezuela, Caracas. The work turned a QR code into a decentralized electoral verification system, transforming more than 600,000 citizens into an effective electoral verification network during the 2024 Venezuelan elections. 

The Lions also issued a batch of special annual awards and made some changes in the criteria leading up to this year’s festival. It did away with the Creative Company Of The Year award (FKA Holding Company Of The Year) given industry consolidation (i.e., Omnicom buying IPG). It also placed a cap on shortlisted entries that are counted toward network of the year prizes to put more emphasis on the Bronze, Silver, Gold and Grand Prix awards actually won.  

This year’s special awards (winners  + 2nd and 3rd place finishers) include:  

 Network of the Year: 
 
1. Ogilvy 
2. VML 
3. TBWA Worldwide 
 
Independent Network of the Year: 
 
1. Rethink 
2. Mother 
3. Wieden+Kennedy 
 
Agency of the Year: 
 
1. LePub, Milan, Italy 
2. VML, New York, United States 
3. Rethink, Toronto, Canada 
 
 
Independent Agency of the Year: 
 
1. Rethink, Toronto, Canada 
2. Isle of Any, New York, United States 
3. Mother, London, United Kingdom 
 
Palme d'Or: 
 
1. MJZ, United States 
2. Biscuit Filmworks, United Kingdom 
3. CANADA, Spain 
 
Creative Brand of the Year: 
 
1. Heineken 
2. KitKat 
3. IKEA 
 

In-house Agency of the Year 
 
1. Apple, Cupertino, United States 
2. Google Creative Lab, Mountain View, United States 
3. L'Oréal, New York, United States