• by Fern Siegel , 3 hours ago

Fitness franchise Burn Boot Camp has launched its first campaign with global music artist Marshmello, who joins as an equity partner.

“The Best 45 Minutes of Your Day Just Got a New Beat” ad celebrates the role music plays in the Burn Boot Camp experience.

Brick Walls Creative produced the spot, which runs across digital, social, in-gym and member channels. The partnership includes exclusive playlists, original content, member activations and Marshmello Mondays, launching June 29 at Burn Boot Camp locations nationwide.

“The right music can completely change how people feel,” said Morgan Kline, CEO Burn Boot Camp. “For years, Marshmello’s music has helped fuel workouts across our gyms because it brings energy, positivity and momentum. Beyond the music, I admire the community he has built and his commitment to health and wellness.”

Marshmello is also opening his own Burn Boot Camp location, underscoring his commitment to the brand’s mission and the role fitness plays in his life. “Whether it’s through music or fitness, it’s all about creating positive energy and bringing people together,” said Marshmello.

Burn Book Camp was founded in 2012 by husband-and-wife duo Devan and Morgan Kline, known for its 45-minute camps and complimentary Childwatch.

Brick Walls Creative has worked with Meta, Ford, Comedy Central and AT&T.