- Peloton Promises 'Epic Comeback'
Marketing Daily, Sarah Mahoney - Thursday, February 2, 2023
There's plenty of bad news in company's latest result, but observers s ...
- Judge Reportedly Rejects FTC Request To Block Meta's Purchase Of Supernatural
Digital News Daily, Wendy Davis - Wednesday, February 1, 2023
A federal judge has rejected the Federal Trade Commission's request to blo ...
- Sound Mind, Etc.: Exercise Benefits Key To ASICS' Marketing Strategy
Marketing Daily - Top of the News, Sarah Mahoney - Sunday, January 29, 2023
From mahjong to chess to video games, ASICS is finding new wa ...
- H&M Turns Williamsburg Store Into Pop-Up Gym
Marketing Daily, Sarah Mahoney - Wednesday, January 25, 2023
The fast-fashion brand is using the experimental space to show off t ...
- After Reformulating Products, Garden Of Life Pokes Fun At Protein Powder Taste
Marketing Daily, Steve Ellwanger - Wednesday, January 25, 2023
Ads compare typical plant-based protein powders to "peanut butter baking soda, no-go ...
- Westin Partners With Fitness Brands
Marketing Daily, Tanya Gazdik - Wednesday, January 25, 2023
The program features products and kits from Hyperice and Bala. ...
- Strava Acquires 3D Outdoor Mapping Platform Fatmap
Digital News Daily, Colin Kirkland - Tuesday, January 24, 2023
While the activity-tracking social platform and mapping platform will remain separate f ...
- F45 Campaign Pushes Fitness, Team-Focused Workouts
MAD, Fern Siegel - Friday, January 20, 2023
"No One Trains Alone," created by Laundry Service, promotes the idea ...
- F45's First Brand Campaign Wants To Recruit Your Inner Athlete
Marketing Daily, Sarah Mahoney - Thursday, January 19, 2023
New ads from the fast-growing fitness chain share its hard-core "team trainin ...
- C4 Energy Seeks Participants For Physical Training 'No Sh!t/No Quit Club'
Marketing Daily, Steve Ellwanger - Wednesday, January 18, 2023
C4 Energy, which sells pre-workout powders and energy drinks, seeks fitness buf ...
- Berland, Ex-Twitter CMO, Rides To Peloton
Marketing Daily - Top of the News, Sarah Mahoney - Tuesday, January 17, 2023
The marketing vet lands at the beleaguered Peloton as it tries ...
- Protein Powder Orgain Pushes Stamina Message
Out to Launch, Fern Siegel - Wednesday, January 11, 2023
Two 30-second TV spots highlight the brand's energy push. ...
- Planet Fitness Debuts 'Big Fitness Energy' Push
Out to Launch, Fern Siegel - Thursday, January 5, 2023
The parody spots underscore the help a gym membership can provide. ...
- Chipotle Kicks Off 2023 With New Snapchat AR Experience
Digital News Daily, Colin Kirkland - Tuesday, January 3, 2023
The lens will launch Jan. 13 -- also known as "Quitter's Day ...
- Planet Fitness Pokes Fun At Erectile Dysfunction In New Year's Campaign
Marketing Daily, Sarah Mahoney - Tuesday, January 3, 2023
The gym chain's research has turned up an epidemic of "Low-e." ...
- Equinox Doesn't Want Your Lousy Resolutions
Marketing Daily, Sarah Mahoney - Sunday, January 1, 2023
The new "We don't speak January" campaign aims to reinforce members' commitmen ...
- Crunch Gives 'Talk To The Hand' New Meaning
Marketing Daily, Sarah Mahoney - Friday, December 30, 2022
Crunch Fitness welcomes exercisers back to the gym with a "hands-on" campai ...
- Weight Watchers Ask Members To Ditch The Self-Hate
Marketing Daily, Sarah Mahoney - Thursday, December 29, 2022
What if returning your negative self-talk was as easy as trading ...
- Nature Made Skews Younger, Gets Emotional In New Year's Campaign
Marketing Daily, Les Luchter - Friday, December 30, 2022
Nature Made is switching to an emotional, lifestyle-based ad approach instead ...
- Accompany Creative Showcases Members' 'Anthem' For NYC's YMCA
MAD, Fern Siegel - Thursday, December 22, 2022
The second iteration of the 'Y NYC Loves It' campaign for t ...
- Brooks, David Harbour In New Mental-Health Push
Marketing Daily, Sarah Mahoney - Monday, December 19, 2022
The popular running brand's CMO explains how running helps people get ba ...
- Microsoft Trends Analysis Helps Marketers Reach Shoppers With New Year's Resolutions
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 29, 2022
Microsoft Advertising analyzed future trends to help marketers leverage online activity relat ...
- Jeremy Tucker Lands As First Global CMO Of Spin Master
Marketing Daily, Tanya Gazdik - Monday, November 21, 2022
Tucker has held top marketing posts at Planet Fitness, Nissan, Disney a ...
- Take A Selfie, Get Your Health Data
Marketing Daily - Top of the News, Les Luchter - Monday, November 14, 2022
NuraLogix's "video-based contactless health monitoring" tool adds new capabilities, including type ...
- Planet Fitness, Amazon Halo Team Up To For Post-Workout Glow
Marketing Daily, Sarah Mahoney - Thursday, November 10, 2022
The new campaign gives members a free wearable and the chance ...
- Wellness Spending Increases Longevity, Happiness: Report
Marketing Daily, Les Luchter - Wednesday, November 9, 2022
Report makes no bones about citing parts of the industry that ha ...
- Oura Names New CMO, Extends Gucci Partnership
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, November 9, 2022
Doug Sweeny joins as the company transitions beyond its sleep-tracking roots. ...
- States Urge Court To Block Meta's Acquisition of Supernatural
Digital News Daily, Wendy Davis - Tuesday, November 8, 2022
More than two dozen attorneys general are backing the FTC's attempt ...
- Despite Losses, Some Say Peloton's 'Ship Is Turning'
Marketing Daily, Sarah Mahoney - Friday, November 4, 2022
The company is still losing money and customers. But observers see progre ...
- Beardbrand's $10,000 Content Reset
D2C Insider, Sarah Mahoney - Monday, October 31, 2022
A retreat for select influencers is helping this men's grooming company ada ...