- Father Time Gets A Makeover At Orange Twist
Marketing Daily, Les Luchter - Friday, September 13, 2024
Father Time, apparently feeling too old, decides to get "age-defying treatments li ...
- Wellness Center The Well Launches Largest Campaign Ever
Marketing Daily, Les Luchter - Wednesday, September 11, 2024
Called "Center Your Wellness," the campaign's ads, running largely in paid digita ...
- Do Hydrated Humans Have More Fun? Q&A With Nuun's Chris Brody
Pharma & Health Insider, Les Luchter - Thursday, August 22, 2024
The marketer of hydration tablets celebrates its 20th anniversary with creative activatio ...
- Ring This Up: Smart Wearables Hitting Mainstream Status
Marketing Daily, Les Luchter - Monday, August 19, 2024
Consumer adoption of smart wearables is now nearly half (48%) of U. ...
- Summer's Eve: 'Wipe The Day From Your Vajay'
Marketing Daily, Les Luchter - Tuesday, August 6, 2024
Summer's Eve says that "Wipe the Day," besides fighting odor, destigmatizes conversatio ...
- Lalo Tequila Inks National Partnership With Barry's Global Fitness Brand
Marketing Daily, Teresa Buyikian - Monday, August 5, 2024
Lalo will hold tequila tastings of specialty cocktails at Barry's nearly 1 ...
- Rapinoe Kicks Off 'Period' Push For Knix
Out to Launch, Fern Siegel - Wednesday, July 24, 2024
The soccer star is addressing a health issue and its impact ...
- How This Hospital for Special Surgery CMO Truly Operates
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, July 18, 2024
"How I would navigate meeting the needs of caring for and providi ...
- Consumers Splurge On High-End Lipstick, Data Shows Ways To Color-Coordinate Ads
MediaDailyNews, Laurie Sullivan - Wednesday, June 26, 2024
Consumers are splurging on cosmetics, boosting online spend in this category ...
- Saucony Seeks Surer Footing, Taps Havas Vet As CMO
Marketing Daily, Sarah Mahoney - Tuesday, June 18, 2024
Wolverine World Wide names Joy Allen-Altimare, hoping to stem steep sales decli ...
- Zendaya Stars In On's New Movement-Focused Campaign
Marketing Daily, Sarah Mahoney - Thursday, June 6, 2024
The "Dune 2" star demonstrates just how far the red-hot running bra ...
- In Shakeup, VF Names New President At The North Face
Marketing Daily, Sarah Mahoney - Tuesday, June 4, 2024
Facing declining sales and investor pressure, the apparel company taps Caroline Bro ...
- REI Co-op: 'The Enemy Is Autopilot'
Retail Insider, Sarah Mahoney - Wednesday, June 5, 2024
The outdoor retailer is kicking off a multiyear expansion of its ongoi ...
- With Beckham And Messi, Adidas' New Spot Reinvents Pressure
Marketing Daily, Sarah Mahoney - Thursday, May 30, 2024
Rolling into summer's biggest games, the athletic apparel company is introducing t ...
- Under Armour's Woes Get Worse
Marketing Daily, Sarah Mahoney - Tuesday, May 28, 2024
Even With CEO Kevin Plank back on board, sales fell another 10 ...
- Actor Jeremy Renner Can Run Again -- See His New Brooks Ad
Marketing Daily, Sarah Mahoney - Monday, May 20, 2024
After a near-fatal crash, he was told he would never walk. No ...
- Skechers Teams Up With John Deere
Retail Insider, Sarah Mahoney - Wednesday, May 15, 2024
The footwear company's latest workwear partnership comes amid record sales and stea ...
- With 'Let's Run There,' Brooks Chases Gen Z Wellness Trends
Marketing Daily, Sarah Mahoney - Friday, May 10, 2024
For younger people, a run means something different every day. ...
- With 'Good Things Await,' Merrell's New CMO Wants To Lighten Up
Marketing Daily, Sarah Mahoney - Friday, May 3, 2024
With less-bulky boots, the hiking heavyweight hopes to reverse sales decline. ...
- Peloton Meltdown Continues: CEO Out, Another 15% Jobs Cut
Marketing Daily, Sarah Mahoney - Thursday, May 2, 2024
Barry McCarthy is leaving the company amid more losses. ...
- Target, Tennis Brand Prince Launch Pickleball Collection
Marketing Daily, Sarah Mahoney - Wednesday, April 17, 2024
The collaboration aims to inject tennis style into the fast-growing sport. ...
- GoGoSqueez Graduates To Big Kids' Table With GoGoSqueez Active
Marketing Daily, Danielle Oster - Wednesday, April 17, 2024
"A lot of our messaging in the past squarely spoke to t ...
- Crunch Finds A New Metaphor For How Hard Life Can Be
Marketing Daily, Sarah Mahoney - Tuesday, April 16, 2024
The latest in the gym's "Feel Good, Not Bad" campaign puts ...
- Nike Heads To Paris With 'Nike On Air'
Marketing Daily, Sarah Mahoney - Friday, April 12, 2024
The athletic company has been on the back foot, and hopes ...
- 'Dirt Nerd' Martha Stewart Stumps For Miracle-Gro
Marketing Daily, Sarah Mahoney - Monday, April 8, 2024
The Queen of Green gets her hands dirty for a new li ...
- Spalding Is 'Always Building,' Just In Time For The Final Four
Marketing Daily, Sarah Mahoney - Friday, April 5, 2024
The basketball heavyweight's new campaign focuses on encouraging the next generation ...
- Consumers Spending Less On Outdoor Pursuits
Marketing Daily, Sarah Mahoney - Thursday, March 28, 2024
New research from the Outdoor Industry Association reports a 3% decline ...
- ABC Prime Time Is Next Stop For Oprah's Weight-Loss Journey
TVBlog, Adam Buckman - Monday, March 18, 2024
Oprah Winfrey will host "An Oprah Special: Shame, Blame and the Weig ...
- Viking Therapeutics Joins Weight Loss Party
Marketing Daily - Top of the News, Tanya Gazdik - Wednesday, March 6, 2024
Viking is also working on a pill form of its injectable dru ...
- Planet Propaganda Wins Horizon Fitness Treadmill Campaign
Accounts on the Move, Fern Siegel - Thursday, February 29, 2024
The agency will be responsible for developing a growth-oriented creative strategy, wi ...