- EoS Fitness Turns Willpower Into Sweet, Squishy Mascot
Marketing Daily, Sarah Mahoney - Thursday, January 16, 2025
The regional low-cost gym's new campaign targets a wide range of fitne ...
- Planet Fitness Adds CMO
Marketing Daily, Sarah Mahoney - Wednesday, January 15, 2025
The gym giant has hired Brian Povinelli from Marriott International. ...
- Crunch Fitness Clowns Around In New 'Feel Good, Not Bad' Ads
Marketing Daily, Sarah Mahoney - Monday, January 13, 2025
The gym chain's new campaign targets people looking to shake off life ...
- REI Bails Out Of Travel Products
Marketing Daily - Top of the News, Sarah Mahoney - Monday, January 13, 2025
Closing the 40-year-old travel and adventure business impacts more than 400 employ ...
- Sexy And I Know It: Zumba Brings Back Redfoo
Marketing Daily, Sarah Mahoney - Thursday, January 9, 2025
The playful campaign turns self-doubt gremlins into a fitness happy hour. ...
- Apple AI Helping 'Quitters' Keep New Year's Resolutions
MediaDailyNews, Laurie Sullivan - Thursday, December 26, 2024
An Apple ad shows how the technology can help people quit Quitte ...
- Jane Fonda Revamps Fitness In Supernatural's VR Workout
MAD, Fern Siegel - Tuesday, December 24, 2024
Meta Quest's fitness platform makes exercise an adventure. ...
- Planet Fitness Showcases 'Strong' Brand Platform
MAD, Fern Siegel - Friday, December 20, 2024
The target audience is Gen Zs, millennials and men who switch gy ...
- Nike: Turnaround Will Require Short-Term Pain
Marketing Daily, Sarah Mahoney - Saturday, December 21, 2024
With sales and profits still in decline, the new CEO says t ...
- Planet Fitness Pivots To Emotion-Driven Spots
Marketing Daily, Sarah Mahoney - Friday, December 20, 2024
While the gym chain isn't leaving humor behind, the "We're All Stro ...
- Orangetheory Fitness Rolls Out New Brand Platform
Marketing Daily, Sarah Mahoney - Tuesday, December 10, 2024
With "Every reason is the right reason," the campaign builds on t ...
- New Agency Targets Startups, Early-Stage Players In Fitness/Health/Wellness Arena
MAD, Steve McClellan - Friday, November 22, 2024
The new agency FitVisible, part of Fastlane, cites a recent report fr ...
- When Exercise Was Hard Labor: Tonal Spotlights Old-Timey Fitness
Marketing Daily, Les Luchter - Saturday, November 16, 2024
In ad, the scene finally shifts to the modern marvels of Tonal ...
- In Tough Times For The Outdoors, REI Names New CMO
Marketing Daily - Top of the News, Sarah Mahoney - Tuesday, November 12, 2024
Abigail Jacobs, formerly with Sephora and Williams-Sonoma, will lead the co-op's marketi ...
- NFL's Watt Brothers 'Push' For Peloton
MAD, Fern Siegel - Wednesday, November 6, 2024
Special London debuts first work for the fitness brand. ...
- Former Apple Exec Jumps From Ford To Peloton
Marketing Daily - Top of the News, Tanya Gazdik - Thursday, October 31, 2024
Peter Stern, 52, who has been a Peloton member since 2016, describ ...
- 'Pursue Your Strength,' Says REP Fitness In First Brand Campaign
Marketing Daily, Les Luchter - Tuesday, October 15, 2024
The 12-year-old home gym equipment marketer is releasing a spot, in :6 ...
- Currax Fights Food Cravings With Awareness Campaign
Marketing Daily, Les Luchter - Tuesday, October 8, 2024
"Quiet the Food Noise" includes one videos in which a pint ...
- Solidcore Repositions From Workout To Lifestyle Brand
Marketing Daily, Les Luchter - Wednesday, October 2, 2024
Ad visuals show people both inside, working out in a Solidcore studi ...
- Adidas Continues Its Push To Be 'More American'
Marketing Daily, Sarah Mahoney - Thursday, September 26, 2024
The sporting goods giant is rolling out new ads starring athletes Patri ...
- 'F*ck The Fruit:' Brian Cox Snarls Out ASICS' Wellness Message
Marketing Daily, Sarah Mahoney - Tuesday, September 24, 2024
Cox, who played the world's nastiest boss in "Succession," wants to libera ...
- Lululemon: Wellbeing Makes Us Unwell
Marketing Daily, Sarah Mahoney - Monday, September 23, 2024
The apparel brand's latest research shows that almost half the population ...
- Join The Club: Virgin Active Rejects 'Cult' Of Toxic Wellness
MAD, Fern Siegel - Thursday, September 19, 2024
The campaign shows genuine efforts at wellness, not fake remedies, such ...
- Noom Names Chief Brand Officer
Marketing Daily, Danielle Oster - Tuesday, September 17, 2024
The company hired Rachel Mahoney, currently CMO of Shutterstock, for the newly-creat ...
- Kevin Hart, Druski Spoof 'The Godfather' For Fabletics
Retail Insider, Sarah Mahoney - Wednesday, September 18, 2024
The fitness brand hopes that with new versatile Don pant, men wi ...
- Father Time Gets A Makeover At Orange Twist
Marketing Daily, Les Luchter - Friday, September 13, 2024
Father Time, apparently feeling too old, decides to get "age-defying treatments li ...
- Wellness Center The Well Launches Largest Campaign Ever
Marketing Daily, Les Luchter - Wednesday, September 11, 2024
Called "Center Your Wellness," the campaign's ads, running largely in paid digita ...
- Planet Propaganda Wins Johnson Fitness & Wellness Creative Account
Accounts on the Move, Fern Siegel - Monday, September 2, 2024
The Madison, Wisconsin, agency will launch a new work in Q4. ...
- Do Hydrated Humans Have More Fun? Q&A With Nuun's Chris Brody
Pharma & Health Insider, Les Luchter - Thursday, August 22, 2024
The marketer of hydration tablets celebrates its 20th anniversary with creative activatio ...
- Ring This Up: Smart Wearables Hitting Mainstream Status
Marketing Daily, Les Luchter - Monday, August 19, 2024
Consumer adoption of smart wearables is now nearly half (48%) of U. ...