- From Anti-Aging To Pro-Aging: Marketers Discover Their Next Trillion-Dollar Audience
Research Intelligencer, Rob Williams - Tuesday, July 7, 2026
For decades, brands sold wrinkle cream. Now they can sell a lifestyl ...
- Botox Rival Daxxify Dances With Julianne Hough To Fight Frown Lines
Marketing Daily, Les Luchter - Tuesday, June 30, 2026
The "Dancing with the Stars" pro posts on social media about h ...
- Marshmello, Burn Boot Camp Bring New 'Beat' To Fitness
MAD, Fern Siegel - Friday, June 26, 2026
Brick Walls Creative's ad celebrates the role music plays in the worko ...
- TikTok, Strava Tap Creators For Euro Fitness Outreach
MediaDailyNews, Colin Kirkland - Wednesday, June 24, 2026
TikTok and fitness-tracking app Strava are launching a pan-European "Local Movement Fun ...
- Lululemon Forms Uneasy Truce With Cranky Founder
Marketing Daily, Sarah Mahoney - Wednesday, May 27, 2026
The deal buys 18 months of quiet from perma-grouch Chip Wilson, ...
- Dick's Tiny Move To Test Owned-Brand Power
Retail Insider, Sarah Mahoney - Wednesday, May 20, 2026
Private brands already generate 13% of sales. A seasonal pop-up is ...
- Starbucks Drops New 22g Protein RTD Coffee
Marketing Daily, Teresa Buyikian - Monday, May 18, 2026
Starbucks has teamed up with both a prominent fitness app and ...
- ASICS Targets A New Competitor: The Beauty Biz
Marketing Daily, Sarah Mahoney - Friday, May 15, 2026
The mind-body-spirit shoe brand claims 15 minutes of movement gives more gl ...
- Caitlin Clark Champions Exercise For 'Medicine Company' Lilly
Marketing Daily, Les Luchter - Saturday, May 9, 2026
"This campaign is what 'Health Above All' looks like when you actual ...
- Lululemon Names Nike Vet As New CEO
Marketing Daily, Sarah Mahoney - Thursday, April 23, 2026
Heidi O'Neill faces declining sales in the U.S., and a hornet's ne ...
- RFK Jr. Supports Potential Ban On Junk Food TV Ads
Marketing Daily - Top of the News, Tanya Gazdik - Thursday, April 23, 2026
The food and restaurant industry spends about $14 billion annually for advertisi ...
- Bodybar Pilates Names Kelly Scott Madison AOR
Out to Launch, Steve McClellan - Tuesday, April 21, 2026
With ambitious expansion plans mapped out, boutique fitness company Bodybar Pilates has selected Chicago independent agen ...
- Peloton Wants To 'Push' Users To Move With Joy
MAD, Fern Siegel - Friday, April 17, 2026
The spot features Hudson Williams of Max's "Heated Rivalry." ...
- Fresh Trouble Brewing At Lululemon
Marketing Daily, Sarah Mahoney - Wednesday, March 18, 2026
With the company's weak forecast, sales woes and a looming proxy figh ...
- U.N.N.A.M.E.D. Positions MET-Rx As A 'Level Up' Bar
MAD, Fern Siegel - Friday, March 13, 2026
The ads wants to strengthen connections with its performance-driven community. ...
- Merrell Sells The Transformative Power Of The Outdoors
Marketing Daily, Sarah Mahoney - Monday, March 2, 2026
The hiking brand heads down a poetic path, focusing on creativity a ...
- Flavor Flav Goes To Planet Fitness
Marketing Daily, Sarah Mahoney - Wednesday, February 25, 2026
A new social-first campaign features the famous rapper as an enthusiastic g ...
- GenZ Interested In Health, Fitness Content, Less Likely To Follow Political News
Around the Net In Media, Ray Schultz - Wednesday, February 4, 2026
GenZ is more likely than people in older age categories to wat ...
- California Pizza Kitchen Adds 'Smart Swaps' Menu
Marketing Daily, Teresa Buyikian - Tuesday, January 13, 2026
The items on the "Smart Swaps" menu are modified to up ...
- ASICS Adds 'Good Vibrations' To Soaring Running Shoe Sales
Marketing Daily, Sarah Mahoney - Thursday, January 8, 2026
The company is using the Beach Boys' classic to underscore its mental-heal ...
- Jennifer Aniston's Inner Struggles Bring Physical Triumph In Pvolve Ad
Marketing Daily, Les Luchter - Wednesday, January 7, 2026
Her voiceover during a Pvolve workout shows that "The conversation in yo ...
- Crowded Gyms, Empty Bars: Welcome To 2026
Marketing Daily - Top of the News, Tanya Gazdik - Monday, January 5, 2026
Sixty percent of U.S. adults plan to set resolutions this year, a ...
- Zumba Knows The Right Song Is Everything
Marketing Daily, Sarah Mahoney - Monday, January 5, 2026
A new global campaign leans into music, nostalgia and humor to ma ...
- Crunch, Planet Fitness Chase Resolution Season
Marketing Daily, Sarah Mahoney - Tuesday, December 30, 2025
Gyms roll out new campaigns aimed at motivating consumers as January approac ...
- Crunch Fitness Leverages Wellness As Social Experience
MAD, Fern Siegel - Monday, December 29, 2025
Creative AOR Familiar Creatures is responsible for the musical spot. ...
- Weight Watchers Rebrands With New Visual Identity
Marketing Daily, Les Luchter - Wednesday, December 17, 2025
Also new: a "fully integrated platform" that pairs prescriptions with personalized nutritio ...
- Orangetheory Rebuilds Its Message Around Real Women
Marketing Daily, Sarah Mahoney - Friday, November 21, 2025
A new campaign centers member stories as GLP-1 drugs, menopause awareness a ...
- How This Alurx Leader Went Viral On TikTok & The Power Move Behind It!
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, November 19, 2025
Julia Stewart went from IHOP waitress to becoming the pancake house chain ...
- 'Progress Beats Perfection': Fitness Inspiration From Tonal, Launching Pilates Program
Marketing Daily, Danielle Oster - Sunday, October 19, 2025
"If you're chasing perfection, you're after something that isn't real," says fitne ...
- Turning Around A Category Leader: Behind One A Day's Rebirth
Pharma & Health Insider, Les Luchter - Thursday, October 16, 2025
Brand made the move from "inconsistent" marketing that included "various logos" ...