- Dotdash Revenue Increases 32% In Q4, Ad And Affiliate Businesses Show Growth
Publishers Daily, Sara Guaglione - Friday, February 8, 2019
Dotdash's health and wellness and home improvement verticals Verywell and The Spruce ...
- Location3 Becomes Self Esteem Brands Agency Of Record
Search Marketing Daily, Laurie Sullivan - Tuesday, February 5, 2019
Search and franchise marketing agency Location3 has expanded its partnership with Self ...
- 'Strahan And Sara' Named Media Partner For The 'Shape' Half-Marathon
Publishers Daily, Melynda Fuller - Wednesday, January 30, 2019
Shape's 16thannual Women's Half-Marathon, set to take place in New York's Central ...
- 'Elle, 'Town & Country' Hire Beauty Directors, CNX Adds Execs
Publishers Daily, Melynda Fuller - Tuesday, January 29, 2019
Katie Jayne Becker has been named Elle's beauty director. 'Town & Country' ...
- Good Housekeeping Institute Partners With Elysium Health, Launches GH Wellness Lab Hearst
Publishers Daily, Melynda Fuller - Friday, January 25, 2019
The Good Housekeeping Institute Wellness Lab at Hearst Tower will operate as ...
- Merkley+Partners Named AOR For Fitness Brand Performix
MAD, Steve McClellan - Thursday, January 24, 2019
Merkley will provide creative and media services from its New York office, ...
- Celebrity-Led Wellness Brand Debuts Via Viral Campaign
Marketing Daily, Tanya Gazdik - Wednesday, January 16, 2019
"Each founding celebrity is heavily invested in the product's efficacy and benefit ...
- Company That Suppressed Reviews Ordered To Pay $25 Million
Digital News Daily, Wendy Davis - Monday, January 7, 2019
A federal judge has ordered weight-loss marketer Roca Labs to pay more ...
- App Store Service Revenue Skyrockets As Device Forecast Gets Cut
Digital News Daily, Laurie Sullivan - Thursday, January 3, 2019
App Store service revenue drove all-time record highs at Apple, with a ...
- David Lloyd Hires TBWA/Manchester
Around the Net In MAD London, Sean Hargrave - Thursday, January 3, 2019
David Lloyd has appointed TBWA/Manchester as its ad agency. "Campaign" reveals that ...
- Google Search Models Predict Opioid Overdoses
Search Insider, Laurie Sullivan - Monday, December 10, 2018
Researchers are using data to predict opioid overdoses in specific U.S. regions, ...
- Hours Of TV Watching: Great For Networks, Not For Your Health
TV Watch, Wayne Friedman - Monday, November 26, 2018
Nearly 26% of adults sit down more than eight hours a day ...
- Smart Footwear Tracks Steps And Heats Feet
Connected Thinking, Chuck Martin - Tuesday, November 13, 2018
A French company is now launching an advanced version of smart heating ...
- 'Men's Health,' Crunch Fitness Partner For Workout Classes
Publishers Daily, Sara Guaglione - Wednesday, October 31, 2018
The classes celebrate the mag's 30th anniversary. Called "30 in 30 Powered ...
- Lululemon Takes Data To The Race
Data & Programmatic Insider, Laurie Sullivan - Monday, October 29, 2018
Lululemon created an experiential marketing campaign that enabled runners to participate in ...
- John Hancock Makes Smartwatches Central To Life Insurance Business
Around the Net In Digital, Gavin O'Malley - Thursday, September 20, 2018
In lieu of underwriting traditional life insurance, John Hancock has decided to ...
- Kinder App, Sites And YouTube Channel Banned By ASA
Around the Net In MAD London, Sean Hargrave - Wednesday, September 19, 2018
Websites, an app and a YouTube channel for Kinder have been banned ...
- Coke And Football? Booze And Health? What Gives?
London Blog, Sean Hargrave - Friday, September 14, 2018
Are brands conning the public with health activations, or is the public ...
- NHS And Fitbit Enter Top Ten UK Brands Table
Around the Net In MAD London, Sean Hargrave - Thursday, September 13, 2018
It is hardly surprising to see Apple top a league table of ...
- Showcasing Grace And Grit, Pure Barre Breaks First Campaign
Marketing Daily, Sarah Mahoney - Thursday, September 6, 2018
The Denver-based boutique fitness chain demonstrates ballerina moves in all-digital campaign, "Pure ...
- Google Relaunched 'Fit' App
Around the Net In Digital, Gavin O'Malley - Tuesday, August 21, 2018
Google just relaunched its Fit fitness tracking app with the help of ...
- Hottest Fitness Trend: A Cold Gym?
Around the Net In Brand Marketing, Phyllis Fine - Tuesday, August 14, 2018
Yep, at New York City-based Brrrn, "billed as the world’s first cool ...
- Google Works With Michael Kors To Introduce A Smart Runway Watch
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, August 14, 2018
The latest version of the Michael Kors Runway, complete with Google Assistant, ...
- R2C Group Drops Peloton For Aaptiv
MAD, Larissa Faw - Friday, August 3, 2018
Citing a conflict of interest (and likely higher ad budget), R2C Group ...
- 'Outside,' Blue World Voyages Partner To Launch Active Lifestyle Cruises
Publishers Daily, Melynda Fuller - Tuesday, July 31, 2018
Blue World Voyages' new style of cruise ship focuses on adventure trips ...
- Sleepless: 51% Willing To Buy A Sleep Tech Product
Connected Thinking, Chuck Martin - Monday, July 23, 2018
Many consumers have the capability to use Internet of Things technology while ...
- Fitness Leads The Drive For Influencer Marketing
Around the Net In MAD London, Sean Hargrave - Monday, July 23, 2018
"Campaign" reveals that fitness, travel and parenting are the top three industries ...
- Sugar Tax Bites As Diet Coke Starts Outselling The Original
Around the Net In MAD London, Sean Hargrave - Monday, July 16, 2018
Marketing Week has an interesting read on how Diet Coke is now ...
- Exposure To Public Health Ads Online Promotes Better Long-Term Health, Fitness: Study
Search Marketing Daily, Laurie Sullivan - Thursday, July 5, 2018
The study found that people exposed to public health ads online were ...
- London Shops Get Fit For Chance To Build Rwandan School
Around the Net In MAD London, Sean Hargrave - Thursday, June 21, 2018
MediaTel is reporting from the front line on London agencies' bid to ...