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Tag results for "health and fitness"
Have A Workout, Then Pop A Michelob Ultra, Virtually -- Then Leave A Tip
Marketing Daily, P.J. Bednarski - Wednesday, April 15, 2020
Michelob Ultra spearheads a virtual workout series led by top trainers a ...
Vitamix Blends A Loyalty Strategy That Rewards Engagement
Brand Insider, Steve Smith - Friday, April 10, 2020
Vitamix started a customer loyalty program not grounded in buying more stuf ...
Roller Coaster Mobile App Spend, Ad Revenue Tracks COVID-19 Ups And Downs
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 9, 2020
Mobile use continues to rise, but in a jerking pattern. Overall in-a ...
Health & Fitness Newsletters See 34% Boost In Opens, Study Finds
Email Marketing Daily, Ray Schultz - Monday, April 6, 2020
News-oriented email newsletters have also seen an increase in engagement during t ...
Nurse, Former Navy Corpsmen Live Streams Public Service Messages With COVID-19 Insight, Information
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 1, 2020
An ER and public health nurse who works on the front lin ...
More Than A Million Tune Into Joe Wicks' Keep Fit Lesson
Around the Net In MAD London, Sean Hargrave - Tuesday, March 24, 2020
"The Guardian" reveals more than a million people tuned in to J ...
PopSugar Offers Fitness App Free Following Early Release
Publishers Daily, Melynda Fuller - Friday, March 20, 2020
App users have access to more than 500 fitness classes across strengt ...
EU Raises Privacy Concerns Over Google Buying Fitbit
Around the Net In MAD London, Sean Hargrave - Friday, February 21, 2020
The European Commission is raising fears that its citizens' health data cou ...
American Media To Sell Fitness Magazines, Assets
Publishers Daily, Sara Guaglione - Tuesday, February 18, 2020
Jake Wood, an Arizona-based fitness industry insider, has acquired American Media's fitne ...
Wearable Created To Track Parkinson's Disease Tremors
AI & IoT Daily, Chuck Martin - Sunday, February 9, 2020
The Tremor Tracker is a device similar to a smartwatch that provid ...
Premier Protein Highlights Personal Progress, Not Before-And-After Images
Marketing Daily, Steve Ellwanger - Thursday, January 23, 2020
Ads for the marketer of premade protein shakes follow four consumers ...
PopSugar Launches 4-Week Fitness Program On Glow Platform
Publishers Daily, Melynda Fuller - Monday, January 20, 2020
The new workout solution, the four-week fitness program "Full-Body Fusion," caters ...
Peloton Flexes First-Mover Advantage
Marketing Daily, Sarah Mahoney - Thursday, January 16, 2020
Wedbush believes Peloton has the best odds of "becoming synonymous with at-ho ...
Peloton Bikes Through Ad Competition
TV Watch, Wayne Friedman - Thursday, January 16, 2020
Two different TV commercials are selling the same product -- do viewe ...
Quarter Of Women Say Fitness Influencers Make Them Feel Bad About Themselves
Around the Net In MAD London, Sean Hargrave - Tuesday, January 14, 2020
Research from Sport England reveals that a quarter of women find soci ...
Smart Watch-Fitness Tracker Usage Varies By Income, Gender
Digital News Daily, Gavin O'Malley - Friday, January 10, 2020
Despite offering a range of price points, makers of smart watches a ...
NutriBullet Targets New Years' Resolution Makers
Marketing Daily, Tanya Gazdik - Thursday, January 9, 2020
The ads feature a BulletFit class with an instructor getting people amp ...
Atkins Q&A Campaign Turns Rob Lowe Into Google's Baby Yoda
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 3, 2020
"The questions will become the new searches," said Cogniscient Media's Lauren Rockwel ...
Peloton Goes For A Ride, TV-Style
TV Watch, Wayne Friedman - Monday, December 9, 2019
Beyond the ad criticism, some might ask the obvious: Can average consume ...
Peloton Ad Backlash Wipes $1.5bn Off The Company's Value
Around the Net In MAD London, Sean Hargrave - Thursday, December 5, 2019
The ad where a husband buys his wife an exercise bike h ...
What Google's FitBit Buy Means For Wearables
Around the Net In Brand Marketing, Tanya Gazdik - Monday, November 11, 2019
Since its launch in 2009, Fitbit has evolved considerably. Its software—t ...
Does A Video Subscription Make Peloton A Media Company?
TV Watch, Wayne Friedman - Thursday, October 31, 2019
A video-based monthly subscription service costing around $39 a month sounds li ...
Alphabet Reportedly Makes Bid To Buy Fitbit
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 28, 2019
Google's parent has reportedly made an offer to acquire Fitbit, the heal ...
With Help From FCB Inferno, Disney Fuels UK's Sport England Movement
MAD, Larissa Faw - Friday, October 25, 2019
Disney-inspired dance-along film shows mothers engaging in home-based exercise routines with the ...
Suit Over Alleged Time-Wasting Email Is Withdrawn
Email Marketing Daily, Ray Schultz - Thursday, October 17, 2019
The plaintiff claims the weight-loss email caused loss of resources, productivity a ...
Selling 'Happiness,' Peloton Goes All Out In Its IPO Filing
Marketing Daily - Top of the News, Thom Forbes - Thursday, August 29, 2019
Still, "fitness is a historically faddish category. Exercise manias, from the Thighmast ...
The SoulCycle/Equinox Roast: Consumers Find The Funny In Boycotts
Marketing Daily, Sarah Mahoney - Friday, August 9, 2019
"Everyone who cancels their equinox and soul cycle memberships, meet me ...
Sen. Blumenthal Calls For FTC To Probe Influencer Marketing
Digital News Daily, Wendy Davis - Wednesday, June 5, 2019
"These products, marketed to adolescents and young adults through celebrity endorsements a ...
Former 'Cosmo' Editor Leads Editorial For The Well Health Club
Publishers Daily, Melynda Fuller - Monday, May 20, 2019
The addition of editorial would allow The Well an outlet for marketin ...
How Brands Can Make Business Travelers' Lives Easier
MAD, Larissa Faw - Wednesday, May 15, 2019
Digitas' report on stressed-out lives of road warriors gave brands an opportuni ...
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