- BetterLungs Goes National With Sirius XM Campaign
Marketing Daily, Les Luchter - Tuesday, January 11, 2022
Based on what supplement brand learns over the initial flight, it's consideri ...
- Please, No Pee Jokes: Incontinence Product Wins P&G Award At CES
Marketing Daily - Top of the News, Les Luchter - Monday, January 10, 2022
P&G Ventures' Innovation Challenge winner: Lady Patch, a drug-free product that trea ...
- Nike Sues Lululemon Over At-Home Mirror Gym
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, January 6, 2022
Nike is accusing Lululemon of patent infringement over the apparel maker’s at-ho ...
- Planet Fitness Touts Celebrities In Campaign, As Industry Struggles
MAD, Todd Wasserman - Monday, January 3, 2022
Dennis Rodman and Jane Krakowski -- not your usual pairing -- st ...
- In First U.S. Campaign, Gymshark Goes For Aspirational Punch
Marketing Daily, Sarah Mahoney - Monday, January 3, 2022
Showing different paths to fitness affirms the "idea of celebrating everyday movement ...
- Still Pumping Up: Video/TV Screen Virtual Usage High For Fitness Consumers
TV Watch, Wayne Friedman - Tuesday, January 4, 2022
Apple Fitness+ just joined the game big time, added to a growi ...
- Anytime Fitness Unveils New Tagline, Logo
MAD, Todd Wasserman - Wednesday, December 29, 2021
A new ad, via Colle McEvoy, plays up the coaching the cha ...
- New 'Everywhere' Workout Campaign Launched By iFIT
MAD, Fern Siegel - Tuesday, December 28, 2021
"Everywhere" underscores iFIT's goal of delivering best-in-class, interactive workouts worldwide. ...
- Peloton Nixes Chris Noth Video After Sexual Assault Allegations
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, December 19, 2021
A viral ad reacting to Mr. Big's demise on HBO's “Sex a ...
- Peloton Gets Dinged Via 'Sex And The City' Spinoff
TV Watch, Wayne Friedman - Tuesday, December 14, 2021
This wasn't an approved "product placement" deal by Peloton. Association with dea ...
- Peloton Recruits Ryan Reynolds For Spoof Ad
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, December 12, 2021
Actor Ryan Reynolds narrates a spoof ad that reportedly was created ...
- Noom Finds Its Niche In Diet Industry
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, December 5, 2021
The Noom dieting app, valued at $4 billion, has found a weal ...
- Mucinex, Afrin Lead Sales Gains As OTC Healthcare Spending Rises
Marketing Daily - Top of the News, Les Luchter - Thursday, December 2, 2021
Reckitt's Mucinex was the top brand in cough and cold remedies, wi ...
- After Lawsuit, Ads For Dame's Sex 'Toys' Debut On NYC Subways
Marketing Daily, Steve Ellwanger - Tuesday, November 30, 2021
The company sued the MTA in federal court in June of 201 ...
- 'Namastay Away, Lululemon:' Peloton Bites Back in Leggings Free-For-All
D2C FYI, Sarah Mahoney - Monday, November 29, 2021
The skirmish comes just as Peloton, suddenly struggling in its core equipme ...
- 3 Ways To Get Your Brand In Shape To Embrace Wellness Trend
Marketing Insider, Samrat Sharma - Monday, November 8, 2021
Brands should consider how they can develop new options with healthier nutrition ...
- Nearly Half Of Cancer-Related Websites Analyzed Lack Accessibility, Affects Google Ranking
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 1, 2021
Research from web accessibility platform AudioEye found 47% of the 600 brea ...
- New Hydrow Campaign Stars Full-Body Euphoria
D2C FYI, Sarah Mahoney - Monday, October 18, 2021
"People feel much better after they get off the machine," says CC ...
- Tushy To Provide Free 'Royal Flushes' Following Poker Royal Flush
Marketing Daily, Les Luchter - Monday, October 4, 2021
Campaign promotes launch of a high-end bottom-cleaner -- a $599 electric bid ...
- Cosamin Gets Active With New Spots Fighting Joint Discomfort
Marketing Daily, Les Luchter - Thursday, September 30, 2021
The joint health supplement, has launched three :30 spots over numerous pa ...
- Solaray Adds D2C With 'Live Brighter' Campaign
Marketing Daily, Les Luchter - Tuesday, September 28, 2021
Campaign features "life vignettes" shot on 16mm film, an online health-and-wellness assessme ...
- CVS Health, Nordisk Partner To Tackle Obesity
Around the Net In Brand Marketing, Tanya Gazdik - Monday, September 20, 2021
CVS Health and Novo Nordisk are launching a personalized nutrition coaching progr ...
- ClassPass Expands Under The Self-Care Umbrella
D2C FYI, Sarah Mahoney - Monday, September 20, 2021
"With so much focus on mental health, stress and anxiety, people ha ...
- Look Out, Lululemon: Peloton Launches Clothing Line
Marketing Daily, Sarah Mahoney - Tuesday, September 14, 2021
Known for connected exercise equipment and digital fitness classes, Peloton introduces ...
- Chirp Wheel Rolls Out Funny First Ad Campaign
Marketing Daily, Les Luchter - Thursday, September 9, 2021
"Creating a sales video for social, you have to approach production ...
- New Headspace Campaign Targets The Delta Blues
D2C FYI, Sarah Mahoney - Tuesday, September 7, 2021
Campaign "was inspired by our members' stories about how meditation has chang ...
- OOH On Its Way Up, Place Exchange Data Shows, eMarketer Confirms
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 30, 2021
Out-of-home advertising took a beating in parts of 2020 due to t ...
- Neou Fitness Streamer Teams With IHeartMedia For Local Audio Campaigns
Marketing Daily, Les Luchter - Thursday, August 19, 2021
In mid-September, online fitness platform Neou will launch ongoing audio campaigns ...
- New Hulu Drama Is Tailor-made For An Anxious Age
TVBlog, Adam Buckman - Tuesday, August 17, 2021
The wellness-spa concept gets taken to unpredictable extremes in "Nine Perfect Strangers ...
- Why This Streaming Platform Could Change How Brands Sell Data
Data & Programmatic Insider, Laurie Sullivan - Monday, August 16, 2021
Instead of hosting branded stores selling merchandise to consumers, the ecommerce sto ...