- New Agency Targets Startups, Early-Stage Players In Fitness/Health/Wellness Arena
MAD, Steve McClellan - Friday, November 22, 2024
The new agency FitVisible, part of Fastlane, cites a recent report fr ...
- When Exercise Was Hard Labor: Tonal Spotlights Old-Timey Fitness
Marketing Daily, Les Luchter - Saturday, November 16, 2024
In ad, the scene finally shifts to the modern marvels of Tonal ...
- In Tough Times For The Outdoors, REI Names New CMO
Marketing Daily - Top of the News, Sarah Mahoney - Tuesday, November 12, 2024
Abigail Jacobs, formerly with Sephora and Williams-Sonoma, will lead the co-op's marketi ...
- NFL's Watt Brothers 'Push' For Peloton
MAD, Fern Siegel - Wednesday, November 6, 2024
Special London debuts first work for the fitness brand. ...
- Former Apple Exec Jumps From Ford To Peloton
Marketing Daily - Top of the News, Tanya Gazdik - Thursday, October 31, 2024
Peter Stern, 52, who has been a Peloton member since 2016, describ ...
- 'Pursue Your Strength,' Says REP Fitness In First Brand Campaign
Marketing Daily, Les Luchter - Tuesday, October 15, 2024
The 12-year-old home gym equipment marketer is releasing a spot, in :6 ...
- Currax Fights Food Cravings With Awareness Campaign
Marketing Daily, Les Luchter - Tuesday, October 8, 2024
"Quiet the Food Noise" includes one videos in which a pint ...
- Solidcore Repositions From Workout To Lifestyle Brand
Marketing Daily, Les Luchter - Wednesday, October 2, 2024
Ad visuals show people both inside, working out in a Solidcore studi ...
- Adidas Continues Its Push To Be 'More American'
Marketing Daily, Sarah Mahoney - Thursday, September 26, 2024
The sporting goods giant is rolling out new ads starring athletes Patri ...
- 'F*ck The Fruit:' Brian Cox Snarls Out ASICS' Wellness Message
Marketing Daily, Sarah Mahoney - Tuesday, September 24, 2024
Cox, who played the world's nastiest boss in "Succession," wants to libera ...
- Lululemon: Wellbeing Makes Us Unwell
Marketing Daily, Sarah Mahoney - Monday, September 23, 2024
The apparel brand's latest research shows that almost half the population ...
- Join The Club: Virgin Active Rejects 'Cult' Of Toxic Wellness
MAD, Fern Siegel - Thursday, September 19, 2024
The campaign shows genuine efforts at wellness, not fake remedies, such ...
- Noom Names Chief Brand Officer
Marketing Daily, Danielle Oster - Tuesday, September 17, 2024
The company hired Rachel Mahoney, currently CMO of Shutterstock, for the newly-creat ...
- Kevin Hart, Druski Spoof 'The Godfather' For Fabletics
Retail Insider, Sarah Mahoney - Wednesday, September 18, 2024
The fitness brand hopes that with new versatile Don pant, men wi ...
- Father Time Gets A Makeover At Orange Twist
Marketing Daily, Les Luchter - Friday, September 13, 2024
Father Time, apparently feeling too old, decides to get "age-defying treatments li ...
- Wellness Center The Well Launches Largest Campaign Ever
Marketing Daily, Les Luchter - Wednesday, September 11, 2024
Called "Center Your Wellness," the campaign's ads, running largely in paid digita ...
- Planet Propaganda Wins Johnson Fitness & Wellness Creative Account
Accounts on the Move, Fern Siegel - Monday, September 2, 2024
The Madison, Wisconsin, agency will launch a new work in Q4. ...
- Do Hydrated Humans Have More Fun? Q&A With Nuun's Chris Brody
Pharma & Health Insider, Les Luchter - Thursday, August 22, 2024
The marketer of hydration tablets celebrates its 20th anniversary with creative activatio ...
- Ring This Up: Smart Wearables Hitting Mainstream Status
Marketing Daily, Les Luchter - Monday, August 19, 2024
Consumer adoption of smart wearables is now nearly half (48%) of U. ...
- Summer's Eve: 'Wipe The Day From Your Vajay'
Marketing Daily, Les Luchter - Tuesday, August 6, 2024
Summer's Eve says that "Wipe the Day," besides fighting odor, destigmatizes conversatio ...
- Lalo Tequila Inks National Partnership With Barry's Global Fitness Brand
Marketing Daily, Teresa Buyikian - Monday, August 5, 2024
Lalo will hold tequila tastings of specialty cocktails at Barry's nearly 1 ...
- Rapinoe Kicks Off 'Period' Push For Knix
Out to Launch, Fern Siegel - Wednesday, July 24, 2024
The soccer star is addressing a health issue and its impact ...
- How This Hospital for Special Surgery CMO Truly Operates
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, July 18, 2024
"How I would navigate meeting the needs of caring for and providi ...
- Consumers Splurge On High-End Lipstick, Data Shows Ways To Color-Coordinate Ads
MediaDailyNews, Laurie Sullivan - Wednesday, June 26, 2024
Consumers are splurging on cosmetics, boosting online spend in this category ...
- Saucony Seeks Surer Footing, Taps Havas Vet As CMO
Marketing Daily, Sarah Mahoney - Tuesday, June 18, 2024
Wolverine World Wide names Joy Allen-Altimare, hoping to stem steep sales decli ...
- Zendaya Stars In On's New Movement-Focused Campaign
Marketing Daily, Sarah Mahoney - Thursday, June 6, 2024
The "Dune 2" star demonstrates just how far the red-hot running bra ...
- In Shakeup, VF Names New President At The North Face
Marketing Daily, Sarah Mahoney - Tuesday, June 4, 2024
Facing declining sales and investor pressure, the apparel company taps Caroline Bro ...
- REI Co-op: 'The Enemy Is Autopilot'
Retail Insider, Sarah Mahoney - Wednesday, June 5, 2024
The outdoor retailer is kicking off a multiyear expansion of its ongoi ...
- With Beckham And Messi, Adidas' New Spot Reinvents Pressure
Marketing Daily, Sarah Mahoney - Thursday, May 30, 2024
Rolling into summer's biggest games, the athletic apparel company is introducing t ...
- Under Armour's Woes Get Worse
Marketing Daily, Sarah Mahoney - Tuesday, May 28, 2024
Even With CEO Kevin Plank back on board, sales fell another 10 ...