With ambitious expansion plans mapped out, boutique
fitness company Bodybar Pilates has selected Chicago independent agency Kelly Scott Madison for AOR duties.
The company expects to roughly double the number of its
locations this year with plans to open 70 new studios.
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KSM will lead brand strategy, media planning and investment, digital marketing, and analytics. The goal is to elevate
the brand through a full-funnel strategy across CTV, audio, social, and search, reaching health-conscious audiences.
The company’s media expenditures were
not disclosed. Campaigns will primarily target professional women, the agency said.