Pepsi Global has kicked off Pepsi
Football Nation, a global platform designed to bring football (soccer) culture into everyday life from Rio de Janeiro to London.
The ad agency is Big Time Creative Shop and creative appears on
both digital and social.
The platform reflects established sports chants, pre-match rituals, team rivalries and the shared moments that bring fans together.
The spot features David
Beckham and Pepsi global ambassadors Alexia Putellas, Vinicius Junior, Lauren James and Florian Wirtz. In it, fans debate topics such as if it’s called football or soccer and ends with
international chef Gordon Ramsay.
Pepsi has been part of football’s key moments for 50 years. That includes everything world-class tournaments and stadium events, such as the UEFA
Champions League and the Kick Off Show, to community competitions presented by the soft drink.
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“As football continues to grow and attract more diverse audiences, our
opportunity is not only to show up in the sport, but to elevate the emotional energy that makes it unforgettable. Pepsi Football Nation is our next step: a platform that celebrates the passion,
personality and shared experiences that unite fans everywhere,” said CEO Eugene Willemsen, International Beverages at PepsiCo.