- Google Ads: How Much Companies Spend
Inside Performance, Laurie Sullivan - Friday, March 10, 2023
Go Fish Digital during the past years has worked with many softwa ...
- Cannabis Social Network WeedTube Appoints New CEO
Digital News Daily, Colin Kirkland - Friday, February 24, 2023
WeedTube, a social-media platform dedicated to legal cannabis consumers while providing ...
- Brightcove, Magnite Partner To Enhance Ad Monetization
MAD, Fern Siegel - Friday, January 13, 2023
Integrating with Magnite's SpringServe ad server will give customers a transparent vi ...
- LoopMe Names Former OMD CEO Mainardo de Nardis To Board Chair
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 4, 2022
Mobile ad platform LoopMe announced Tuesday that Mainardo de Nardis will jo ...
- Teads Platform Adds CTV
Digital News Daily, Karlene Lukovitz - Thursday, September 22, 2022
Users of the multichannel programmatic advertising platform can now buy access ...
- Can You Hear It Now?: Tuning in to Programmatic Audio
The MediaPost Cases, Lisa Singer - Monday, October 17, 2022
In a fragmented, multichannel programmatic ad landscape, audio has emerged as o ...
- G/O Media Appoints MGID As Its Global Ad Platform
Publishers Daily, Ray Schultz - Tuesday, July 26, 2022
G/O, which publishes such digital titles as "Gizmodo" and "Jalopnik," has sign ...
- Mediavine Names Matt Kaminsky VP Of New Business Unit
Publishers Daily, Ray Schultz - Wednesday, July 6, 2022
Kaminsky will head up Mediavine's new business developer division. ...
- Piccone Takes Over As Adform, Regional President, U.S.
People on the Move, Fern Siegel - Wednesday, May 4, 2022
Prior to joining Adform, Piccone served as president of QTT, a patent ...
- Tremor, Fyllo Team To Offer Cannabis, CBD User Segments
Digital News Daily, Karlene Lukovitz - Tuesday, April 19, 2022
The segments, available on Tremor's DSP and SSP, target pot and C ...
- Zynga Began Building An Ad Network By Buying Ad-Tech Companies
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 1, 2022
Zynga continues to build a next-generation ad platform to serve the enti ...
- FreeWheel Adds Self Service For Unified CTV, Linear Political Campaigns
Digital News Daily, Karlene Lukovitz - Tuesday, March 29, 2022
Political advertisers can build custom audience segments and activate CTV campaigns wi ...
- As Russia's Internet Goes Dark, Publishers, Media Find Workarounds To Reach Citizens
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 18, 2022
Russia is experiencing a new form of digital isolation as its citize ...
- Yahoo Offers 'ID-Less' Targeting Tool Via The Web
Email Marketing Daily, Ray Schultz - Thursday, February 17, 2022
Next-Gen Solutions was previously available via app, and is now being offer ...
- Microsoft To Acquire AT&T's Xandr
Digital News Daily, Karlene Lukovitz - Tuesday, December 21, 2021
Microsoft has worked with Xandr for a decade, including as an ear ...
- Travel Site Leverages Data & Analytics in OOH Brand Campaign
The MediaPost Cases, Lisa Singer - Wednesday, December 15, 2021
How do you grow your brand in an extremely fragmented market? F ...
- Xandr Intros Catalog To Simplify Access To Online Video, CTV Deals
Digital News Daily, Karlene Lukovitz - Friday, October 1, 2021
The Premium Video Catalog streamlines the process of buying inventory to overco ...
- FuboTV Designates Magnite As Preferred SSP
Digital News Daily, Karlene Lukovitz - Tuesday, September 14, 2021
CTV is fuboTV's most popular streaming platform, representing 94% of total viewi ...
- Innovid Expands IAS Integration To Include CTV Measurement
Digital News Daily, Karlene Lukovitz - Thursday, September 9, 2021
The solution offers advertising clients access to reporting based on IAS metri ...
- Tremor Launches Unified Social Data Solution
Digital News Daily, Karlene Lukovitz - Thursday, August 5, 2021
The solution enables unifying social data typically constrained to social platforms in ...
- Xandr Launches Audience-Based Linear TV Selling Platform, Monetize TV
Digital News Daily, Karlene Lukovitz - Wednesday, August 4, 2021
The self-serve platform allows buyers to execute audience-based, cross-seller buys in data-driv ...
- Microsoft Extends, Expands Xandr Relationship
Digital News Daily, Karlene Lukovitz - Wednesday, July 14, 2021
Microsoft is extending its use of Xandr's sell-side Monetize platform, increasing t ...
- Google-Backed DOOH Company Firefly Acquires Curb Taxi Media
MAD, Steve McClellan - Friday, June 25, 2021
Curb Taxi is one of the nation's largest taxi ad platforms a ...
- Instacart Invests $1M In Ad Initiative To Support Black-Owned Brands
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 10, 2021
The investment, announced Thursday, is the beginning of a major push ...
- Rakuten Advertising To Use Magnite CTV Platform Across U.K., Europe
Digital News Daily, Karlene Lukovitz - Thursday, June 3, 2021
The deal will broaden ad buyers' access to Rakuten TV inventory. Rakut ...
- Pivoting Into Ecommerce Cautiously: What Marketers Should Know
Data & Programmatic Insider, Laurie Sullivan - Monday, May 24, 2021
Sidecar's recent report analyzes a year's worth of data, providing insights f ...
- The Rise Of Social Audio
MediaDailyNews, Bre Rossetti - Thursday, May 6, 2021
The interactive audio space offers a new breed of potential influencers ...
- Why Microsoft Is Giving Away Some Data Integration To Sell More Ads
Inside Performance, Joe Mandese - Wednesday, May 5, 2021
Taking a page from Gillette's brilliant marketing strategy of giving away razo ...
- Google Becomes WNBA Changemaker For Women's National Basketball Association
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 3, 2021
Joining AT&T, Deloitte, and Nike as a WNBA Changemaker, Google will ser ...
- Extreme Reach Gains Scale With Adstream Acquisition
Digital News Daily, Karlene Lukovitz - Wednesday, April 21, 2021
The combined company will have greater scale to help marketers manage creati ...