• by Ray Schultz , Yesterday

Snackable Media, a multicultural ad network, has acquired AdGrid, which it describes as a publisher-first ad operations platform. 

The terms were not disclosed. 

The merger will provide Snackable Media and its partners with a full-stack platform for ad management, programmatic monetization, and audience extension, the firm says.

"AdGrid has built an impressive platform that gives publishers the tools and transparency they need to truly own their ad operations," says Justin Barton, founder and CEO of Snackable Media. "This acquisition aligns perfectly with our vision to help digital media companies and independent creators maximize their monetization opportunities while maintaining full control over their business."