- Rise New York Debuts ArtLab To Enhance Brand Experiences
MAD, Fern Siegel - Tuesday, November 26, 2024
The move aligns with the agency's expansion into creative technology. ...
- Mediaocean Buys Innovid, Creates An Omnichannel Ad Tech Stack
MAD, Fern Siegel - Friday, November 22, 2024
Innovid will merge with Flashtalking and grab a bigger share of t ...
- Agency Tech Giant Mediaocean Acquiring Innovid, Merging With Flashtalking
MediaDailyNews, Joe Mandese - Thursday, November 21, 2024
The acquisition has an equity value of $525 million, making it o ...
- OOH Agency Billups Acquires Mediabridge, Boosts UK/EMEA Reach
MAD, Fern Siegel - Monday, November 18, 2024
Mediabridge is the media company's fifth global acquisition since September. ...
- Hoffman Family Increases Stake In Lee Enterprises To 8.4%
Publishers Daily, Ray Schultz - Sunday, November 17, 2024
The upgrade points to a possible takeover of Lee. Hoffmann has al ...
- Bee Newspaper Family Sells Papers To Sample News Group
Publishers Daily, Ray Schultz - Thursday, November 14, 2024
The Bee publications serve communities in Western New York State. ...
- Amplify Takes Majority Stake In Brand Consultancy Problem Child
MAD, Fern Siegel - Wednesday, November 13, 2024
The two agencies will operate as independent businesses, but collaborate on releva ...
- WPP Acquires Full Ownship Of T&Pm
MAD, Steve McClellan - Wednesday, November 13, 2024
With the agreement, T&Pm is placing WPP's AI-powered marketing operating system, W ...
- Publicis Media Acquires Impact Film-Marketing Agency Picture Motion
MediaDailyNews, Joe Mandese - Thursday, November 14, 2024
Co-founder Christie Marchese and CEO Brian Walker join Publicis Media, reporting ...
- MediaSense Acquires R3, Expanding Capabilities, Global Footprint
MAD, Steve McClellan - Tuesday, November 12, 2024
The deal is part of an ambitious expansion plan developed when Apia ...
- IAC Mulls A Spinoff Of Its 85% Stake In Angi
Publishers Daily, Ray Schultz - Monday, November 11, 2024
Dotdash Meredith saw its digital revenue increase by 16% in the thi ...
- Are Mega Media Mergers Ready To Explode... Or Plod Along?
TV Watch, Wayne Friedman - Tuesday, November 12, 2024
What will really change the fortunes of legacy TV media companies th ...
- Dragon Interact Acquires RPM Interactive In Stock Transaction
Publishers Daily, Ray Schultz - Wednesday, October 30, 2024
The combined company will change its name to RPM Interactive. ...
- Oxford Road, Veritone One Merge, Up Value For Advertisers
MAD, Fern Siegel - Tuesday, October 29, 2024
The combined entity provides advanced performance metrics and comprehensive channel coverage ...
- 50,000feet Acquires Long Dash, Enlarges Brand Consultancy Options
MAD, Fern Siegel - Thursday, October 24, 2024
Clients will have access to both 50,000feet's brand strategy capabilities and Lo ...
- Oxford Road And Veritone One Unite to Form Podcast Group
Publishers Daily, Ray Schultz - Tuesday, October 22, 2024
Audio agencies Oxford Road and Veritone One will form a united bra ...
- Haute, Fluid Branding Merge, Create New Agency: Branding Revolution
MAD, Fern Siegel - Thursday, October 17, 2024
The new global entity has a team of 200 and extends rea ...
- 'New York Sun' Owner Bids GBP550 Million For Daily And 'Sunday Telegraph'
Publishers Daily, Ray Schultz - Monday, October 14, 2024
"The Telegraph" and the "Spectator" were split off in an earlier d ...
- Informa Completes $1.5 Billion Acquisition Of Ascential
MAD, Steve McClellan - Thursday, October 10, 2024
Ascential, now delisted, confirmed that the sales process for subsidiary Hudson ...
- Data Dream Deal: Zeta Global To Buy LiveIntent For $250M
Email Insider, Ray Schultz - Wednesday, October 9, 2024
Zeta Global will leverage access to LiveIntent's 2,000+ premium publishers to laun ...
- Tombras Acquires Burns Group To Strengthen CPG Roster
MAD, Fern Siegel - Tuesday, October 8, 2024
The deal ups Tombras' reach with top CPG clients, such as Ric ...
- UK Marketing Group MSQ Acquires NYC Agency SPCSHP
MAD, Steve McClellan - Wednesday, October 2, 2024
MSQ said the transaction more than doubles its presence in the U.S ...
- Lee Enterprises Sells Three Napa Valley Titles To Hoffman Media Group
Publishers Daily, Ray Schultz - Wednesday, October 2, 2024
Dan Evans will serve as editor and publisher of the group. ...
- The DirecTV/Dish Merger Isn't Brain Surgery, But It Does Require Rocket Science
MediaDailyNews, Ed DeNicola - Tuesday, October 1, 2024
I was a young exec at Nielsen back in 2002 when D ...
- Tata Consultancy Services Retains Top Kantar BrandZ Ranking
Mediapsssst, Richard Whitman - Tuesday, October 1, 2024
The would-be buyer of Interpublic Group's digital agency R/GA has been top-rank ...
- DirecTV/Dish: What Can The Company Dish Out Now?
TV Watch, Wayne Friedman - Wednesday, October 2, 2024
"We see this as complementary - this is not an either/or [f ...
- Wrong Move: News Corp.'s REA Backs Off Pricey Rightmove Purchase
Publishing Insider, Ray Schultz - Monday, September 30, 2024
The last offer (and fourth to be rejected) was $8.3 billion. ...
- DirecTV To Acquire Dish, Merger Will 'Incentivize' Programmers
Television News Daily, Wayne Friedman - Monday, September 30, 2024
DirecTV will buy Dish/Sling from its parent Echostar for $1.00 plus t ...
- Omnicom Acquires Content Supply Chain Consultant, Builds On Adobe Relationship
MediaDailyNews, Joe Mandese - Friday, September 27, 2024
At a time when many - if not all - industries ha ...
- DirecTV, Dish Reportedly In 'Advanced' Merger Talks
Television News Daily, Wayne Friedman - Friday, September 27, 2024
If the deal goes through, the new combined company would replace Comca ...