• by Fern Siegel , 4 hours ago

BOL has acquired Brandcave, a product consulting and design agency.

No financial details were released. The acquisition aligns product, creative and marketing together, while making AI an essential part of BOL operations. Cody Miles joins BOL as Chief AI Officer. The Brandcave team becomes BOL’s new product design group.

Thad Kahlow, CEO of BOL, told Agency Daily: “It is clear clients are asking B2B agencies to solve bigger challenges, faster, and often with tighter budgets and higher expectations of business impact. Clients need more value from agency partners — and done at the pace of the AI revolution. 

“Brandcave ultimately unlocks all of this value by accelerating the development of BOL’s Growth Operating System.This fundamentally shifts where our SMEs (small-medium enterprises) spend time to accelerate value.” 

The OS reimagines how human experts and AI agents collaborate, enhancing how agencies can deliver for brands.

“Marketing in the new era requires a radical shift in thinking,” said Kahlow. “That’s what BOL’s acquisition of Brandcave represents. It’s the adoption of agile methodologies to experiment, measure and experiment again.”

Brandcave has worked with VMware, Intel, U.S. Dept. of Defense and Opera.

Cody Miles, Chief AI Officer of BOL, added: “The opportunity, and the challenge, that Brandcave’s talent provides is the ability to run a services company with the agility of a software company. It allows us to think bigger, dream more, and ask ourselves important questions for our clients.”

BOL's account roster includes LTN, Blackburn Wirth, PayPal and Cision.