• by Fern Siegel , 4 hours ago

PetSmart selected BarkleyOKRP as its creative and media agency of record.

The win follows a competitive review. 

BarkleyOKRP's remit is strategy, creative, media, data and analytics. The focus is enhancing brand loyalty and driving greater business. It also consolidates marketing duties in one agency. Comvergence estimates 2026 media spend at $98 million.

“PetSmart has an opportunity to help more people experience the joy that comes from a life with pets,” said Bradley Breuer, SVP of marketing at PetSmart. “BarkleyOKRP understands the emotional bond. We’re excited to work with them to connect our marketing in meaningful ways and continue the momentum of our Anything for Pets promise.”

The company has 1,700+ stores across the U.S., Canada and Puerto Rico.

“PetSmart is an iconic brand with an incredible opportunity to deepen its relationship with pet parents,” said Katy Hornaday, CEO of BarkleyOKRP. “Doing this with the full power of our integrated offering will only magnify the results.” 

The agency is currently developing PetSmart’s new holiday campaign, slated for this fall.

BarkleyOKRP's roster includes Burger King, Metro by T-Mobile, Frontier Airlines and Red Lobster.