- Sorry, Chewy And Peloton: Your COVID Boom May Be Ending
Marketing Daily, Sarah Mahoney - Wednesday, January 20, 2021
Analyst Eric Sheridan says he sees the companies as "emblematic of ...
- Garage Door Company Builds $3,000 Dog Door
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, January 13, 2021
File this under “for the person who has everything” or maybe “gadge ...
- Nutro Refreshes Brand, Celebrates Dogs With Active Lifestyles
Marketing Daily, Tanya Gazdik - Wednesday, January 13, 2021
When at their best, dogs are the perfect example for getting t ...
- Royal Canin Enlists Wayne Brady For Puppy Pre-Show
Marketing Daily, Tanya Gazdik - Tuesday, December 15, 2020
Sports commentator Mary Carillo serves as honorary judge and will crown t ...
- 'Ya Filthy Animal': BarkBox Gets Nostalgic For Holidays
D2C FYI, Sarah Mahoney - Monday, December 7, 2020
'Tis the season to gift pooches: Subscription service BarkBox offers a b ...
- Group Nine Launches Box'ed Ad Opportunity With Virtual 'Dodo' Event
Publishers Daily, Sara Guaglione - Thursday, November 12, 2020
Dodo's third annual Best Dog Day Ever festival is now Group Nine ...
- Pet Adoption Boom Inspires New D2C Dog Food Bezzie
MAD, Steve McClellan - Wednesday, November 11, 2020
Burns Group worked with the client on the positioning, name, brand identi ...
- Chewy Shows How Pets Make Holidays Special, Even Apart
Marketing Daily, Tanya Gazdik - Thursday, November 5, 2020
Creative features millennials, the largest pet-owning demographic, according to Chewy. ...
- Greenies Takes Humorous Approach In Holiday Ad
Marketing Daily, Tanya Gazdik - Wednesday, November 4, 2020
The ad is being supported with digital, social and print through t ...
- Rakuten Rewards Reports Average Order Value Rose To $114 On Amazon Prime Day
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 29, 2020
Merchants working with Rakuten experienced a 43% traffic increase on average a ...
- Arm & Hammer Helps 'Impurrfect' Cats
Marketing Daily, Tanya Gazdik - Thursday, October 29, 2020
The brand created FelineGenerous.com to help increase adoptions and generate product a ...
- 'The Dodo' Invests In Pet Insurer
Publishers Daily, Sara Guaglione - Monday, October 19, 2020
Petplan will be renamed Fetch by the Dodo in May 2021. 'Dod ...
- What Is It About Cars And Dogs?
Drive Time, Tanya Gazdik - Monday, October 19, 2020
At a recent Nissan Rogue driving event, a large dog crate comple ...
- Mars Petcare Offers Halloween Fun
Marketing Daily, Tanya Gazdik - Thursday, October 15, 2020
Temptations worked with the Waltham Petcare Science Institute to enhance the mov ...
- Subaru Brings Back 'National Make A Dog's Day'
Marketing Daily, Tanya Gazdik - Thursday, October 1, 2020
The automaker is renewing its partnership with Nat Geo but not Amazo ...
- Busch Introduces 'Dog Brew' For Your Good Buddy (Must Pooch Be 3 Years Old To Drink It?)
Marketing Daily, P.J. Bednarski - Friday, August 28, 2020
It's a beer-less, hop-less, alcohol-free product that might be an impulse b ...
- Meredith Corp Launches Pet Brand 'Daily Paws,' Mars Petcare Signs As Launch Sponsor
Publishers Daily, Melynda Fuller - Wednesday, August 26, 2020
The brand includes three newsletters, browser notifications and a dedicated hub discussi ...
- Purina Celebrates National Dog Day With Livestream
Marketing Daily, Tanya Gazdik - Tuesday, August 25, 2020
A Purina survey found the majority of puppy owners don't realize bre ...
- Subaru Fills Empty Stadium Seats With Adoptable Dog Cutouts
Marketing Daily, Tanya Gazdik - Saturday, August 22, 2020
The automaker has a long-standing tradition of using pets in its marketi ...
- 'NowThis' Launches Kids News Brand, 'The Dodo' Debuts Digital Pet Wellness Destination
Publishers Daily, Melynda Fuller - Tuesday, August 18, 2020
Cheerios serves as the exclusive sponsor for NowThis Kids, and Petco ...
- Yelp Expands Tools To Help Businesses With Recruiting As COVID-19 Transforms Hiring
Inside Performance, Laurie Sullivan - Tuesday, August 18, 2020
Yelp has expanded its new guided questionnaires, adding 100 business categories a ...
- Royal Canin Partners With PetSmart, Chewy, Banfield For #Cat2Vet
Marketing Daily, Tanya Gazdik - Monday, August 17, 2020
Consumers who purchase Royal Canin cat food from a participating Petsmart wi ...
- Sling TV Ups The Cute With Pets Spot
Out to Launch, Larissa Faw - Wednesday, August 5, 2020
Creative shows 10 different animals with a total disregard for money ...
- FCA Launches First #JeepTopCanine Search
Marketing Daily, Tanya Gazdik - Tuesday, July 21, 2020
Jeep's top dog will be crowned on Aug. 26, National Dog Da ...
- Subaru Highlights ASPCA Partnership, Intros New Tagline
Marketing Daily, Tanya Gazdik - Monday, July 13, 2020
"Subaru is 'More Than a Car Company' and our retailers are mo ...
- Brands, Agencies Work Through Media Planning One Day At A Time
Show Daily, Nina Lentini - Tuesday, June 30, 2020
A lively panel discussion on Day One of MediaPost's TV & Vid ...
- Services Like Instacart Created As A Result Of Pandemic Are Here To Stay
Inside Performance, Laurie Sullivan - Thursday, June 18, 2020
Search data shows curbside pick-up rose 458% since March 11, and ho ...
- Pets Category Ad Spending Spikes In Second Quarter
Marketing Daily, Tanya Gazdik - Wednesday, June 10, 2020
The top five companies collectively have spent over $185 million to promo ...
- PETA Pressures Lamar Advertising
Marketing Daily, Tanya Gazdik - Wednesday, May 27, 2020
PETA bought stock in Lamar in March in order to attend i ...
- Nutro Salutes Exhausted Dogs
Marketing Daily, Tanya Gazdik - Friday, May 15, 2020
BBDO New York had a unique challenge to produce the spot duri ...