- Pets Category Ad Spending Spikes In Second Quarter
Marketing Daily, Tanya Gazdik - Wednesday, June 10, 2020
The top five companies collectively have spent over $185 million to promo ...
- PETA Pressures Lamar Advertising
Marketing Daily, Tanya Gazdik - Wednesday, May 27, 2020
PETA bought stock in Lamar in March in order to attend i ...
- Nutro Salutes Exhausted Dogs
Marketing Daily, Tanya Gazdik - Friday, May 15, 2020
BBDO New York had a unique challenge to produce the spot duri ...
- Pedigree Helps Dogs Get Adopted Via Zoom Meetups
Marketing Daily, Tanya Gazdik - Tuesday, May 12, 2020
To help support virtual adoptions and assist shelters around the country wi ...
- Millennial Pet Owners Shifted Buying Habits Pre-Pandemic
Marketing Daily, Tanya Gazdik - Monday, May 11, 2020
"Retailers should capitalize on industry growth by honing in on their competiti ...
- 'Outdoor Life' Expands Licensing To Pet Nutrition
Publishers Daily, Melynda Fuller - Tuesday, April 28, 2020
The product, dubbed Outdoor Life Tennessee Pork Dog Jerky, is a preservative-fre ...
- Skechers, Royal Canin Support Animal Shelters During Pandemic
Marketing Daily, Tanya Gazdik - Monday, April 20, 2020
Cats in particular are being impacted by the pandemic, per Royal Cani ...
- Puppo's Unique Strategy Spikes Organic Search By 144%
MediaPost Connect, Nina Lentini - Friday, April 10, 2020
"Our target audience is people who care about personalization for their pe ...
- Taboola Partners With Moat, Says Some Brands Increasing Ad Spend
Digital News Daily, Laurie Sullivan - Tuesday, March 31, 2020
The deal makes Moat an independent third-party verification partner for more th ...
- Freshpet Shows Upside Of Quarantine
Marketing Daily, Tanya Gazdik - Sunday, March 29, 2020
"We knew that we needed to shift away from our traditional Freshp ...
- Anheuser-Busch Beer Promotes Dog Fostering, Adoption
Marketing Daily, Tanya Gazdik - Wednesday, March 25, 2020
Midwest Animal Rescue and Services was chosen because many Busch drinkers li ...
- American Kennel Club Launches First Nationwide Campaign
Marketing Daily, Tanya Gazdik - Thursday, March 12, 2020
The organization wants to show it supports dogs acquired not only throu ...
- Puppo's Data-Targeted OOH Campaign has Tails Wagging in NYC
The MediaPost Cases, Nina Lentini - Monday, March 9, 2020
Breaking into an already saturated market that's extremely competitive is challenging enoug ...
- You Always Say 'Good Dog' -- Now Early Times Invites You To Prove It
Marketing Daily, P.J. Bednarski - Monday, March 2, 2020
Ten winners of the second annual "All American Dogs" contest, will ha ...
- Pedigree Connects Truckers To Shelter Dogs
Marketing Daily, Tanya Gazdik - Tuesday, February 18, 2020
The campaign from BBDO New York features documentary-style videos that capture li ...
- Prescriptions, Subscriptions Unleash Growth At Chewy
Marketing Daily, Steve Ellwanger - Wednesday, December 11, 2019
Sales increased 40% in its third fiscal quarter. ...
- Arm & Hammer Supports Cat Shelters
Marketing Daily, Tanya Gazdik - Tuesday, December 10, 2019
Two social videos, "Stories" and "Facts," promote the effort. ...
- Veritas Farms Expands Latest Ad Campaign With Hearst Media
Publishers Daily, Melynda Fuller - Monday, November 25, 2019
The campaign will focus on Veritas Farms' core portfolio, which includes Verit ...
- Former Casper Execs To Launch Jinx, D2C 'Wellness' Dog Food
Marketing Daily, Steve Ellwanger - Wednesday, November 20, 2019
Some physical marketing materials, including direct-mail items, will be scent- and taste-bas ...
- Farmer's Dog Prioritizes Retention Over Acquisition
Show Daily: Videos, Staff Writers - Friday, November 15, 2019
"We stopped growth when we realized we wanted to build a sustainab ...
- Purina Aids Flood-Zone Residents With Floating Chicken Coops
Marketing Daily, Tanya Gazdik - Monday, November 11, 2019
The project showcases "the human side of our brand," Purina Animal Nutrition ...
- Arm & Hammer Doubles Promised Donations To Cat Rescues
Marketing Daily, Tanya Gazdik - Wednesday, October 30, 2019
The brand's next campaign is focused on giving back around the holid ...
- Consumers Spend $74B Annually On Pets
Marketing Daily, Tanya Gazdik - Tuesday, October 29, 2019
Study: Pet owners are the new parents, and young people especially s ...
- 'The Dodo,' Airbnb Team For Animal Tourism
Publishers Daily, Melynda Fuller - Tuesday, October 29, 2019
The partnership is The Dodo's first expansion into travel and deepens i ...
- Consumers Plan To Spend $490 Million On Pet Halloween Costumes
Inside Performance, Laurie Sullivan - Tuesday, October 22, 2019
No surprise here, especially in California, where women bring dogs in ba ...
- Subaru Establishes 'National Make A Dog's Day'
Marketing Daily, Tanya Gazdik - Sunday, October 6, 2019
"We try to portray the Barkley family just like any other famil ...
- Big Bets On Pet Supplies Chase Shifting Consumer Desires
CPG FYI, Steve Ellwanger - Friday, October 4, 2019
If there's one phrase that best summarizes the arc of the p ...
- Honda, Purina Celebrate Dog Holidays With Videos
Marketing Daily, Tanya Gazdik - Monday, September 30, 2019
Honda is celebrating National Dog Week with a video that highlights pet-friend ...
- Purina Features Budweiser Clydesdales In Video Series
Marketing Daily, Tanya Gazdik - Tuesday, September 24, 2019
"This campaign has given us a platform to showcase horses with uniq ...
- 'The Dodo' Partners With Dyson, Target For 'Best Dog Day Ever: Halloween Edition'
Publishers Daily, Melynda Fuller - Thursday, September 19, 2019
Attendees and their dogs can visit the (Trick or) Treat Shoppe, Cani ...