- Halo Pets Plays Up Advantages Of Having Four-Legged 'Kids'
Marketing Daily, Tanya Gazdik - Tuesday, June 7, 2022
Digital "allows us to be flexible with our media spend so ...
- Arm & Hammer Highlights ASPCA Foster Cats
Marketing Daily, Tanya Gazdik - Tuesday, May 31, 2022
"Fostering can be a less familiar part of the adoption journey ...
- Petco, Blue Buffalo Partner To Support Pet Cancer Research
Marketing Daily, Tanya Gazdik - Thursday, May 5, 2022
Blue Buffalo will match all donations to Petco Love this month ...
- BarkBox Gets Down With Dog-Mom Rap
Marketing Daily, Sarah Mahoney - Wednesday, May 4, 2022
TikTok stars celebrate new dog moms and the pooches who "are o ...
- Rising Prices Are Most Likely To Crimp Dining, Entertainment Budgets
Research Intelligencer, - Tuesday, May 3, 2022
Almost half of consumers said they'll cut back on restaurant dining ...
- Chewy Celebrates 'May the Fourth' With Contest
Marketing Daily, Tanya Gazdik - Sunday, May 1, 2022
Various brands have created activations around Star Wars Day, including Starbucks, Le ...
- Can A Mop Be A KItten Substitute?
Marketing Daily, Todd Wasserman - Wednesday, April 27, 2022
A boy jealous of his sister's bond with her kitten tries h ...
- Mars Petcare Aims To Make Workplaces Dog-Friendly
Marketing Daily, Tanya Gazdik - Thursday, March 24, 2022
The dog food brand is launching "Cesar Hire My Dog" to he ...
- Walmart Adds To Pet Products
Around the Net In Brand Marketing, Tanya Gazdik - Monday, March 14, 2022
Walmart is adding to its pet products aisle with brands including Ji ...
- Fans Choose Next Face Of Busch Dog Brew
MAD, Fern Siegel - Tuesday, March 15, 2022
The campaign gives dog lovers a chance help design the latest bre ...
- Petco Launches 'Petconomics' Campaign To Promote Enhanced Vital Care Benefits
MAD, Fern Siegel - Wednesday, March 9, 2022
Vital Care was launched in October 2020. Today, it has nearly 160,0 ...
- Hartz Selects Cutwater As Creative-Media AOR, New Pet-Food Campaign To Debut This Summer
MAD, Fern Siegel - Friday, March 4, 2022
Cutwater founder-CCO Chuck McBride said Hartz's "ongoing mission is a huge dr ...
- Pet-Focused Media Brand Experiences Major Growth During Pandemic
Publishers Daily, Tony Silber - Tuesday, February 22, 2022
Petsradar is now in the top 50 brands in U.S. lifestyle/pets categor ...
- Kia Preps More 'Robo Dog' Spots, Introduces NFTs
Marketing Daily, Tanya Gazdik - Friday, February 18, 2022
"We're going to release a couple new storylines to tell you wh ...
- Dogs In Cyberspace?: Get Joy Wants To Keep It Real...Virtually
Brand Insider, Steve Smith - Friday, February 11, 2022
The founder of fresh and healthy dog food brand Get Joy com ...
- Move Over, Walter, There's An Actual Chevy Owner With A Clever Cat
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, February 6, 2022
A Chevrolet Silverado owner with a clever cat of her own h ...
- Chewy Knows You Know What Your Pet Is Thinking
Marketing Daily, Sarah Mahoney - Wednesday, February 2, 2022
Themed "Chatty Pets," Chewy's new campaign features a cat, some dogs a ...
- Lowe's To Open In-Store Petco Locations
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, February 1, 2022
Lowe's and Petco are partnering on a pilot program to open Pet ...
- BarkBox Incites Next-Level Squirrel Warfare
D2C Insider, Sarah Mahoney - Monday, January 24, 2022
In the run-up to National Squirrel Appreciation Day (Jan. 21), BarkBox offer ...
- Uber CEO Apologizes To Dog Owners, Pledges 50K To #BettyWhiteChallenge
Marketing Daily, Tanya Gazdik - Monday, January 17, 2022
The video has been viewed nearly 36,000 times on Twitter since ...
- Clif Bar Incubates Plant-Based Dog Treats For 2022 Launch
CPG Insider, Steve Ellwanger - Thursday, December 23, 2021
The company is being very circumspect about where its pet snacks wi ...
- Mars Petcare Partners With Hilton, Launches Airport Certification
Marketing Daily, Tanya Gazdik - Sunday, December 12, 2021
The pet care company's "Better Cities For Pets" program aims to he ...
- With Trupanion, Chewy Moves Into Pet Insurance
Marketing Daily, Sarah Mahoney - Wednesday, December 8, 2021
Observers, noting that very few of America's pet owners currently have insuranc ...
- Mars Petcare's Cesar Brand Partners With Walmart
Marketing Daily, Tanya Gazdik - Wednesday, December 8, 2021
The increased humanization of pets is driving innovation, says Walmart's Melody Rich ...
- Mini Sponsors Best Friends Animal Society Pet Adoptions
Marketing Daily, Tanya Gazdik - Tuesday, December 7, 2021
While adoptions were up the first year of the COVID-19 pandemic, t ...
- Arm & Hammer Offers Contest To Recognize 'Unsung Heroes'
Marketing Daily, Tanya Gazdik - Sunday, October 31, 2021
The hashtag #NationalCatDay has trended worldwide on Twitter for the last sever ...
- Amid Headwinds, General Mills Leverages 'Connected Commerce'
CPG Insider, Steve Ellwanger - Friday, October 1, 2021
The brand defines "connected commerce" as a way to "build brands acro ...
- Subaru Renews Commitment To Shelter Pets
Marketing Daily, Tanya Gazdik - Thursday, September 30, 2021
Subaru has provided more than $30 million to support the health, rescu ...
- New Twitter Campaign Says 3,147 Animal Emojis Serve Key Purpose
Marketing Daily - Top of the News, Sarah Mahoney - Monday, September 27, 2021
Using the hashtag #AnimalsDoWhat, the National Council of SPCAs encourages people ...
- PetSmart Launches Online Pharmacy
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, September 23, 2021
PetSmart is launching an online pharmacy for pet medications via its websi ...