- Why Camp Bow Wow's VP Is Like A Dog With Two Tails
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, September 13, 2023
"Being able to connect your projects, your ideas, your impact to actu ...
- At Chewy, Changing Marketing Mix Boosts Sales 14%
Marketing Daily, Sarah Mahoney - Thursday, August 31, 2023
The pet-care retailer topped expectations amid marketing shifts and new channels. B ...
- Rover Focuses On Human Reassurance In Pet Spots
MAD, Fern Siegel - Monday, August 28, 2023
The brand's new work from Little Hands of Stone targets those w ...
- British Movie Theaters Invite Canine Companions
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, August 27, 2023
Curzon Cinemas, a chain with 16 locations in Britain, is allowing do ...
- For National Dog Day, Bark Expands Tattoo Contest
Marketing Daily, Sarah Mahoney - Friday, August 25, 2023
The D2C brand wants fans to be able to keep their d ...
- Online Prices Fell 1.6% Overall In July, But Apparel Rose: Adobe
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 8, 2023
The Adobe Digital Price Index found that online prices decreased year-on-year f ...
- Pet Owners Still Look To Traditional Ad Channels
Marketing Daily, Tanya Gazdik - Friday, August 4, 2023
Pet parents more likely to use traditional advertising for information are ag ...
- Hill's Pet Nutrition Supports 'Clear The Shelters' Effort
Marketing Daily, Tanya Gazdik - Wednesday, August 2, 2023
Goal is "a movement that inspires compassion and responsible pet ownership," sa ...
- Man Bots Dog, Cats Too
MediaDailyNews, Joe Mandese - Wednesday, August 2, 2023
The Ad Council this week breaks a national PSA campaign for anim ...
- Band Together: Meow Mix Taps JC Chasez For 'Tabby 5'
MAD, Fern Siegel - Wednesday, July 26, 2023
While the original work debuted in 1974, the spot's jingle as be ...
- Lowe's Lets the Dogs In With Petco Partnership
Marketing Daily, Sarah Mahoney - Friday, July 21, 2023
Lowe's is rolling its partnership with Petco into 300 rural locations, putti ...
- The Future Of Live Shopping: A Conversation With Sune's Brian Beitler
Digital News Daily, Colin Kirkland - Thursday, July 20, 2023
Sune Founder Brian Beitler talks about taking window shopping to mobile, li ...
- Sheba Supports Coral Reef Preservation
Marketing Daily, Tanya Gazdik - Wednesday, July 19, 2023
The program features a partnership with Hawaii-native actress and singer Auli'i Cravalh ...
- Purina Pro Plan Teams With Athletes To Promote Dog Food
MAD, Fern Siegel - Tuesday, June 27, 2023
The pet nutrition company aligned with Team Whistle to take a mo ...
- Freshpet Says It's Found A Better Way To Use TikTok
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, June 22, 2023
With a three-part campaign using original sounds, the petfood brand is ...
- For Petco, Snoop Dogg Resurrects OG Doberman
Marketing Daily, Sarah Mahoney - Wednesday, June 14, 2023
In new ads, tha Doggfather stars as the human version of ...
- BarkBox Boosts Conversions With Email Tests
Around the Net in Email, Ray Schultz - Tuesday, June 6, 2023
Subscription retailer BarkBox has tested two email marketing campaigns for its Durab ...
- Heel: Dog Treats Remind Pets Of 'Best Friend'
MAD, Fern Siegel - Friday, May 26, 2023
As younger demographics become dog owners, the agency relied on a wac ...
- PetSmart Wants Your Pup-Pleasing Travel Plans
Marketing Daily, Sarah Mahoney - Thursday, May 25, 2023
To promote a new line of outdoor gear, the company is urgi ...
- How Bark Is Building A Partnership Playbook
Marketing Daily, Sarah Mahoney - Friday, May 12, 2023
Bark has already made friends with man's best friend. Partnering with bran ...
- Amazon Anywhere To Launch As Immersive Shopping Experience
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 9, 2023
The service brings Amazon's online marketplace to video games and mobile app ...
- Private Jet Charter Caters To Pet Owners
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, May 7, 2023
Pet owners, especially those who don't want to put their snub-nosed ...
- Instacart Signs Sprouts Farmers Market To Its Ad Platform, Retail Media Grows 30% YoY
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 3, 2023
Instacart is building out its retail network initially by adding retailers ...
- Doggy Taste Tests: PetPlate's Revamped Food Passes Tough Criteria
Marketing Daily, Steve Ellwanger - Monday, May 1, 2023
"Palatability testing" with dogs across a variety of breeds, ages and gende ...
- Sheba Targets Allergic Kitten Owners
Marketing Daily, Tanya Gazdik - Sunday, April 30, 2023
Ads will appear across 100 OOH screens near NYC pharmacies speaking ...
- Amazon Enlists Dolly Parton For Annual Pet Day
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, April 25, 2023
Amazon is turning its Amazon Pet Day into a two-day digital promoti ...
- Woof, Gulp: Tito's Vodka Crafts 'Walktail' Merch For Dog Walkers
Marketing Daily, Steve Ellwanger - Monday, April 24, 2023
Tito's is donating 100% of its proceeds from sales of a drink-hold ...
- There's A Silver Lining In Pacvue's Ad Spend/Performance Report
Search & Performance Insider, Laurie Sullivan - Tuesday, April 25, 2023
Ad spend slowed on retail media sites in Q1 2023 vs. t ...
- Freshpet: Dog Owners Should Share Fridge With The Pooch
Marketing Daily, Steve Ellwanger - Thursday, April 20, 2023
Not everybody agrees dog food should be next to people food. "It ...
- Chewy Salutes Those 'Favorite Child' Pets
Retail Insider, Sarah Mahoney - Wednesday, April 19, 2023
This ecommerce company knows dogs and cats really are people. Its C ...