• by Fern Siegel , 2 hours ago

Gut Miami has gone to the dogs. 

Specifically, the agency created the “For Working Dogs Only" campaign for Vital Farms to reward canine companions. Those who work hard on farms or those pampered at home. The spot highlights the Cheesy Over Easy Dog Treats made with five quality ingredients.

"Pairing Heather McMahan’s humor with a high-quality treat recipe made with ingredients that include Vital Farms Eggs lets us connect farm life and everyday life in a playful, relatable and unexpected way," said Justin Enderstein, executive creative director, Gut Miami.

McMahan French bulldogs, Rigatoni and Macaroni, are part of the promotion. They are contrasted with the working dogs on Vital Farms. She claims her dogs work hard too — as couch warmers and singers who howl for treats. 

The spot can be viewed on @VitalFarms and @HeatherKMcMahan Instagram pages and on Vital Farms’ site.

Dentsu X handled media buying and planning.

McMahan said: “Helping release these specialty dog treats with my favorite furry babies was a no-brainer, they love them! They were so excited to enter the workforce with Vital Farms, and honestly, it was time these pups started pulling their weight.”

Consumers can enter for a chance to win a bag of treats through September 12 by visiting here.

Gut Miami has also done creative work for Stella Artois, Progressive and DoorDash.