• by Fern Siegel , April 15, 2025

Fans of pet antics and/or cat lovers will appreciate the latest ad for Dreamies.

Part of the Mars brand line, Dreamies cat treats just launched a new global campaign: “Cats Will Do Anything.”

The creative, by adam&eveDDB, takes that idea literally.

In “Hang Tight,” a 20-second spot directed by Aircastle, cats dive onto a Dreamies truck to secure the treats. The soundtrackis by King Salami’s ‘Titch.’ For the “Ad Attack” out-of-home work, cats hang from several Dreamie billboards in London.

The campaign is launching across various European markets, including the UK, Poland, Spain, France, Italy and Germany, before rolling out globally later in the year.

The work spans TV, online video, out-of-home and social, created by adam&eveDDB, in collaboration with Essence Mediacom, The&Partnership, Automated Creative and Mars United Commerce. 

Ben Stilitz and Colin Booth, agency creative directors, said: “As any cat owner can attest, cats will do anything to get their paws on Dreamies treats. Our new spot dramatizes this simple truth in ludicrously epic and action-packed style.”

Based in London, Berlin, New York, and San Francisco, adam&eveDDB’s client work includes Amazon, CALM, Columbia Sportswear, Eurostar, MARS, PlayStation, Puma and Volkswagen.