Delta Airlines has launched a global media review, the company has
confirmed.
The firm’s estimated spending on measured media last year was $150 million, according to agency research firm COMvergence.
The incumbent is
Omnicom’s PHD. It won the U.S. portion of the business in 2016 and then won additional regions over the next few years.
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Beyond confirming that it has begun the review, Delta declined
further comment.
PHD is expected to participate in the review.