• by Fern Siegel , Yesterday

The Macallan, a prestigious Speyside Scotch whisky, has teamed with Emmy-nominated actor James Marsden ("Paradise," “Jury Duty,” “Avengers: Doomsday”) and his son Jack for its newest campaign: “Drink of a Generation.” 

The creative spotlights the brand’s iconic Sherry Oak 25 and 30 Years Old expressions, exploring the the theme of enduring legacy.

Some 25 years ago, James Marsden toasted his breakout Hollywood role with his first bottle of The Macallan. “I’m a much bigger fan of the slow burn than any overnight success,” he shares in the ad. Now, his son Jack is 25 and charting his own path. 

Together, they bring the social-first “Generation” campaign to life. M Booth produced the creative.

“Partnering with James and Jack Marsden brings a real-life authenticity to this project. The campaign targets the next generation of luxury consumers, the 25-34 demographic who consume digital content deeply. This audience defines luxury through shared experiences and authentic craftsmanship and quality,” Valerie Marks, marketing director, The Macallan USA & Canada, told Agency Daily.

The quality and color of Macallan whisky are dependent on the oak casks it matures in — sourced, crafted, toasted and seasoned under the supervision of The Macallan Master of Wood. So is the essence of its spirit, distilled from water, yeast and barley. The Macallan distillery was founded in 1824 and is now owned by Edrington.

In the film “Skyfall,” James Bond drinks The Macallan Fine & Rare 1962 as an homage to its 50th anniversary.