• by Fern Siegel , 82 minutes ago

Audible new campaign — "Stories That Speak To You" — positions the brand as a unique entertainment experience.

Creative was handled in-house. The global creative agency is Special US, with WPP responsible for media.

"Stories" includes TV, OOH, DOOH, social/digital, audio and activations across the U.S., Canada, U.K., Spain, France, Italy, Germany and Australia. Mexico and Brazil kick off August 17. A Japan launch is scheduled for later this year, while India is planned for 2027.

Two spots are part of the creative package. In the first, a jogger gets so involved in an audiobook that he accidentally runs a marathon. The second follows a new father who decides to lead a healthier lifestyle after listening to an audiobook. The ads were directed by Megaforce.

The campaign strategy also includes a takeover of London's King's Cross Station, Melbourne's Spencer Street tram station and São Paulo retail destinations.

Rance Randle, Audible's global head of creative, told Agency Daily: "At its core, this campaign is about demonstrating the value of listening on Audible — both to those who haven't experienced it and to people who already love it. Our goal was to bring to life the feeling of being captivated by storytelling that genuinely enriches everyday life. It's designed to resonate globally, speaking to a universal desire for time that feels well spent."

Recent audio editions of Audible include "Harry Potter" and the forthcoming multi-language adaptation of "Dracula." In addition, the company is offering immersion reading and AI-powered search.

Amazon owns Audible, the most dominant audiobook store.

Audible's global membership grew by nearly 800% from 2015–2025. It is projected to more than double again within three years, per the company.

Audiobook industry sales revenue grew 9% in 2025, hitting $2.43 billion, according to the Audio Publishers Association's annual sales survey.