- Adelphic Adds Audio To Programmatic Inventory
Digital News Daily, Alex Weprin - Tuesday, February 12, 2019
Spotify, TuneIn, TargetSpot and SoundCloud's international inventory are now available to buy ...
- PodcastOne Taps Peter Morris As CEO
Digital News Daily, Alex Weprin - Friday, February 8, 2019
Morris succeeds PodcastOne executive chairman Norm Pattiz, who had been serving as ...
- Podcast Platform Himalaya Media Launches With $100M Funding Round
Digital News Daily, Alex Weprin - Thursday, February 7, 2019
The ad-sponsored company has a deal with the Dallas Mavericks to be ...
- Gen Z And Millennials Are Driving A Podcast Revolution
London Blog, Sean Hargrave - Friday, February 8, 2019
Half of all podcast listening is done by under 35s. Spotify's interests ...
- Spotify Expands Podcasts, Buys Gimlet Media, Anchor
Digital News Daily, Alex Weprin - Wednesday, February 6, 2019
The acquisitions mark a major expansion of Spotify's podcasting business, bolstering both ...
- Substack Debuts Audio Service For Email Newsletter Publishers
Email Marketing Daily, Ray Schultz - Thursday, February 7, 2019
The company says email is the perfect distribution channel for subscription podca ...
- Mindshare's 'Dystopia' Series Returns For Season Two
MAD, Larissa Faw - Monday, February 4, 2019
Topics tackled in the upcoming series include digital privacy, virtual reality, and ...
- Audiobooks Give Rise To Major Revenues, Celebrity Narrators
Publishers Daily, Fern Siegel - Tuesday, February 5, 2019
Total audiobook sales in 2017 hit an estimated $2.5 billion in the ...
- Spotify Plans Enhanced Targeting For Advertisers
Digital News Daily, Alex Weprin - Tuesday, January 29, 2019
Spotify says it will work with a handful of select advertisers to ...
- OKD Marketing Acquires MJM Media
MAD, Larissa Faw - Monday, January 28, 2019
Established in 1982, the 11-person MJM specializes in audio and production servi ...
- MullenLowe Group Wins Sennheiser Global Account
Around the Net In MAD London, Sean Hargrave - Friday, January 25, 2019
MullenLowe Group has won Sennheiser's integrated, global ad account. Campaign reveals that ...
- Anchor: Podcasts With Ads Doubled Following Sponsorships Launch
Digital News Daily, Alex Weprin - Wednesday, January 16, 2019
Anchor's data says the total number of podcasts with ads were up ...
- Spotify's Podcasts Key To Future Strategy, Listenership
Digital News Daily, Alex Weprin - Monday, January 14, 2019
The streaming music service Spotify continues to make podcasts a major focus ...
- Spotify Opens Sponsorships On 'Discover Weekly' Playlist
Digital News Daily, Alex Weprin - Tuesday, January 8, 2019
According to the sell sheet seen by marketers, sponsoring playlists gives the ...
- Top Smart Speaker Use Similar To Not-So-Smart Ones: Listening To Audio
Research Intelligencer, Joe Mandese - Thursday, January 3, 2019
The earliest adopters of smart speaker technology use it essentially as an ...
- Rocker Neil Young Launches Streaming Music Service
Digital News Daily, Alex Weprin - Monday, December 24, 2018
The streaming service, called The Neil Young archives (NYA), will have a ...
- IAB Tech Lab Releases Podcast Measurement Compliance Program
Digital News Daily, Alex Weprin - Tuesday, December 18, 2018
The first two companies to be certified under the program are National ...
- NPR Releases Open Source Podcast Analytics Tech
Digital News Daily, Alex Weprin - Wednesday, December 12, 2018
RAD is an open source "method for sharing listening metrics from podcast ...
- LG Partners With Audioburst On AI Car Infotainment Innovation
Marketing Daily, P.J. Bednarski - Wednesday, December 5, 2018
Right now the Audioburst Deep Analysis API and its application by LG ...
- Listen Up: There's a Reason Digital Audio Is Having a Moment
Marketing Insider, Anna Bager - Monday, December 3, 2018
Digital audio provides a powerful platform for engaging audiences with storytelling in ...
- How Liberty Media Learned To Love Pandora
Digital News Daily, Alex Weprin - Friday, November 23, 2018
After its 2017 investment, Pandora brought on former Sling TV president Roger ...
- IHeartMedia Buys Programmatic Audio Platform Jelli, Enhances Media Buying
Digital News Daily, Alex Weprin - Tuesday, November 20, 2018
Jelli's platform allows for programmatic buying and selling of broadcast radio. IHeartMedia ...
- Pandora's AdsWizz Integrates With Google Display, Video 360
Digital News Daily, Laurie Sullivan - Tuesday, November 20, 2018
AdsWizz said Tuesday that its ad marketplace AdWave now integrates with Google ...
- Pandora Launches Podcast Genome Project, Uses Tech To Drive Recommendations
Digital News Daily, Alex Weprin - Wednesday, November 14, 2018
Pandora says it has developed more than 1,500 attributes to apply to ...
- IAB: Mobile Search Rose 37% To $13.5B In First Half Of 2018
Search Insider, Laurie Sullivan - Tuesday, November 13, 2018
Rising mobile ecommerce and search drove a record $49.5 billion in digital ...
- Oath Now Offers Programmatic Audio
Around the Net In MAD London, Sean Hargrave - Monday, November 12, 2018
Oath's advertising suite has been upgraded to allow advertisers to place audio ...
- Oath Debuts Programmatic Audio Ads, Metrics
Data & Programmatic Insider, Laurie Sullivan - Monday, November 12, 2018
Oath on Monday announced the ability to buy and manage digital audio ...
- Oath Adding Programmatic Audio Inventory To Its DSP
Digital News Daily, Alex Weprin - Monday, November 12, 2018
SoundCloud and TargetSpot will be the inventory sources for the programmatic audio ...
- Can You Hear Me Now? Why Audio -- Not Voice -- Is Already The Next New Thing
RTBlog, Joe Mandese - Monday, November 12, 2018
In the battle of media format dominance, video still commands much of ...
- Pandora Launches Holiday Travel-Centric Brand Campaign
Digital News Daily, Alex Weprin - Thursday, November 8, 2018
The company is rolling out its campaign, called "Sound On," in high-traffic ...