- Network TV's Double Whammy: Flat Pricing, Declining Supply
Planning & Buying Insider, Joe Mandese - Monday, September 18, 2023
While ad demand is beginning to rebound again, the growth is almo ...
- Can Radio Time Be Bought With Real-Time Bidding? iHeartMedia is Working On It
Planning & Buying Insider, Ray Schultz - Sunday, September 17, 2023
iHeartMedia hopes to offer real-time bidding for its 860+ radio stations ...
- Local Ad Spending Forecast To Expand 4.4% To $157B In 2024
MediaDailyNews, Laurie Sullivan - Thursday, September 14, 2023
U.S. local advertising is forecast to grow 4.4% to $157.1 billion ...
- The Trade Desk, ZoomInfo Enable Programmatic B2B Buys
Planning & Buying Insider, Ray Schultz - Tuesday, September 12, 2023
The new capability "really can change the way B2B marketers plan a ...
- Spotify Opens Platform To Cannabis Ads
MediaDailyNews, Colin Kirkland - Thursday, September 7, 2023
Cresco Labs, which operates Sunnyside dispensaries, says it's the first cannabis compa ...
- Spotify Revamps Ad Payments For White-Noise Podcasters
MAD, Fern Siegel - Tuesday, September 5, 2023
The decision is part of an effort to up overall profits. Ambie ...
- Meta May Target Live-Streamers With Next-Gen Ray-Ban Smart Glasses
MediaDailyNews, Colin Kirkland - Friday, August 25, 2023
The next-generation Stories glasses will allow users to live-stream to Facebook a ...
- Milano Leads Digital Sales, Programmatic Audio For Katz
MAD, Fern Siegel - Thursday, August 24, 2023
Milano, who began his career as a market research specialist at Kat ...
- Sony To Acquire High-End Gaming Headphone Company Audeze
MediaDailyNews, Colin Kirkland - Thursday, August 24, 2023
Sony Interactive Entertainment, the company behind PlayStation, has announced plans to acqui ...
- Semrush Launches Podcast Hosting App With SEO Tools
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 23, 2023
The feature - designed and developed with podcast hosting service Disctopia ...
- Spotify Almost Did Away With White Noise Podcasts For $38M Profit Increase
Digital News Daily, Colin Kirkland - Friday, August 18, 2023
Spotify could increase its gross annual profit by $38 million by riddi ...
- Instreamatic Intros Contextual CTV Ads Platform For Audio
Digital News Daily, Karlene Lukovitz - Friday, August 11, 2023
Audio from a single ad can be used to create unlimited, contextual ...
- Walmart Testing In-Store Ads, Demos
MAD, Fern Siegel - Tuesday, August 8, 2023
Brands interested in purchasing this ad space will be able to choo ...
- Brands Grapple With Media-Mix Strategies As 2023 Ticks On
Search & Performance Insider, Laurie Sullivan - Wednesday, August 9, 2023
Scott Simonelli, CEO of audio research and analytics platform Veritonic, believes th ...
- Google, Universal Music Reportedly In Talks To Negotiate AI Voice Deal
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 8, 2023
An artist's voice is often the most valuable part of their livelihoo ...
- Meta AI Music Generator Lets Users Create Content With Generative Text Prompts
Digital News Daily, Colin Kirkland - Wednesday, August 2, 2023
Meta's new AI code AudioCraft combines three separate AI sound-creation models, whi ...
- Dentsu: 'Radio Shines,' Outperforms Attention Paid To Video Ads
MediaDailyNews, Joe Mandese - Tuesday, August 1, 2023
"Radio shined as the most efficient of the audio formats studied, provi ...
- One Sound Doesn't Fit All Campaign Explores Audio
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 24, 2023
Many have heard the phrase "one size doesn't fit all." And whi ...
- TransUnion, Magnite Marketplace Now Omnichannel
Digital News Daily, Karlene Lukovitz - Wednesday, July 12, 2023
The marketplace has expanded beyond CTV, to reach audiences across streaming vide ...
- Acura Collaborates With Danish Luxury Audio Brand
Marketing Daily, Tanya Gazdik - Tuesday, July 11, 2023
The Bang & Olufsen premium audio system in the new Acura Z ...
- YouTube Launches Gen Z Music Lineup Tool With Surprising Twist
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 7, 2023
Google launched the Gen Z Music lineup tool this week aimed ...
- Podcast Audiences Think AI Will Improve The Experience
Publishers Daily, Ray Schultz - Wednesday, June 28, 2023
They believe AI will influence every aspect of their listening, including advertisin ...
- Sonic Branding From WPP Company Comes With Performance Benefits
Data & Programmatic Insider, Laurie Sullivan - Monday, June 26, 2023
Sonic branding firm amp demonstrated a tool at Cannes that uses ...
- Audacy Radio, Podcast Features Will Now Be Available Through TuneIn
Publishers Daily, Ray Schultz - Thursday, June 22, 2023
Audio content will be extended to home, car and portable devices, t ...
- New AI-Based Tool Would Help Advertisers Place Personalized Ads In Audio Content
Publishers Daily, Ray Schultz - Sunday, June 18, 2023
The new solution selects relevant data triggers for tailored ad experiences. ...
- Meta Releases Demo of Its New Open-Source AI Music Generator
Digital News Daily, Colin Kirkland - Monday, June 12, 2023
"MusicGen" is a open-source text-to-audio generative AI tool that can turn " ...
- Horizon Next Ramps Up Podcast Investment, Formalizes New Center To Focus On It
MediaDailyNews, Joe Mandese - Friday, June 9, 2023
The new audio practice is led by dedicated audio media specialists Laur ...
- Triton, Basis Deepen Integration To Support Ads Across Digital, Broadcast Radio Segments
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 7, 2023
The expanded partnership enables advertisers to purchase all forms of audio a ...
- Spotify Cuts 200 Jobs In Its Podcast Unit
Digital News Daily, Colin Kirkland - Monday, June 5, 2023
The job cuts, which amount to around 2% of Spotify's workforce, a ...
- Lillian Xu Hired As Executive Director OF Audio Business At Vox Media
Publishers Daily, Ray Schultz - Monday, June 5, 2023
Xu joins Vox Media from New York Public Radio. ...