- Targetspot To Integrate Tru Optik ID Resolution Tech For Streaming Audio
Digital News Daily, Karlene Lukovitz - Thursday, January 21, 2021
The integration will allow buyers and sellers to identify and segment audienc ...
- Media Channel And Market Predictions For A Hopeful 2021
MediaDailyNews, Sascha Lock, Guy Rancourt - Wednesday, January 6, 2021
Here are our top-line predictions for video, digital and out-of-home media ...
- IAB 2021: Media Buyers Focus On Performance, View Data Privacy, Ad Tracking As Top Challenges
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 16, 2020
Cause-related and mission-based advertising rose late in Q1 and in Q2 202 ...
- AI Synthesizes Content For Entertainment Into Multiple Languages -- Advertising, Live Sports To Come
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 16, 2020
Deepdub will announce the launch Wednesday of a platform aimed at revolutionizi ...
- Black Friday Redefined In Google, Wyclef Jean Campaign
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 23, 2020
Black Friday took on new meaning Monday with the Grammy-winning artist Wycl ...
- Amazon Ads Create Halo Effect On Other Channels: Report
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 6, 2020
Omnichannel strategies have become crucial, according to Analytic Partners data. Amazon Advertisi ...
- Nielsen 'Adjusts' Radio Ratings For Bluetooth Headphones, One-Time Fix Boosts Estimates About 4%
MediaDailyNews, Joe Mandese - Tuesday, October 27, 2020
The good news for the radio industry is that Nielsen just report ...
- SiriusXM Gains 169,000 Subs In Q3; Net Income Up 11%, Despite Ad Decline
Digital News Daily, Karlene Lukovitz - Monday, October 26, 2020
The audio service's ad revenue declined 23.5%, but subscriber revenue rose 26. ...
- Foursquare Develops Whispering Apple AirPod App With Far-Reaching Impacts For Ad Industry
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 21, 2020
The virtual assistant, which whispers local recommendations and other snippets into t ...
- Spark Foundry Hearts Media Training 'Academy' Developed With Sales-Side Partner
MediaDailyNews, Joe Mandese - Friday, September 25, 2020
In an unusual collaboration, Publicis Media's Spark Foundry has turned to ...
- Census, Radio Take Center Stage At ARF Audience Science Conference
MediaDailyNews, Tony Jarvis - Tuesday, September 22, 2020
Day 1 of the ARF's virtual AudienceXScience Conference underscored and polished sever ...
- Did Rise In Programmatic Lead Google CEO To Pledge $10 Billion To India's Digital Future?
Inside Performance, Laurie Sullivan - Wednesday, September 9, 2020
MediaRadar projects first-half 2020 programmatic advertising growth of 36% despite a slu ...
- Former OMD WW CEO de Nardis Joins Voxnest Board
People on the Move, Steve McClellan - Tuesday, September 8, 2020
Audio technology company Voxnest has appointed Mainardo de Nardis, former CEO ...
- Pandemic Pushes Podcast Advertising, Messages Consumers Want To Hear
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 19, 2020
Purchasing and consumption habits have changed. As communicating with consumers during ...
- Apple Renames Beats 1, Starts 2 New Streaming Stations
Marketing Daily, P.J. Bednarski - Tuesday, August 18, 2020
The two additional radio stations are Apple Music Hits and Apple Mus ...
- Audio Content Remains Strong Among Remote Workers As Local News, Radio, Podcasts, Music Thrive: Nielsen
MediaDailyNews, Wayne Friedman - Tuesday, August 18, 2020
Nielsen says 23% of remote workers listen every day to "spoken wor ...
- Shondaland Audio, iHeartMedia, Announce New Podcast Slate, GroupM Is Exclusive Sponsor
Publishers Daily, Melynda Fuller - Wednesday, August 12, 2020
The alliance is set to launch three original podcasts this month, wi ...
- Google Email Tells Users It Is Opting Them Out Of Audio Storage
Around the Net in Email, Ray Schultz - Monday, August 10, 2020
Google has sent an email alert to users, saying that is opti ...
- Google Helps Advertisers Create, Buy Ads On Pandora, Spotify, Other Platforms
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 6, 2020
Google has been building support for audio advertising and on Thursday announc ...
- Starved For Inspiration? GoDaddy Launches Podcast Series With A Positive Vibe
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 28, 2020
The podcast series features people talking about what it takes to ...
- The New York Times Acquires Serial Productions, Forms Alliance With 'This American Life'
Publishers Daily, Melynda Fuller - Thursday, July 23, 2020
As part of The New York Times Company, Serial Productions will contin ...
- All 'Washington Post' Articles Now Available With Audio
Publishers Daily, Sara Guaglione - Tuesday, July 14, 2020
The app update is available for download at the App Store, Goog ...
- Scripps Sells Podcasting Business To SiriusXM For $325 Million
Publishers Daily, Sara Guaglione - Monday, July 13, 2020
Scripps says that figure is a "return of more than double Scripp ...
- IAB: Podcast Ad Revenue Rises 14.7% As Growth Slows, But Still Impacts Direct Response
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 13, 2020
Direct-response advertising made up 54% of podcast advertising in 2019 -- ...
- Google Prepares To Enforce Tracking Policy In August
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 10, 2020
Google will begin enforcing a policy prohibiting the promotion of products ...
- Looking To Reach Commuters? Foursquare Data Shows It's Time
Inside Performance, Laurie Sullivan - Thursday, July 9, 2020
Although public transportation remains down from last year's highs, in certain geograph ...
- Advertising Professionals Rethink Return-To-Office Schedules
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 7, 2020
There are varying opinions on when ad professionals would like to ful ...
- Spotify Debuts Subscription Service For Couples Who Live Together
Digital News Daily, Gavin O'Malley - Wednesday, July 1, 2020
For $12.99 a month, the service will let couples share a sing ...
- What Brands Can Expect As Stay-At-Home Orders End
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 19, 2020
A recent report shows how technology and media habits have changed duri ...
- Spotify Adds Video To Its Self-Serve Ad Platform
Digital News Daily, Karlene Lukovitz - Wednesday, June 17, 2020
Video is now available in the company's Ad Studio platform in t ...