- Tech Lab Updates Podcast Ad Measurement, Grapples With File Downloads
MediaDailyNews, Laurie Sullivan - Thursday, February 22, 2024
The updates are intended to address the challenges in measuring podcast aud ...
- Audio Attention Data Shows How Humans React In Real-Time
MediaDailyNews, Laurie Sullivan - Tuesday, February 20, 2024
Attention quality scored the highest for audio ads with the highest voiceov ...
- Edward Jones Asks 'What Does It Mean To Be Rich'?
MediaDailyNews, Laurie Sullivan - Friday, February 16, 2024
When someone uses the word "rich," it may mean they feel ri ...
- Spotify Prioritizes Native Podcast Creation, Sunsets Beloved Podcasting Tools
MediaDailyNews, Colin Kirkland - Monday, February 12, 2024
The partnership with video and podcast recording platform Riverside will allow podcaste ...
- Streaming Audio Feature Adds 100K Locations To Hyper-Personalize Ads
MediaDailyNews, Laurie Sullivan - Wednesday, February 7, 2024
Digital audio ad-tech firm A Million Ads will launch a feature ...
- Dr. Laura Forms A Throuple, Business-Wise
MediaDailyNews, Joe Mandese - Tuesday, January 30, 2024
Long-time audio advertising representative Crossover Media Group is her new partner. ...
- Performance-Focused NP Digital Makes Innovative Move, Acquires Creative Agency
MediaDailyNews, Laurie Sullivan - Thursday, January 25, 2024
Performance marketing agency NP Digital next week will formally announce the acquisiti ...
- Inside Podcast Advertising: A Conversation With Ad Results Media's Gretchen Smith
MediaDailyNews, Colin Kirkland - Wednesday, January 24, 2024
Gretchen Smith, VP media for Ad Results Media, coaches clients on h ...
- TikTok Tests Generative-AI Song Creation Tool
MediaDailyNews, Colin Kirkland - Thursday, January 18, 2024
TikTok is testing a generative AI tool that allows users to crea ...
- Ad Execs: CTV Budgets Growing, Coming From Linear, Digital, Social
Television News Daily, Wayne Friedman - Monday, January 15, 2024
CTV will see weak "performance" metrics, especially when it comes to i ...
- Google, Bing Under Fire For Serving AI Deepfake Porn In Some Search Results
MediaDailyNews, Laurie Sullivan - Friday, January 12, 2024
Bing, Google, and DuckDuckGo search engines are under fire for serving nonconsensu ...
- Where 6M Pieces Of Content Got Attention
Performance Marketing Insider, Laurie Sullivan - Wednesday, January 10, 2024
NP Digital analyzed which content got the most attention across six soci ...
- In New Campaign, JBL Is All Ears
Marketing Daily, Sarah Mahoney - Friday, December 15, 2023
A series of videos salutes "eardividuals," and aims to break through t ...
- Spotify To Distribute, Sell Ads For Warner Bros. Discovery Podcasts
MAD, Fern Siegel - Wednesday, December 13, 2023
Spotify's enterprise podcast platform, Megaphone, will host WBD's shows. ...
- Audacy Ups Williamson, Cassidy To Key Posts
MAD, Fern Siegel - Thursday, December 7, 2023
Rachel Williamson has been named president, local sales strategy and innovation. ...
- AdLarge Taps Brady As VP, Sales
MAD, Fern Siegel - Tuesday, December 5, 2023
Previously, Brady handled audio sponsorships for ESPN and Disney. ...
- EV Startup Rivian Partners With SiriusXM
Marketing Daily, Tanya Gazdik - Monday, December 4, 2023
Upon launch next year, all new and existing Rivian owners will ...
- Microsoft Expands Its Retail Media Network
Data & Programmatic Insider, Laurie Sullivan - Monday, November 27, 2023
Microsoft and Vibenomics are collaborating to bring multiple channels to market, runni ...
- Data Drama Musicals Hit High Note With Generative AI
Data & Programmatic Insider, Laurie Sullivan - Monday, November 20, 2023
The name NinjaCat may sound like a fictitious character, but the awarene ...
- X Bows Audio-Video Calls, But Will Advertisers (Or Users) Care?
MediaDailyNews, Karlene Lukovitz - Friday, October 27, 2023
The feature might attract more mainstream users and content, but Facebook Messenger ...
- Study: Audio Ads Deliver Solid Brand Recall, Cost Efficiency
MAD, Fern Siegel - Tuesday, October 24, 2023
On average, 41% of audio ads generated correct brand recall compared ...
- How To Outperform 2.5B Blogs Published Annually
Performance Marketing Insider, Laurie Sullivan - Tuesday, October 24, 2023
There are more than 600 million blogs out of 1.9 billion websit ...
- 'The Washington Post' Links Subscriptions To Apple Podcasts
Publishers Daily, Ray Schultz - Thursday, October 19, 2023
Subscribers can listen to the "Post's" original podcasts ad-free. ...
- iHeartLand State Farm Rocks Ed Sheeran In Fortnite Experience
Marketing Daily, Laurie Sullivan - Sunday, October 8, 2023
"Fire the dopamine and the serotonin in people's brains. They have ...
- Google To Migrate Podcast Listeners From Podcast App To YouTube Music
MediaDailyNews, Colin Kirkland - Tuesday, September 26, 2023
Google plans to shut down its podcast app in 2024. YouTube Music ...
- Network TV's Double Whammy: Flat Pricing, Declining Supply
Planning & Buying Insider, Joe Mandese - Monday, September 18, 2023
While ad demand is beginning to rebound again, the growth is almo ...
- Can Radio Time Be Bought With Real-Time Bidding? iHeartMedia is Working On It
Planning & Buying Insider, Ray Schultz - Sunday, September 17, 2023
iHeartMedia hopes to offer real-time bidding for its 860+ radio stations ...
- Local Ad Spending Forecast To Expand 4.4% To $157B In 2024
MediaDailyNews, Laurie Sullivan - Thursday, September 14, 2023
U.S. local advertising is forecast to grow 4.4% to $157.1 billion ...
- The Trade Desk, ZoomInfo Enable Programmatic B2B Buys
Planning & Buying Insider, Ray Schultz - Tuesday, September 12, 2023
The new capability "really can change the way B2B marketers plan a ...
- Spotify Opens Platform To Cannabis Ads
MediaDailyNews, Colin Kirkland - Thursday, September 7, 2023
Cresco Labs, which operates Sunnyside dispensaries, says it's the first cannabis compa ...