- Maybelline Updates Jingle For TikTok Era To Cross Global Boundaries, Generations
Performance Marketing Insider, Laurie Sullivan - Friday, October 25, 2024
How do you update something as powerful and influential as the 19 ...
- Oxford Road And Veritone One Unite to Form Podcast Group
Publishers Daily, Ray Schultz - Tuesday, October 22, 2024
Audio agencies Oxford Road and Veritone One will form a united bra ...
- Meta Calls On Hollywood To Help Develop Its AI Movie Generator
MediaDailyNews, Colin Kirkland - Friday, October 18, 2024
After announcing the beta version of its generative AI video system "Mov ...
- Google Audio AI Guides Podcasts
Performance Marketing Insider, Laurie Sullivan - Friday, October 18, 2024
Advertisers working with audio believe measurement tools and innovative applications related ...
- Game Time At The Athletic: NYT Sports Brand Teams Up With First Streaming Partner
Publishing Insider, Ray Schultz - Wednesday, October 16, 2024
The Athletic is forming a partnership with Fubo and hopes to crea ...
- YouTube Brings AI Audio Generator To U.S. Creators
MediaDailyNews, Colin Kirkland - Tuesday, October 15, 2024
Dream Track is an experiment in YouTube Shorts designed to help deep ...
- Amazon Launches An Audio Generator For Ads
MediaDailyNews, Laurie Sullivan - Tuesday, October 15, 2024
Amazon is launching a generative AI tool to create audio ads th ...
- Adobe AI Video Generator, Performance Marketing Will Change How Ads Are Made
MediaDailyNews, Laurie Sullivan - Monday, October 14, 2024
Adobe has released AI tools that advertisers and creators can use ...
- iHeartMedia Teams Up With The Whalar Group To Help Creators Leverage Audio
Publishers Daily, Ray Schultz - Monday, October 7, 2024
Creators can deliver content across iHeart's audio platforms. ...
- It's Not Your Father's Media-Buying Marketplace
Planning & Buying Insider, Joe Mandese - Thursday, October 3, 2024
First-of-its-kind programmatic marketplace data released by Guideline this morning shows just h ...
- Snapchat Brings Google Gemini To 'My AI'
MediaDailyNews, Colin Kirkland - Wednesday, September 25, 2024
My AI will be powered by Google's Gemini AI system, marking ...
- 'The New York Times' Rolls Out Its Podcast Pay Model
Publishers Daily, Ray Schultz - Tuesday, September 24, 2024
The "New York Times" is teaming up with Apple Podcasts and Spot ...
- 'Newsweek' Engages Headliner To Help Deliver Podcast Recommendations To Readers
Publishers Daily, Ray Schultz - Tuesday, September 24, 2024
The magazine will use Headliner's Disco to provide relevant podcasts. ...
- WCBS-AM Flips: It will No Longer Be An All-News Station
Publishing Insider, Ray Schultz - Monday, August 12, 2024
New York will be left with one 24/7 news service: 1010 W ...
- SiriusXM Launches A Paid Podcast Program
Publishers Daily, Ray Schultz - Sunday, August 4, 2024
SiriusXM Podcasts provides new episodes, bonus content and previews of upcoming sh ...
- Advertisers Slow To Invest In $184B Gaming Media, Report Shows
MediaDailyNews, Colin Kirkland - Thursday, August 1, 2024
A report by WARC Media finds the share of advertisers planning ...
- Audible Uses 'Mass Participation AR' Technology In Global Campaign
MediaDailyNews, Colin Kirkland - Wednesday, July 17, 2024
Audiobook platform Audible is rolling out an OOH campaign based in augment ...
- Audience Creation, Targeting For A Privacy-Conscious Future
MediaDailyNews, Louis Keating - Friday, July 5, 2024
Geographical targeting acts as a relevance engine by creating cohorts for targeti ...
- This Land Is Your Brand: Brewer Licenses Iconic Woody Guthrie Song
MediaDailyNews, Laurie Sullivan - Thursday, July 4, 2024
Firestone Walker Brewing has been working to gain the rights to u ...
- New Google Settings For Disclosing Digitally Altered Political Ads
MediaDailyNews, Laurie Sullivan - Tuesday, July 2, 2024
The Google Political Content Policy now has new settings and policies f ...
- Media-Buying Management Platform Advocado Rebrands As Veil
MediaDailyNews, Joe Mandese - Tuesday, July 2, 2024
The name change leans into the patented VEIL (video encoded visible ligh ...
- Google, Meta, Microsoft Modality Features Show Different Future For Advertising
Performance Marketing Insider, Laurie Sullivan - Tuesday, July 2, 2024
Google plans to introduce a set of new machine learning features und ...
- Spotify Invites All Podcasters To Upload Videos
MediaDailyNews, Colin Kirkland - Friday, June 21, 2024
Spotify has rolled out a new feature that allows all podcasters, includi ...
- 'Pivot' Hosts Highlight Virgin Atlantic's Premium Service
MAD, Fern Siegel - Tuesday, June 18, 2024
Kara Swisher and Scott Galloway audio ads talk airline comfort. ...
- Daytime is Prime Time For Audio Platforms: Study
MediaDailyNews, Wayne Friedman - Tuesday, June 11, 2024
Among those who shopped in person, 80% did that during the hou ...
- 'The New York Times' Adds Listen And Custom Interest Tabs To Its News App
Publishers Daily, Ray Schultz - Sunday, June 9, 2024
The Listen tab provides an easy way to catch up on t ...
- Audible Debuts First-Ever Global Campaign
Marketing Daily, Sarah Mahoney - Tuesday, June 4, 2024
With "There's more to imagine when you listen," the Amazon-owned brand rethin ...
- MasterCard, Shell Show How Sounds Connect With Consumers
Data & Programmatic Insider, Laurie Sullivan - Monday, June 3, 2024
Visual has dominated branding and advertising, but how a consumer feels wh ...
- Large Language Models Have A Unique Voice That Technology Can Detect
Performance Marketing Insider, Laurie Sullivan - Friday, May 31, 2024
AI tools help people plagiarize content by humanizing the phrases and helpi ...
- Entertainment Bundles: Consumers Want More Than Just Video
Television News Daily, Wayne Friedman - Monday, May 20, 2024
Consumers - especially young consumers - want streaming "bundles" to be mo ...