- Entertainment Bundles: Consumers Want More Than Just Video
Television News Daily, Wayne Friedman - Monday, May 20, 2024
Consumers - especially young consumers - want streaming "bundles" to be mo ...
- A Visual Attention Study That Went Terribly Right
Performance Marketing Insider, Laurie Sullivan - Thursday, May 16, 2024
How does a company conduct a study of visual attention and performan ...
- Audio Ad-Spend Fraud: Hackers Spoof More Than 500,000 Devices In March
Performance Marketing Insider, Laurie Sullivan - Tuesday, May 7, 2024
DoubleVerify identified audio fraud where fraudsters combined invalid traffic with legitimate traff ...
- Spotify Spotlights Its Digital Video Ad Offerings At Its First NewFronts Event
MediaDailyNews, Colin Kirkland - Thursday, May 2, 2024
Spotify highlighted its video ad opportunities at its first NewFront event, a ...
- CNET Co-Founder Moves Into AI Voice Content Creation
Performance Marketing Insider, Laurie Sullivan - Tuesday, April 23, 2024
CNET co-founder Shelby Bonnie has created a video production service that us ...
- IAB Revenue Report Reveals Back-Half Expansion
MediaDailyNews, Joe Mandese - Tuesday, April 16, 2024
While 2023 delivered comparatively slower growth, the second half outpaced the fir ...
- Audio Fans Are Offered Direct Engagement With AI And Hosts
Publishers Daily, Ray Schultz - Thursday, April 11, 2024
Futuri hopes to empower broadcasters and creators to grow audience and reve ...
- WPP Tackles Challenges Generated By AI Ads For The Blind
MediaDailyNews, Laurie Sullivan - Monday, April 8, 2024
Error-prone ads based on AI have become a nuisance for blind intern ...
- OpenAI Tests Synthetic Voice Engine
MediaDailyNews, Laurie Sullivan - Wednesday, April 3, 2024
OpenAI has developed a voice engine, with a multitude of possibilities f ...
- Fox To Lead Ad Results Media Expansion As CEO
MAD, Fern Siegel - Tuesday, March 26, 2024
Fox oversees the agency's management, strategy and operations. His remit is ...
- Adobe Launches Real-Time CDP Collaboration With Partner NBCUniversal
MediaDailyNews, Laurie Sullivan - Tuesday, March 26, 2024
Advertisers and publishers will have an expanded tool for real-time collaboration ...
- Display Revenue Was Way Down For UK Publishers In Q4, Study Finds
Publishers Daily, Ray Schultz - Thursday, March 21, 2024
Despite the decline in digital revenue for U.K. publishers, strong gains ...
- Tonies Taps Anomaly As AOR, Targets U.S., U.K. Growth
MAD, Fern Siegel - Tuesday, March 19, 2024
An interactive audio platform, Tonie says 72 million Tonieboxes have been s ...
- The Snap Behind Qualcomm's Dragon
Data & Programmatic Insider, Laurie Sullivan - Monday, March 11, 2024
Snapdragon wanted to connect with consumers on an emotional level through audi ...
- Tech Lab Updates Podcast Ad Measurement, Grapples With File Downloads
MediaDailyNews, Laurie Sullivan - Thursday, February 22, 2024
The updates are intended to address the challenges in measuring podcast aud ...
- Audio Attention Data Shows How Humans React In Real-Time
MediaDailyNews, Laurie Sullivan - Tuesday, February 20, 2024
Attention quality scored the highest for audio ads with the highest voiceov ...
- Edward Jones Asks 'What Does It Mean To Be Rich'?
MediaDailyNews, Laurie Sullivan - Friday, February 16, 2024
When someone uses the word "rich," it may mean they feel ri ...
- Spotify Prioritizes Native Podcast Creation, Sunsets Beloved Podcasting Tools
MediaDailyNews, Colin Kirkland - Monday, February 12, 2024
The partnership with video and podcast recording platform Riverside will allow podcaste ...
- Streaming Audio Feature Adds 100K Locations To Hyper-Personalize Ads
MediaDailyNews, Laurie Sullivan - Wednesday, February 7, 2024
Digital audio ad-tech firm A Million Ads will launch a feature ...
- Dr. Laura Forms A Throuple, Business-Wise
MediaDailyNews, Joe Mandese - Tuesday, January 30, 2024
Long-time audio advertising representative Crossover Media Group is her new partner. ...
- Performance-Focused NP Digital Makes Innovative Move, Acquires Creative Agency
MediaDailyNews, Laurie Sullivan - Thursday, January 25, 2024
Performance marketing agency NP Digital next week will formally announce the acquisiti ...
- Inside Podcast Advertising: A Conversation With Ad Results Media's Gretchen Smith
MediaDailyNews, Colin Kirkland - Wednesday, January 24, 2024
Gretchen Smith, VP media for Ad Results Media, coaches clients on h ...
- TikTok Tests Generative-AI Song Creation Tool
MediaDailyNews, Colin Kirkland - Thursday, January 18, 2024
TikTok is testing a generative AI tool that allows users to crea ...
- Ad Execs: CTV Budgets Growing, Coming From Linear, Digital, Social
Television News Daily, Wayne Friedman - Monday, January 15, 2024
CTV will see weak "performance" metrics, especially when it comes to i ...
- Google, Bing Under Fire For Serving AI Deepfake Porn In Some Search Results
MediaDailyNews, Laurie Sullivan - Friday, January 12, 2024
Bing, Google, and DuckDuckGo search engines are under fire for serving nonconsensu ...
- Where 6M Pieces Of Content Got Attention
Performance Marketing Insider, Laurie Sullivan - Wednesday, January 10, 2024
NP Digital analyzed which content got the most attention across six soci ...
- In New Campaign, JBL Is All Ears
Marketing Daily, Sarah Mahoney - Friday, December 15, 2023
A series of videos salutes "eardividuals," and aims to break through t ...
- Spotify To Distribute, Sell Ads For Warner Bros. Discovery Podcasts
MAD, Fern Siegel - Wednesday, December 13, 2023
Spotify's enterprise podcast platform, Megaphone, will host WBD's shows. ...
- Audacy Ups Williamson, Cassidy To Key Posts
MAD, Fern Siegel - Thursday, December 7, 2023
Rachel Williamson has been named president, local sales strategy and innovation. ...
- AdLarge Taps Brady As VP, Sales
MAD, Fern Siegel - Tuesday, December 5, 2023
Previously, Brady handled audio sponsorships for ESPN and Disney. ...