• by Fern Siegel , January 3, 2025

Audible just released the latest iteration of its “There's more to imagine when you listen” campaign, which launched in June 2024. The debut signaled the first global marketing campaign for the brand.

The new work is titled “Zen Commute.”  The spot highlights the power of audio storytelling and how it can spark imagination. Audible immerses listeners in amazing worlds, while they participate in daily routine activities.

Fold7 produced the creative. 

The integrated campaign runs across TV, digital, radio, social and OOH.

“As a company with millions of worldwide listeners with different habits, rhythms and interests, it was crucially important to identify a precise voice and marketing approach to appeal to our expansive listening audience,” Susan Jurevics, Chief Brand and International Officer, Audible, said of the initial launch.

Audible is a wholly-owned subsidiary of Amazon.com, Inc.

As of 2024, 52% of U.S. adults have listened to an audiobook, equating to approximately 137 million people, according to Edison Research.