• by Fern Siegel , August 15, 2025

Chicago's Skydeck just launched the digital campaign "Make Your Own Story."

The Skydeck, soaring 1,353 feet above the city, offers panoramic views of The Windy City.

Pinnacle Advertising has created a revamped site, videos, social media and photo carousels to showcase Skydeck's The Ledge, its glass balconies.

“The Skydeck is more than a view. It’s a feeling,” said Jac Mansour, Chief Creative Officer at Pinnacle. “It’s the moment your kid presses their face against the glass. It’s the laugh you let out when you realize your knees are shaking. We wanted to tell those stories — not just show the building.”

The Skydeck’s new homepage features an enhanced video “What The Skydeck Offers,” and a new “Antenna” feature illustrating the tower’s details. A Spanish-language toggle was added across mobile and desktop.

The “Make Your Own Story” is a total experience — from highlighting the immersive museum at ground level to its shops and restaurants to a stunning 103rd-story view. The work targets locals and tourists alike.

Pinnacle's client work also includes AES, WeatherTech and Litter Genie.