Tag results for "digital"
- Google Puts AI Behind Sub SalesGoogle is putting its formidable artificial intelligence capabilities at the disposal of ...
- Will Cable's Digital Efforts Hit A Wall?Traditional TV companies moving into digital seems like a no-brainer. But even ...
- Google Makes $1.1B Development Deal With HTC To Create HardwareThe deal -- announced late Wednesday -- continues Google's "big bet on ...
- Advertisers To Upfronts: More Info On Content, Cross-Platform Data A recent survey by Advertiser Perceptions found the top two content demands ...
- Hearst Teams With Shonda Rhimes On Lifestyle HubThe TV show creator and producer takes over once a week with ...
- Centro Goes Native, Enables Sharethrough In-Feed Inventory Via DSPDigital media-buying technology provider Centro this morning announced a deal with native ...
- It's Time To Regulate FacebookFacebook's tepid disclosure last week that Russian operatives placed thousands of paid ...
- Google Ad Advantage Program Builds To 'A Few Hundred'The program, which launched a few months ago, is currently rolling out ...
- Meet Mari Kim Novak, President Of Advertising WeekAn estimated 50,000 industry insiders will gather in New York for Advertising ...
- IAB Tech Lab Opens Public Comment On OpenRTB 3.0The changes integrate technology such as ads.txt, which Google has spent time ...
- Did The EU Just Break Digital Marketing?IAB Europe warns that the proposed ePrivacy Directive could halve the value ...
- Local Digital TV Sports Network Stadium Begins OperationDistributed by the Sinclair Broadcast Group, Stadium will initially be available in ...
- Do Consumers Want A Cable Network-Only Digital TV Service?Philo, a new service of live, linear digital networks, will be cable-only ...
- Time Inc. Debuts Video Series For Facebook's Watch Platform The show, produced by Time Inc. Productions, challenges award-winning chef Robin Bashinsky ...
- Native, In-Feed, Other New Formats Propel 'Display' To Dominant Internet Ad ShareNewer digital advertising formats, including "in-feed," native and paid content and video, ...
- Analyst Projects EU Data Regs Will Reduce CPMs For Digital Platforms, PublishersAs the EU begins adopting new, rigorous consumer data guidelines, at least ...
- Blockchain: Get Cautiously ExcitedThere are still numerous questions to be answered about the true disruptive ...
- Impero Named Lead Digtal Agency For Richmond SausagesLondon-based creative digital and social agency Impero has been appointed lead digital ...
- AdRoll Launches ABM Solution, Partners With HubSpotSan Francisco-based advertising company AdRoll announced the general availability of AdRoll ABM, ...
- Calling All Digital Marketing All-Stars: Sprint Is Looking For YouWell, at least 100 of you this year and more in 2018 ...
- 'Cross-Environment' Ad Tracker Barometric Receives MRC AccreditationBarometric, which calls itself a provider of "cross-environment" tracking and attribution data, ...
- Facebook: Russian Operatives Bought Thousands Of Fake Ads, Connected To Hundreds Of False AccountsRussian disinformation operatives placed about 3,000 paid ads on Facebook over the ...
- Programmatic Audio Is Here, But Measurement Remains ChallengeDigital audio is one of the five most common in-app activities, according ...
- More Agency Consolidation At WPP As Rockfish Becomes Part Of VMLThe VML-Rockfish combination is the latest agency consolidation move made by WPP ...
- Univision To Air Justice Network In 11 MarketsThe Justice Network, which focuses on crime and investigation, will air in ...
- What Digital ROI Is Really About, In Three WordsTo properly calculate return on digital media investment we must take into ...
- Publishers Are Bifurcating: Programmatic Changes Impact Brand InteractionsOnline media ad buying and selling as we know it is on ...
- Comcast's Vazirani Takes Senior Research Role At NBCU Kavita Vazirani will take the new role of EVP of strategic insights ...
- Tech Leaders Tell Donald Not To Mess With DACATech leaders are telling Trump to preserve the Deferred Action for Childhood ...
- Lucktastic Ties Total Solar Eclipse To Campaign, Sees Results JumpLucktastic, an increasingly popular entertainment app, created a campaign that would tap ...
