Tag results for "digital content"
- Podcast Firm Cadence13 Launches Originals DivisionThe first C13Originals series will be "Gangster Capitalism," a docs-series looking at ...
- Netflix Issues $2.2B In Junk Bonds In Debt-Fueled Content PushThe offering drew far more interest than anticipated, and received $6 billion ...
- Esports Sponsorships Rising, Non-Game Brands Enter The SpaceFans are open to marketing messages, but look for marketers that understand ...
- Verizon Deal Promotes YouTube TV's Goal: More Market ShareThe deal will result in special offers for Verizon customers, perhaps reducing ...
- Doritos In Global Tie-In Campaign With New Spidey FlickThe deal spans 35 markets and includes online games, sweeps, TV, digital, ...
- Streaming vMVPD Philo Eliminates Cheapest PackageIn an open letter posted to the company's website, Philo CEO Andrew ...
- Sling TV Secures Exclusive Streaming Rights To Iverson ClassicIf they open Sling's Roku app, users can watch the basketball game. ...
- Curated CNN Channel Added To Pluto TV LineupThe CNN channel on Pluto TV will not be the linear, live ...
- Spotify, Oracle Data Cloud Partner To Let Marketers Target Auto BuyersThe deal lets marketers build custom audiences for car buyers for every ...
- SiriusXM Launches Less Expensive 'Essential' Streaming PlanThe SiriusXM Essential plan will be streaming-only, so it will not include ...
- Disney+ And Netflix Reshape The Coming Streaming WarsWhile Netflix has established itself as the "everything service," Disney is preparing ...
- Factual Launches Location-Based Measurement Intelligence SolutionThe company is trying to connect ads that consumers see through programmatic ...
- Consumers Open To Ad-Supported OTT OfferingsA survey found that 72% of viewers recalled ads and 40% said ...
- Google Android Users In Europe Get New Setup OptionsMarketing for Google may become a bit more strategic. Android users in ...
- Philo Taps SpotX For Programmatic MonetizationSpotX's Demand Facilitation team is also "aggressively communicating to the world of ...
- Google Brings YouTube To Amazon Devices, Resolves DisputeThe companies say that in the coming months, Google will bring official ...
- Former 'BuzzFeed' CRO Joins Digital Sports Publisher WaveWeidlin will be tasked with bolstering Wave's business, in part, by leveraging ...
- Netflix To Open New York City Production HubThe company, in conjunction with New York Governor Andrew Cuomo, announced that ...
- Grey Goose Seeks 'Relatability' While Taking On 'Dumbed Down' VodkaNew long-term 'Live Victoriously' platform aims to help brand connect on an ...
- Netflix Consolidates Marketing Under Content Chief SarandosThe change follows the retirement of Netflix CMO Kelly Bennett, who had ...
- Parrot Analytics To Provide CAA With Entertainment DataParrot will provide CAA with access to an advanced dataset that pulls ...
- Streaming Services Keep Eyes On Competition, Consumers Amid Changing LandscapeAny company seeking to launch a streaming video service in the next ...
- YouTube Names Alex Piper Head Of UnscriptedAt YouTube, Piper will deveop new unscripted programming and live events, as ...
- SAG-AFTRA Taps 7Park Data For Streaming Video Viewership Data7Park Data does not provide full-fledged ratings data on number of viewers, ...
- Advanced Ad Experiences Beginning To Expand Across OTT, Connected TV PlatformsWhile platforms like Hulu are delivering advanced ad experiences, companies such as ...
- Dish Taps Antonelli To Lead Sling TV Ad SalesDave Antonelli will lead ad strategy and sales for the streaming bundle. ...
- Podcast Listeners Skew Male, Most Listen At HomePodcasts are mostly listened to through mobile devices - but the listening ...
- Ad-Free Disney+ Throws Marketers For A LoopThe decision was something of a surprise, with many close observers expecting ...
- SpotX, Clypd Partner On Cross-Platform Ad SolutionThe new solution will unify audience segments across channels, with forecasting, execution, ...
- Discovery's Streaming Strategy Takes ShapeWhile competitors Disney and WarnerMedia plan their own branded streaming services, Discovery ...
