- Reddit To Test AI-Powered Search
MediaDailyNews, Laurie Sullivan - Wednesday, August 7, 2024
Reddit CEO Steve Huffman said during the firm's earnings call earlier th ...
- It's NOT About The Content
Media Insider, Dave Morgan - Thursday, August 1, 2024
Companies that make content are nowhere near the top of the li ...
- Nielsen's Gracenote Creates Contextual Ad-Targeting Biz
MediaDailyNews, Laurie Sullivan - Thursday, July 25, 2024
The business aims to support publishers and give advertisers better targeting signa ...
- How NBCU, Google Deal Could Change Television
Performance Marketing Insider, Laurie Sullivan - Friday, July 19, 2024
NBCUniversal's partnership with Google could change the direction of television through experimen ...
- HSN Shopping Partnership, Platform Looks To Build, Strengthen Creator Relationships
MediaDailyNews, Colin Kirkland - Thursday, July 11, 2024
Technology from impact.com will enable live shopping platform HSN to recruit, engag ...
- 'The Anchorage Daily News' Cuts Print Schedule
Publishers Daily, Ray Schultz - Thursday, July 11, 2024
The newspaper says 90% of its readers are now online. ...
- New Google Settings For Disclosing Digitally Altered Political Ads
MediaDailyNews, Laurie Sullivan - Tuesday, July 2, 2024
The Google Political Content Policy now has new settings and policies f ...
- Authenticity Proven To Reduce Digital Ads' Carbon Footprint
Performance Marketing Insider, Laurie Sullivan - Thursday, June 27, 2024
Global analysis of more than one trillion ad impressions in display a ...
- TikTok Testing Visual Search For Ecommerce
MediaDailyNews, Laurie Sullivan - Wednesday, June 12, 2024
TikTok is testing the ability for users to take or upload ...
- Foundry Chooses Taboola To Fuel Digital Content
Publishers Daily, Ray Schultz - Wednesday, May 29, 2024
Foundry's digital properties include "Macworld," "PCWorld" and "TechHive." ...
- How This Super.com VP Created Right Brain & Left Brain Harmony
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, May 23, 2024
"There are different ways to approach the same problem or challenge a ...
- DCN Spins Off TrustX, Backs Startup Offering Information Symmetry
MediaDailyNews, Joe Mandese - Monday, May 20, 2024
The new equity-backed startup, aptly named Symitri, is built on proprietary high-spe ...
- AI Emotions In Ads And Content: Will Consumers Embrace It?
Performance Marketing Insider, Laurie Sullivan - Wednesday, May 15, 2024
As Google, Microsoft and OpenAI show the world how AI will beco ...
- What Reddit Trending Search Terms Tell Advertisers
Performance Marketing Insider, Laurie Sullivan - Thursday, May 9, 2024
Top Reddit search-term data gathered via Pacvue through technology from clickstream da ...
- Spike Lee, Giancarlo Esposito Find 'Italy In America' For Fiat 500e
Marketing Daily, Tanya Gazdik - Thursday, May 2, 2024
Since it is a digital-first effort, a lot of content was need ...
- Why This Clarks Exec Is Coming Up Roses
Brand Insider: Behind The Scenes, Lisa Singer - Friday, April 19, 2024
"I was often the youngest person in the room and the on ...
- Spotify's AI Playlists Allow Users To Make Mixes Via Prompts
MediaDailyNews, Colin Kirkland - Monday, April 8, 2024
Spotify has launched a beta version of its newest feature: AI playli ...
- Meta To Expand AI Content Labels
MediaDailyNews, Colin Kirkland - Friday, April 5, 2024
In May, Meta will begin adding "Made with AI" labels to conte ...
- Gas Stations Enter The Metaverse, Sort Of
MediaDailyNews, Joe Mandese - Thursday, March 21, 2024
Consumers will still be pumping gas IRL, but they'll be able ...
- Roblox Updates Creator Fund To Include More Game Makers, Build Content
MediaDailyNews, Colin Kirkland - Tuesday, March 19, 2024
Roblox is updating its $35 million Creator Fund to include more game-make ...
- Mythbusters: LinkedIn Edition
MediaDailyNews, Zach Oscar - Friday, March 15, 2024
Here's a follow-up myth to the myth that people like advertising: ...
- Reddit Introduces 'Free-Form' Ads Inspired By User Threads
MediaDailyNews, Colin Kirkland - Thursday, March 14, 2024
According to the company, "free-form ads" are designed to help advertisers intera ...
- Media Consumption Shifts Influence Voters' Receptivity To Political Ads, Study Finds
MediaDailyNews, Laurie Sullivan - Friday, March 8, 2024
Voters are more than twice as likely to be receptive to politic ...
- Google Faces New Allegations Over U.S. Ad-Exchange Monopoly
MediaDailyNews, Laurie Sullivan - Saturday, March 2, 2024
A class-action lawsuit by advertisers alleging that the company holds a monopo ...
- Ocampo Heads Political Campaigns, Digital Ad Efforts For My Code
People on the Move, Fern Siegel - Monday, February 26, 2024
Lizet Ocampo wukk support campaigns looking to connect diverse audiences through digit ...
- EU Launches Investigation Of TikTok Under Digital Services Act
MediaDailyNews, Colin Kirkland - Monday, February 19, 2024
The EU's investigation of TikTok's compliance with the newly enacted Digital Servic ...
- Spotify Prioritizes Native Podcast Creation, Sunsets Beloved Podcasting Tools
MediaDailyNews, Colin Kirkland - Monday, February 12, 2024
The partnership with video and podcast recording platform Riverside will allow podcaste ...
- How This Super.com CMO Is Making Everyday Super
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, February 8, 2024
"People often say, oh, she's shy, or, oh, she doesn't have ...
- TikTok Tests Feature To Make All Videos Shoppable
MediaDailyNews, Colin Kirkland - Tuesday, January 30, 2024
TikTok is testing a new feature that would link real-world products ...
- Crunching Numbers: What Google, Meta Owe U.S. Publishers
Performance Marketing Insider, Laurie Sullivan - Wednesday, January 24, 2024
Experts in academia crunch the data to determine the fair market val ...