A Diamond Is Forever, Giant Spoon's
latest media AOR partnership, teamed with Vox Media for an integrated campaign.
The work highlights Shop Natural Day on Dec. 6, designed to boost sales of natural diamonds during the holidays,
and a co-created digital issue with The Cut, focused on luxury.
The two companies collaborated with Lindsay Peoples, The Cut Editor-in-Chief, to center
stories on craftsmanship and beauty/fashion trends.
Two digital issues of The Cut were published this year. The A Diamond Is Forever partnership marks a third special edition.
Its ad creative runs throughout the pub, which details natural beauty.
Other campaign components include sponsoring Eater’s Natural Gift Guides, a takeover of The
Strategist daily newsletter, premium spread in New York's Culturati 50 issue and a constant presence through Concert, Vox's ad network.
Other Giant Spoon client work
includes HBO, GE and Yeti.
Vox Media acquired New York media, which includes New York, The Cut, The Strategist and Vulture, in 2019.
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