• by Fern Siegel , 6 hours ago

Former Mexican soccer player and actor Cristo Fernández ("Ted Lasso") is celebrating the sport and Tequila Cazadores this summer.

M Booth handles the digital-only campaign, which includes social media.

Soccer (fútbol to the rest of the world) has long connected people, communities and cultures. Tequila Cazadores found a natural partnership with Fernández, as both share Mexican roots and pride in the sport.

“We’re excited to team up with Cristo Fernández on a partnership that brings the passion and personality of fútbol to life. This partnership is all about honoring the rich tradition and culture of fútbol, and gives us a chance to recognize our brand’s Mexican heritage while creating memorable moments for fans,” Jay Needham, senior global brand director, Tequila Cazadores, told Agency Daily.

Tequila Cazadores and Fernández are honoring match day with social content, limited-edition fan kits and custom cocktails.

Tequila Cazadores Fan Fútbol Kit — a game-day-ready experience — will be awarded daily to consumers in select U.S. cities: Los Angeles, New York, Dallas, San Francisco and Chicago. It includes a limited-edition streetwear jersey, Fernández's favorite hosting tips and the recipe for his custom cocktail El Golazo. Also part of the package: a ReserveBar gift code alongside glassware from Jalisco, Mexico, the tequila's home, and a customized rally scarf and branded whistle.

“Whether they’re able to get their hands on a kit, engage with us on Instagram (@tequilacazadores), or host their own watch party, we’re bringing people together through a shared love of sport, celebration and tequila throughout the summer,” added Needham.