Germany-based ad and media agency group Serviceplan, which is making increasing inroads in the US and other parts of the world, has reported some financial details for its fiscal year 2025-26.  

The company, one of Europe's largest privately held independent agency groups, reports that revenue increased 1% to 873 million euro (about $1 billion) while media operation MediaPlus posted a gain of 2.7% to 378 million euro (about $434 million), accounting for 40% of Serviceplan's total revenues. Organic growth was not specified.  

New business was a key growth driver and included Four Seasons in the US, as well expanded remits for Chiquita and Transunion. it also added numerous accounts throughout Europe.  

Earlier this year the company appointed Dentsu veteran Thomas Le Thierry as Global Chief Growth Officer, a new role designed to accelerate the network’s international expansion plans.   Le Thierry leads global new business and oversees the strategy and execution of cross-market pitches, working with agency’s market leaders and global teams. 

In addition to the US the company has expanded operations in Asia and the UK in the last couple of years. It’s investing in nearshoring hubs through the expansion of its operations in Croatia, Tunisia, and the Middle East. 

Seviceplan is led by CEO Florian Haller. The company has embraced the new slogan “Explore More,” which reflects the firm’s belief that transformational growth comes from exploring new paths to identify new opportunities earlier.