Industry group Clean Creatives says the advertising and PR industry's work for fossil fuel firms continues to grow, based on its new “F-List” report.  

The report identifies 1,321 contracts to promote nonrenewable energy brands —the highest number since the report began in 2021. That includes 497 newly identified pacts (38%), with the remaining contracts continuing from previous years. 

The updated findings indicate that 386 energy companies in 73 countries hired 802 agencies during 2025 and 2026. 

CC announced that for the first time it has expanded the F-List database into an interactive tool and resource, with agency profiles and comparative data, designed to make it easier for people to explore the 800+ agencies and their connections to the fossil fuel industry.  

Nearly a quarter of the contracts in the updated list are with major holding companies and among those firms Omnicom has the most with 118. TBWA, part of Omnicom Advertising Group, holds 20 contracts, the most of any individual agency, per the CC roundup. 

WPP ranks second with 88 contracts, followed by Publicis with 34. Rounding out the list are Dentsu (24), Havas (22), Stagwell (9) and Edelman parent DJE Holdings (8).    

Nearly 25% of this year’s reported contracts come from nine major oil companies: BP, Chevron, Eni, Equinor, ExxonMobil, Petronas, Saudi Aramco, Shell, and TotalEnergies.  

The research finds cultural trends in campaign narratives.  

In South America and the Middle East, state-owned fossil fuel companies project an image of national pride and being a benevolent community partner.  

In the United States, Big Oil roots itself in the "American way of life" – an engine of prosperity and freedom.  

EU countries mirror the US's focus on energy security, jobs and economic investment but adopt a more practical, less emotional tone. In Asia and Africa, oil companies continue to highlight brand loyalty, family values, and CSR projects.   

CC said that over 1,650 agencies worldwide have signed the Clean Creatives pledge to refuse contracts from fossil fuel organizations, along with over 4,600 creatives, dozens of brands, and a growing list of content creators and influencers.   

See the full report and related materials here.