Tag results for "sustainability"
- As CPG Companies Reduce Packaging Waste, Recycling Lags"America's recycling systems are increasingly complicated," with the country recycling only 34% ...
- Unilever Chief Says Some Of Its Brands Without 'Purpose' May Have To GoThe new criteria is, "Can these brands figure out how to make ...
- Marketing Today: P&G's Pritchard, Helias On Global SustainabilityHelias talks about the Ambition 2030 program at P&G and the company's ...
- The Value Of Brand Values: How Firms Proclaim Them In EmailsCompanies want input on how to focus on values like sustainability in ...
- Marketing Today: KoAnn Skrzyniarz Says 'Be Bold, Not Perfect'Skrzyniarz discusses Sustainable Brands Worldwide's publishing platform's impressive growth, its goals, and ...
- Maybe Amazon Can Help Save The World?The company that invented its own holiday -- Prime Day -- is ...
- Cottonelle Wipes Don't Clog Up Sewer Plants! How About Yours?The makers of Cottonelle Flushable Wet Wipes would like people to know ...
- Extinction Rebellion Stages Protest At CannesExtinction Rebellion staged a protest at Cannes in which it unfurled a ...
- AMI Promotes New Environmentally Friendlier Canned Water BrandAll Market Inc., maker of Vita Coco, aims to differentiate itself from ...
- P&G Forms 'Learning Farms' To Help Small Growers Use Sustainable PracticesP&G will partner with three groups to help small farmers in the ...
- North Face Celebrates Earth Day, Campaigns To Make It Global HolidayThis week, North Face sponsored a series of musical, artistic, culinary and ...
- Microsoft: Zero Carbon, Zero WasteMicrosoft plans to cut operational carbon emissions by 75% in the next ...
- Report: Unilever Gets Top Marks For Addressing Climate Change ConcernsL'Oreal SA ranks second, according to CDP, which is now the official ...
- Keith Weed Most Proud Of Sustainability RecordThe outgoing Unilever boss has told "Marketing Week" his proudest achievement was ...
- New Agency Son&Heir To Champion Earth-Friendly ClientsThe Los Angeles-based agency will be led by creative director and executive ...
- The Carbon Is The Message: Havas To Manage How Ads Impact ClimateHavas says the "Climate Solidarity Initiative" will help marketers offset the carbon ...
- Kraft Heinz, PepsiCo Launch Major Sustainability InitiativesKraft Heinz commits to making its packaging 100% recyclable by '25; PepsiCo ...
- Sustainable Brands Grow The Fastest At UnileverUnilever's sustainable brands are growing 46% faster than other brands in the ...
- Kinetic North America Greens Up Its OOH Production UnitKinetic, part of WPP, is relaunching its production management company Lively Production ...
- Beverage Company Califia Farms Publishes Branded Magazine 'Pour Over'The magazine focuses on coffee culture and a plant-based lifestyle, focusing on ...
- Westin Hotels Recycles Bed Linens To Make PJs For Needy KidsVenables Bell & Partners helped shepherd the project and its promotion. They're ...
- Shell, Oath Collaborate On 'Make The Future' CampaignThe campaign features intuitive, creative ways to interact with the "Globe" and ...
- Ikea Tasks Anomaly With Developing New Sustainability Campaign PlatformHome furnishings retailer Ikea Group has added Anomaly to its agency roster ...
- Coca-Cola Launches Recycling Campaign In The UKCoca-Cola has launched a sustainability campaign in the UK, centred around encouraging ...
- After CEOs Sound Off, Brands Likely To Advertise Climate MessagesA big part of the anger and rapid pushback from businesses is ...
- Unilever Shows Brand Meaning Is Vital, But So Is UsefulnessBrand meaning fits sustainability perfectly -- just look at Unilever. But what ...
- Tips For Sustainable Marketing Ahead Of Science March, Earth DayEJ McGowan, general manager at "Campaigner," shares some tips with to support ...
- For Brands, It's Harder To Be Seen As GreenAmong the winners: Chick-fil-A, Dunkin', Ford, Hyundai, Nike and Apple. And Best ...
- Climate-Change Conundrum: Do 70% Of Americans Really Worry?The GfK MRI research also indicates that use of many of these ...
- Unilever Research Shows Brands Miss Out On GBP820bn Sustainability OpportunityA third of consumers now choose to buy brands based on their ...
