- Former BBDO NY CEO Flanik Joins Revolt In New NA CEO Role
MAD, Steve McClellan - Monday, July 22, 2024
Revolt was recently acquired by global sustainability firm Anthesis to boost i ...
- 'The Anchorage Daily News' Cuts Print Schedule
Publishers Daily, Ray Schultz - Thursday, July 11, 2024
The newspaper says 90% of its readers are now online. ...
- Mille Bornes: GroupM Campaign Could Get You To Iowa, Maybe Romania
MediaDailyNews, Joe Mandese - Wednesday, July 10, 2024
That's based on a new miles-driven-by-car metric the agency is using ...
- Fashion Fail: Only 4 Companies Achieve Even Mediocre Sustainability Goals
Retail Insider, Sarah Mahoney - Wednesday, July 10, 2024
The North Face, Levi's, Madewell and Patagonia get borderline passing grades ...
- Mobilizing The Majority For A Climate-Safe Future
MAD, Jenifer Willig - Wednesday, July 3, 2024
As marketers we are uniquely set up to motivate the public. ...
- Partnership Secures Brand Safety, Opens Blocked Keyword Lists For Politics, News
MediaDailyNews, Laurie Sullivan - Friday, July 5, 2024
Channel Factory and Ad Fontes Media created a partnership to ensure advertise ...
- IPG Marketplace Will Reduce, Not Just Minimize, Carbon In Media Buys
MediaDailyNews, Joe Mandese - Monday, July 1, 2024
The "Climate Action Marketplace" is being developed with SeenThis and PubMatic, ...
- Authenticity Proven To Reduce Digital Ads' Carbon Footprint
Performance Marketing Insider, Laurie Sullivan - Thursday, June 27, 2024
Global analysis of more than one trillion ad impressions in display a ...
- KleinfeldAgain Woos A Different Kind Of Bride
Retail Insider, Sarah Mahoney - Wednesday, June 26, 2024
The storied retailer moves into resale, hoping treasure-hunting shoppers will say y ...
- Bloomberg Tackles Internet Security And Sustainability At Cannes
Publishers Daily, Ray Schultz - Thursday, June 20, 2024
But one executive complains about the live music on the beach duri ...
- Uglies Takes Upcycling To The Snack Aisle
CPG Insider, Sarah Mahoney - Friday, May 31, 2024
The niche potato chip brand is inviting consumers to turn something ug ...
- TikTok Launches 'Change Makers Program' For Creators
MediaDailyNews, Colin Kirkland - Tuesday, May 21, 2024
TikTok today announced its "Change Makers Program," which highlights fifty international creato ...
- Snapchat Measures Carbon Footprint Of Its Digital Ads
MediaDailyNews, Colin Kirkland - Tuesday, May 14, 2024
To help advertisers better understand the carbon footprint of their Snap ad ...
- Younger Consumers Express Cautious Optimism About Future
Research Intelligencer, Robert Williams - Wednesday, May 15, 2024
A significant portion of Gen Z and millennial consumers are more optimist ...
- High-Flying Crocs Expands Take-Back Offer
Marketing Daily, Sarah Mahoney - Thursday, May 9, 2024
After a successful pilot, the company is offering a 10% discount ...
- Bloomberg Media Joins With Emeritus To Launch Bloomberg Learning
Publishers Daily, Ray Schultz - Tuesday, May 7, 2024
Online courses will come with a free subscription to Bloomberg.com during t ...
- What Hellman's $1,352 Designer Shoe Collab Has To Do WIth Food Waste
Marketing Daily, Danielle Oster - Wednesday, April 24, 2024
Sneaker, made from food waste and recycled materials, is priced to refle ...
- Earth Month Innovations: Kiehl's, Keen, Lululemon
Marketing Daily, Sarah Mahoney - Thursday, April 11, 2024
Brands keep looking for new ways to get noticed for sustainability effo ...
- Internet Users Want Sustainability Standards For Digital Ads
MediaDailyNews, Laurie Sullivan - Thursday, March 28, 2024
The Acceptable Ads Committee is calling for the ad industry to rai ...
- Fashion Resale Grows 15X Faster Than Retail
Marketing Daily, Sarah Mahoney - Wednesday, March 27, 2024
ThredUp's new annual report shows consumer appetite for used clothing isn't slowi ...
- Institute For Ad Ethics Expands Into Greenwashing
MediaDailyNews, Joe Mandese - Wednesday, February 21, 2024
The IAE's new charter includes a consortium of greenwashing experts, as we ...
- Cannes Lions: Putting "Sustainability-First" Principles To Work In Media & Creatively
Mediapsssst, Richard Whitman - Monday, February 19, 2024
The report packages up case studies from some of last year's Lio ...
- Hair-Care Brand Taps Roblox To Enter The Amikaverse
Marketing Daily, Colin Kirkland - Wednesday, January 17, 2024
"The Amikaverse" is intended to teach players about the brand as th ...
- How This CEO At A Streaming Ad Platform Helps Pope Francis
Data & Programmatic Insider, Laurie Sullivan - Monday, December 18, 2023
BrightLine CEO Jacqueline Corbelli is quite humble when talking about how s ...
- Teads Adds CTV, Omnichannel Carbon Emissions Measurement
MediaDailyNews, Karlene Lukovitz - Friday, December 15, 2023
Reporting gives advertisers and agencies a holistic view of emissions from campaign ...
- Is AI Poised To Become A Top Carbon Culprit?
Media 3.0, Laurie Sullivan - Thursday, December 14, 2023
Microsoft's new AI model, Phi-2, is capable of running on devices a ...
- Bringing The Good With Organic Valley's Exec
Brand Insider: Behind The Scenes, Lisa Singer - Tuesday, December 12, 2023
"What was the driving force for for me is that I nev ...
- Stella McCartney, H&M, Bestseller Make News At COP28
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, December 7, 2023
Fashion brands are looking for new ways to clean up the industry ...
- Cartoon Characters Can Care: Boxed Water Puts The Minions To Good Use
CPG Insider, Danielle Oster - Friday, December 1, 2023
Promo's focus was "on Minions planting trees," which fits nicely into t ...
- Lessons From COP 28: The Value Of Engineered Serendipity
Media Insider, Kaila Colbin - Friday, December 1, 2023
The global conference brings together tens of thousands of people with interes ...