- Challenges Keeping CPG Brands Up At Night: Q&A With SPINS' Dan Buckstaff
CPG Insider, Erik Oster - Friday, August 4, 2023
"There have always been consumer shifts, but newer generations of shoppers a ...
- Grassroots Group Campaign Urges Viewers To Act Against Climate Change
Mediapsssst, Richard Whitman - Wednesday, July 19, 2023
The ads, created by the Potential Energy Coalition on behalf of Scien ...
- Google, Facebook, Microsoft Partially To Blame For Water Deficits
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 30, 2023
Arizona is running out of water, and tech companies like Google, Faceboo ...
- GARM, Ad Net Zero Unveil Sustainable Media Guide At Cannes
Mediapsssst, Richard Whitman - Sunday, June 25, 2023
Key areas where advertisers can take action are split into four differe ...
- Longer Ad View Times Emit Less Emissions, Study By Magna And Oracle Finds
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 23, 2023
A link between sustainable ad practices and positive attention metrics shows th ...
- Apothekary Rebrands To Address 'How Do I Use This Stuff?' Pain Points
D2C Insider, Sarah Mahoney - Tuesday, June 20, 2023
The herbal medicine company's popularity soared on pandemic wellness interest. But consume ...
- REI Co-op Expands Re/Supply Used-Gear Concept
Marketing Daily, Sarah Mahoney - Friday, June 16, 2023
As part of its commitment to prolong the life of outdoor gea ...
- Sharethrough Exchange Automatically Removes High-Carbon Ad Sites
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 14, 2023
The initiative is intended to put pressure on high-carbon sites, provide ...
- Omnicom's TMA Selected For Uber Eats/Visa Small Business Sustainability Campaign
MAD, Steve McClellan - Tuesday, June 13, 2023
Together, Uber Eats and Visa will make $1 million accessible to qualifyi ...
- The Sustainable Pharmacy: Cabinet Health Brings First Refillable OTC Medicine Bottles To CVS
Marketing Daily - Top of the News, Les Luchter - Monday, June 5, 2023
14 Cabinet Health OTC medications are available in shatterproof frosted glass bottle ...
- How A Next-Gen Intelligent Marketplace Uses AI To Increase Media-Buying Efficiency, Sustainability
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 26, 2023
LoopMe has launched an Intelligent Marketplace that it says creates a smart ...
- AdGreen Selects Fleischer As U.S. Director To Support Sustainability
MAD, Fern Siegel - Tuesday, May 9, 2023
"I've seen first-hand that you don't have to compromise quality to redu ...
- Zales Moves Into Jewelry Rental Market With Rocksbox
Marketing Daily - Top of the News, Sarah Mahoney - Monday, May 8, 2023
Zales X Rocksbox is giving new meaning to the "something borrowed" traditio ...
- With BookTok and Gen Z, ThriftBooks Builds Relevance
D2C Insider, Sarah Mahoney - Sunday, May 7, 2023
The largest independent used online bookseller keeps finding new ways to ke ...
- Ride A Quiet, Non-Polluting Electric Scooter And Animals Will Appreciate You
Mediapsssst, Richard Whitman - Friday, April 28, 2023
The campaign focuses on one the Siam N4 scooter's greatest benefits-not emitti ...
- Hearst Magazines To Host Virtual Event On Sustainability
Publishers Daily, Ray Schultz - Tuesday, April 25, 2023
The Future of Eco-Conscious Living Summit takes place this week. ...
- Current Global's Big Plan For Earth Week: Nothing
MAD, Steve McClellan - Friday, April 21, 2023
That's the more sustainable path to take given all the energy th ...
- Report: Marketers Continue To Lag Significantly On Sustainability Front
Mediapsssst, Richard Whitman - Monday, April 24, 2023
The report seems to indicate that marketers are talking the talk ...
- Lundberg Farms Quits Earth Day In Ad Campaign
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 20, 2023
Lundberg Family Farms has launched a campaign to convey that every d ...
- LinkedIn Debuts Job-Search Filter - Top 50 U.S. Companies To Work For
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 19, 2023
LinkedIn data found that 87% of U.S. respondents say working for ...
- Lululemon Latest To Pile On Plant-Fabric Trend
Marketing Daily, Sarah Mahoney - Tuesday, April 18, 2023
The athletic apparel maker is introducing its first-ever plant-based nylon to pro ...
- NotCo Wants To Show You What A 48-year-old Cow Looks Like
MAD, Steve McClellan - Monday, April 17, 2023
The company and agency AKQA Bloom use AI to create images th ...
- OpenX Names Worswick, VP EMEA-Head Of Global Sustainability
MAD, Fern Siegel - Friday, April 14, 2023
Joe Worswick's remit is to drive EMEA expansion of media measurement f ...
- American Eagle Enters Resale, Using AR On Snap
Marketing Daily, Sarah Mahoney - Friday, April 14, 2023
The denim powerhouse may be late to the resale party. But it ...
- For $100, Ikea Will Redesign Your Cluttered Living Room
Marketing Daily, Sarah Mahoney - Tuesday, April 11, 2023
Ready to move beyond Billy and Poang? The retailer is introducing IK ...
- How Teads Reduced Carbon Emissions For Ad Media When Working With Scope3
Data & Programmatic Insider, Laurie Sullivan - Monday, April 10, 2023
Global media platform Teads shared the key carbon benefits of working wi ...
- Lululemon, Anthropologie, Tory Burch Top Resale Brands
Marketing Daily - Top of the News, Sarah Mahoney - Friday, April 7, 2023
In its latest resale report, ThredUp reveals the hottest resale brands ...
- Conde Nast Plans To Reach Carbon Neutrality By 2030
Publishers Daily, Ray Schultz - Thursday, April 6, 2023
Conde Nast expects to take a leadership role, encouraging suppliers to me ...
- Suspicious Minds: America's Distrust Of Sustainability Claims Increasing
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, April 5, 2023
All that money brands spend on planet-friendly messaging? America isn't buying i ...
- WFA Names Co-Chairs For Planet Pledge
MAD, Steve McClellan - Monday, April 3, 2023
The appointments were made in the leadup to Global Marketer Week lat ...