- Egg Prices Double, Consumers Turn To Plant-Based Alternatives
CPG Insider, Sarah Mahoney - Friday, February 21, 2025
Execs at Just Egg, a product made of mung beans, say sal ...
- Stonyfield Wants You To Block Your Toxic Ex
Marketing Daily, Sarah Mahoney - Tuesday, February 11, 2025
The organic dairy brand will pay $1,000 to help you clean ...
- GAI Tools Leave Large Carbon Footprints
MediaDailyNews, Laurie Sullivan - Tuesday, December 10, 2024
Large language models such as ChatGPT are some of the most energy-guzzli ...
- Coca-Cola Rolls Back Sustainability Goals As It Faces Greenwashing Lawsuit
Marketing Daily, Danielle Oster - Monday, December 9, 2024
The company's recent updates include both extending timelines to 2035 and reduci ...
- AWS Looks To Use AI-Produced Materials To Reduce Carbon, Water Use
MediaDailyNews, Laurie Sullivan - Monday, December 2, 2024
Advertisers need to begin thinking about more sustainable practices with the grow ...
- Mediavine To Work With Scope3 On Sustainability
Publishers Daily, Ray Schultz - Tuesday, November 26, 2024
Mediavine has formed a partnership with sustainability platform Scope3 in an effo ...
- Big 6 Mapped By 'Paris' Climate Compliance: IPG Ranks Worst, Havas Best
MediaDailyNews, Joe Mandese - Friday, November 1, 2024
With more than two-thirds of its client roster failing to align wi ...
- Unexpected CEO Shake-Up At The RealReal
Marketing Daily, Sarah Mahoney - Tuesday, October 29, 2024
Rati Sahi Levesque takes the helm as the struggling company's fortunes a ...
- Whole Foods Says Get Ready for Dumplings, Liver, Stepped-Up Sourdough
Marketing Daily, Sarah Mahoney - Thursday, October 24, 2024
The grocery retailer's forecast also expects more foods that go crunch, next-lev ...
- E.L.F. 'Dupe That!' Ads Highlight Sustainability Success
Marketing Daily, Sarah Mahoney - Monday, October 21, 2024
The beauty company is running a print and OOH campaign to br ...
- InMobi Advertising Offers Green Media Platform For Mobile And App
Publishers Daily, Ray Schultz - Wednesday, October 16, 2024
InMobi Advertising is collaborating with Scope3 to leverage its sustainability platform. ...
- Why Drive? Lime Promotes E-Bikes For A Sustainable Future
MAD, Fern Siegel - Tuesday, October 15, 2024
The campaign notes the high price of car ownership can be lessen ...
- AI Titans Go Nuclear
Media 3.0, Laurie Sullivan - Wednesday, October 16, 2024
Amazon has signed agreements to support development of nuclear energy projects wi ...
- Nespresso Makes Recycling Aluminum Pods An Eco-Priority
MAD, Fern Siegel - Tuesday, October 8, 2024
The coffee brand is investing millions in recycling sorting technology in U. ...
- As Gen Z Moves Deep Into Grocery, Whole Foods Sees Changes
Marketing Daily, Sarah Mahoney - Tuesday, September 24, 2024
With half of the demographic now firmly in adulthood, transparency plays ...
- Sustainability-Focused Consultancy Chiefly & Co. Launches
Mediapsssst, Richard Whitman - Monday, September 23, 2024
The firm's offering includes sustainability strategy, operations, finance, brand and communications, soci ...
- Spamming The Globe: The Top Spam Countries And Their Carbon Footprints
Email Insider, Ray Schultz - Wednesday, September 4, 2024
Countries with a high volume of email spam are contributing to ...
- Applegate Launches First Brand Campaign In Five Years
Marketing Daily, Sarah Mahoney - Monday, August 26, 2024
With "Model Farmer," the better-for-you meat brand shows its sense of hum ...
- The Shiny New Risk Advertisers Have Begun Disclosing
Media 3.0, Laurie Sullivan - Monday, August 26, 2024
A new financial "risk" has begun showing up in the SEC filin ...
- 'Broadcasting+Cable', 'Multichannel News' To Cease Publication
Publishers Daily, Ray Schultz - Thursday, August 8, 2024
The venerable magazine and two newsletters will be replaced by a streamlin ...
- In New Ads, Nellie's Free Range Offers an Egg-ucation
CPG Insider, Sarah Mahoney - Friday, August 2, 2024
Pete & Gerry's hopes to teach misinformed consumers more about happy h ...
- Target Tries First Denim Take-Back Event
Marketing Daily, Sarah Mahoney - Tuesday, July 30, 2024
The retailer is offering 20% off new jeans to people participating ...
- Former BBDO NY CEO Flanik Joins Revolt In New NA CEO Role
MAD, Steve McClellan - Monday, July 22, 2024
Revolt was recently acquired by global sustainability firm Anthesis to boost i ...
- 'The Anchorage Daily News' Cuts Print Schedule
Publishers Daily, Ray Schultz - Thursday, July 11, 2024
The newspaper says 90% of its readers are now online. ...
- Mille Bornes: GroupM Campaign Could Get You To Iowa, Maybe Romania
MediaDailyNews, Joe Mandese - Wednesday, July 10, 2024
That's based on a new miles-driven-by-car metric the agency is using ...
- Fashion Fail: Only 4 Companies Achieve Even Mediocre Sustainability Goals
Retail Insider, Sarah Mahoney - Wednesday, July 10, 2024
The North Face, Levi's, Madewell and Patagonia get borderline passing grades ...
- Mobilizing The Majority For A Climate-Safe Future
MAD, Jenifer Willig - Wednesday, July 3, 2024
As marketers we are uniquely set up to motivate the public. ...
- Partnership Secures Brand Safety, Opens Blocked Keyword Lists For Politics, News
MediaDailyNews, Laurie Sullivan - Friday, July 5, 2024
Channel Factory and Ad Fontes Media created a partnership to ensure advertise ...
- IPG Marketplace Will Reduce, Not Just Minimize, Carbon In Media Buys
MediaDailyNews, Joe Mandese - Monday, July 1, 2024
The "Climate Action Marketplace" is being developed with SeenThis and PubMatic, ...
- Authenticity Proven To Reduce Digital Ads' Carbon Footprint
Performance Marketing Insider, Laurie Sullivan - Thursday, June 27, 2024
Global analysis of more than one trillion ad impressions in display a ...