InMobi Advertising has chosen Scope3, a collaborative sustainability platform for mobile and in-app.
The goal is to help ad buyers “continue to hit their media targets while cutting down on emissions of their campaigns,” says David Fischer, global head of ad-tech Platforms at Scope3.
InMobi Advertising’s clients can buy against low carbon emissions and supply-path optimization-compliant media, the firm says.
"This partnership with Scope3 and the launch of InMobi Advertising’s green media offering marks a significant milestone in the company’s sustainability journey,” says Abhay Singhal, CEO at InMobi Advertising. “InMobi Advertising is translating its commitments into tangible actions that will positively impact the environment and the advertising industry; this is a critical step towards a unified standard of measurement for sustainability across ad tech.”
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Consumers are “increasingly prioritizing sustainability and will look toward brands that do the same,” says Martin Bryan, Chief Sustainability Officer at IPG Mediabrands. “According to our recent global study, Sustainability Speaks, 77% of people want to see more companies take a stance on sustainability and brands climate action has an impact on purchase intent.”