Tag results for "decarbonization"
- AI Influences Brandtech Group's Focus On Decarbonization Across AdvertisingThe Brandtech Group has made a "major" investment in emissions data speciali ...
- Microsoft Pushes To Reduce Carbon, As It Increases AI Ad FeaturesMicrosoft forged an agreement with Rubicon Carbon to pay to remove ...
- Carbon Emissions Tracking For Digital Ads Broadens ScopeThe XR and Scope3 partnership embeds carbon emissions tracking directly into creati ...
- Google Calculates Ad Emissions, Rolls Out PlanGoogle released a project called Carbon Footprint for Google Ads, available beginni ...
- AWS Looks To Use AI-Produced Materials To Reduce Carbon, Water UseAdvertisers need to begin thinking about more sustainable practices with the grow ...
- Mediavine To Work With Scope3 On SustainabilityMediavine has formed a partnership with sustainability platform Scope3 in an effo ...
- InMobi Advertising Offers Green Media Platform For Mobile And AppInMobi Advertising is collaborating with Scope3 to leverage its sustainability platform. ...
- AI Titans Go NuclearAmazon has signed agreements to support development of nuclear energy projects wi ...
- Spamming The Globe: The Top Spam Countries And Their Carbon FootprintsCountries with a high volume of email spam are contributing to ...
- GroupM Saves Two Blue Whales In Past-Year Media BuysGroupM this morning announced it saved 230 tonnes of CO2 - equivale ...
- Mille Bornes: GroupM Campaign Could Get You To Iowa, Maybe RomaniaThat's based on a new miles-driven-by-car metric the agency is using ...
- AI Energy Demand: Google Carbon Rises Nearly 50% In 5 YearsPledges to reduce carbon emissions are contradictory to plans to invest ...
- IPG Marketplace Will Reduce, Not Just Minimize, Carbon In Media BuysThe "Climate Action Marketplace" is being developed with SeenThis and PubMatic, ...
- Authenticity Proven To Reduce Digital Ads' Carbon FootprintGlobal analysis of more than one trillion ad impressions in display a ...
- Snapchat Measures Carbon Footprint Of Its Digital AdsTo help advertisers better understand the carbon footprint of their Snap ad ...
- Internet Users Want Sustainability Standards For Digital AdsThe Acceptable Ads Committee is calling for the ad industry to rai ...
- OOH Media Rep Billups Adds Carbon Impact Data, Offsets TooThe deal, which utilizes Cedara's carbon analytics, ultimately will provide a "carb ...
- Teads Adds CTV, Omnichannel Carbon Emissions MeasurementReporting gives advertisers and agencies a holistic view of emissions from campaign ...
- Is AI Poised To Become A Top Carbon Culprit?Microsoft's new AI model, Phi-2, is capable of running on devices a ...
- Sustainable Ad Practices: Good For The Planet, And The Bottom LineToday there is growing pressure for marketers to measure and decrease t ...
- Dentsu Launches Decarbonization Effort For JapanSimilar efforts are underway in Europe and the U.S., but Dentsu sa ...
- Carbon Cleanup In Aisle NineWhile Kroger still is working on a metric measuring the carbon outp ...
- Media Buyers Move Dollars To Cut Emissions In CampaignsDriven by sustainability and ability to measure campaigns, OpenX partnered with carb ...
- As Ad Industry Moves To Reduce Carbon Footprint, Prices Expected To RiseCalifornia governor Gavin Newsom says he will sign legislation requiring large compani ...
- Weathering Climate Change: What Ad Buyers Can Do About ItAd Net Zero provides a roadmap for the advertising industry. But wi ...
- Drone-Based OOH Cleared For Takeoff In MiamiThe new dservice promises advertisers greater flexibility, accountability and lower costs d ...
- Digital Advertising Has A Huge Problem: Carbon EmissionsIndependent digital performance agency Fifty.io has integrated Scope3 into its platform ...
- What Green Coding For Websites And Apps Is - And Why It MattersData centers consume 3% of the planet's electricity. Ben DeBow, CEO ...
- Toyota Launches $9 Million Global Sustainable Cities ChallengeEntry to the first stage of the challenge is open to ci ...
- Longer Ad View Times Emit Less Emissions, Study By Magna And Oracle FindsA link between sustainable ad practices and positive attention metrics shows th ...
