- Weathering Climate Change: What Ad Buyers Can Do About It
Planning & Buying Insider, Ray Schultz - Thursday, September 21, 2023
Ad Net Zero provides a roadmap for the advertising industry. But wi ...
- Drone-Based OOH Cleared For Takeoff In Miami
MediaDailyNews, Karlene Lukovitz - Tuesday, September 5, 2023
The new dservice promises advertisers greater flexibility, accountability and lower costs d ...
- Digital Advertising Has A Huge Problem: Carbon Emissions
Search & Performance Insider, Laurie Sullivan - Friday, September 1, 2023
Independent digital performance agency Fifty.io has integrated Scope3 into its platform ...
- What Green Coding For Websites And Apps Is - And Why It Matters
Data & Programmatic Insider, Laurie Sullivan - Monday, August 28, 2023
Data centers consume 3% of the planet's electricity. Ben DeBow, CEO ...
- Toyota Launches $9 Million Global Sustainable Cities Challenge
Marketing Daily, Tanya Gazdik - Sunday, June 25, 2023
Entry to the first stage of the challenge is open to ci ...
- Longer Ad View Times Emit Less Emissions, Study By Magna And Oracle Finds
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 23, 2023
A link between sustainable ad practices and positive attention metrics shows th ...
- Sharethrough Exchange Automatically Removes High-Carbon Ad Sites
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 14, 2023
The initiative is intended to put pressure on high-carbon sites, provide ...
- Microsoft Broadens Focus On Carbon Neutral Ad Buying, Partners With Scope3
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 15, 2023
Microsoft partnered with Scope3 to offer its partners a way to redu ...
- How A Next-Gen Intelligent Marketplace Uses AI To Increase Media-Buying Efficiency, Sustainability
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 26, 2023
LoopMe has launched an Intelligent Marketplace that it says creates a smart ...
- How Advertisers, Publishers Are Lowering Carbon Emissions In Ad Supply Chain
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 19, 2023
Publishers and advertisers working to launch ad inventory that emits less carb ...
- How Teads Reduced Carbon Emissions For Ad Media When Working With Scope3
Data & Programmatic Insider, Laurie Sullivan - Monday, April 10, 2023
Global media platform Teads shared the key carbon benefits of working wi ...
- Conde Nast Plans To Reach Carbon Neutrality By 2030
Publishers Daily, Ray Schultz - Thursday, April 6, 2023
Conde Nast expects to take a leadership role, encouraging suppliers to me ...
- GroupM Unveils 'Channel-Level' Carbon Calculator, Factors All Media In The Mix
MediaDailyNews, Joe Mandese - Thursday, February 16, 2023
The new omnichannel calculator was developed with Scope3, which is working wi ...
- U.S. Rollout Is Ascential To Ad Net Zero, Er, I Mean Essential
MediaDailyNews, Joe Mandese - Tuesday, February 7, 2023
The good news is that the ad industry has been developing ...
- Attention Metrics Insights, And Why They Are Becoming So Popular
Search & Performance Insider, Laurie Sullivan - Monday, February 6, 2023
Eighty-three percent of UK marketers say attention metrics are important in reduci ...
- Media Agency of the Year: Mindshare
Agency of the Year, Joe Mandese - Sunday, January 8, 2023
Mindshare's brand refresh separated the terms "mind" and "share" to connote ...
- Media Agency Holding Company of the Year: GroupM
Agency of the Year, Joe Mandese - Sunday, January 8, 2023
This most likely is the most anticlimactic Agency of The Year awa ...
- IAB Tech Lab Unveils Plan To Reduce Carbon Impact Of Digital Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 23, 2023
The Green Supply Path Initiative is aimed at helping the ad indust ...
- Cannes Lions Add Sustainability Reporting To Awards Submissions
MediaDailyNews, Joe Mandese - Tuesday, January 17, 2023
The "non-compulsory" reporting utilizes Ad Net Zero's five-point methodology as a gui ...
- Media All Star: Krystal Olivieri
MediaPost All Stars, Joe Mandese - Sunday, January 8, 2023
If data is the "new currency," then Krystal Olivieri might also ...
- Carbon Offsetter Good-Loop Taps London-Based Ad Vet Thomas As CMO
MediaDailyNews, Joe Mandese - Thursday, December 1, 2022
Good-Loop helps marketers and agencies build campaigns via "green" ad tags a ...
- Dentsu Makes A Case For Planning 'Carbon Budgets'
MediaDailyNews, Joe Mandese - Friday, November 11, 2022
The pitch comes a week after parent Dentsu unveiled plans to integra ...
- GroupM Forms Decarbonization Coalition, Invites Other Clients To Join
MediaDailyNews, Joe Mandese - Thursday, November 10, 2022
Founding members represent $10 billion in ad spending from Audible, AXA, Baye ...
- Dentsu Incorporates Carbon Into Media-Planning Systems
MediaDailyNews, Joe Mandese - Thursday, November 3, 2022
The move factors carbon impact at a media impression level, alongside campai ...
- Americans Say Ad Biz Has A Decarbonization Role To Play, Mixed On What It Should Be
MediaDailyNews, Joe Mandese - Thursday, October 27, 2022
The No. 1 response was that advertisers and agencies should work ...
- Former OMD Chief Osborn To Lead Ad Decarbonization Initiative In The U.S.
MediaDailyNews, Joe Mandese - Thursday, October 6, 2022
Osborn, who stepped down as CEO of OMD earlier this year followi ...