- AWS Looks To Use AI-Produced Materials To Reduce Carbon, Water Use
MediaDailyNews, Laurie Sullivan - Monday, December 2, 2024
Advertisers need to begin thinking about more sustainable practices with the grow ...
- Mediavine To Work With Scope3 On Sustainability
Publishers Daily, Ray Schultz - Tuesday, November 26, 2024
Mediavine has formed a partnership with sustainability platform Scope3 in an effo ...
- InMobi Advertising Offers Green Media Platform For Mobile And App
Publishers Daily, Ray Schultz - Wednesday, October 16, 2024
InMobi Advertising is collaborating with Scope3 to leverage its sustainability platform. ...
- AI Titans Go Nuclear
Media 3.0, Laurie Sullivan - Wednesday, October 16, 2024
Amazon has signed agreements to support development of nuclear energy projects wi ...
- Spamming The Globe: The Top Spam Countries And Their Carbon Footprints
Email Insider, Ray Schultz - Wednesday, September 4, 2024
Countries with a high volume of email spam are contributing to ...
- GroupM Saves Two Blue Whales In Past-Year Media Buys
MediaDailyNews, Joe Mandese - Thursday, August 1, 2024
GroupM this morning announced it saved 230 tonnes of CO2 - equivale ...
- Mille Bornes: GroupM Campaign Could Get You To Iowa, Maybe Romania
MediaDailyNews, Joe Mandese - Wednesday, July 10, 2024
That's based on a new miles-driven-by-car metric the agency is using ...
- AI Energy Demand: Google Carbon Rises Nearly 50% In 5 Years
Performance Marketing Insider, Laurie Sullivan - Wednesday, July 3, 2024
Pledges to reduce carbon emissions are contradictory to plans to invest ...
- IPG Marketplace Will Reduce, Not Just Minimize, Carbon In Media Buys
MediaDailyNews, Joe Mandese - Monday, July 1, 2024
The "Climate Action Marketplace" is being developed with SeenThis and PubMatic, ...
- Authenticity Proven To Reduce Digital Ads' Carbon Footprint
Performance Marketing Insider, Laurie Sullivan - Thursday, June 27, 2024
Global analysis of more than one trillion ad impressions in display a ...
- Snapchat Measures Carbon Footprint Of Its Digital Ads
MediaDailyNews, Colin Kirkland - Tuesday, May 14, 2024
To help advertisers better understand the carbon footprint of their Snap ad ...
- Internet Users Want Sustainability Standards For Digital Ads
MediaDailyNews, Laurie Sullivan - Thursday, March 28, 2024
The Acceptable Ads Committee is calling for the ad industry to rai ...
- OOH Media Rep Billups Adds Carbon Impact Data, Offsets Too
MediaDailyNews, Joe Mandese - Wednesday, March 20, 2024
The deal, which utilizes Cedara's carbon analytics, ultimately will provide a "carb ...
- Teads Adds CTV, Omnichannel Carbon Emissions Measurement
MediaDailyNews, Karlene Lukovitz - Friday, December 15, 2023
Reporting gives advertisers and agencies a holistic view of emissions from campaign ...
- Is AI Poised To Become A Top Carbon Culprit?
Media 3.0, Laurie Sullivan - Thursday, December 14, 2023
Microsoft's new AI model, Phi-2, is capable of running on devices a ...
- Sustainable Ad Practices: Good For The Planet, And The Bottom Line
Planning & Buying Insider, Fredrik Kinge - Tuesday, November 21, 2023
Today there is growing pressure for marketers to measure and decrease t ...
- Dentsu Launches Decarbonization Effort For Japan
Mediapsssst, Richard Whitman - Wednesday, October 18, 2023
Similar efforts are underway in Europe and the U.S., but Dentsu sa ...
- Carbon Cleanup In Aisle Nine
Planning & Buying Insider, Joe Mandese - Tuesday, October 17, 2023
While Kroger still is working on a metric measuring the carbon outp ...
- Media Buyers Move Dollars To Cut Emissions In Campaigns
MediaDailyNews, Laurie Sullivan - Wednesday, October 4, 2023
Driven by sustainability and ability to measure campaigns, OpenX partnered with carb ...
- As Ad Industry Moves To Reduce Carbon Footprint, Prices Expected To Rise
Performance Marketing Insider, Laurie Sullivan - Thursday, September 28, 2023
California governor Gavin Newsom says he will sign legislation requiring large compani ...
- Weathering Climate Change: What Ad Buyers Can Do About It
Planning & Buying Insider, Ray Schultz - Thursday, September 21, 2023
Ad Net Zero provides a roadmap for the advertising industry. But wi ...
- Drone-Based OOH Cleared For Takeoff In Miami
MediaDailyNews, Karlene Lukovitz - Tuesday, September 5, 2023
The new dservice promises advertisers greater flexibility, accountability and lower costs d ...
- Digital Advertising Has A Huge Problem: Carbon Emissions
Performance Marketing Insider, Laurie Sullivan - Friday, September 1, 2023
Independent digital performance agency Fifty.io has integrated Scope3 into its platform ...
- What Green Coding For Websites And Apps Is - And Why It Matters
Data & Programmatic Insider, Laurie Sullivan - Monday, August 28, 2023
Data centers consume 3% of the planet's electricity. Ben DeBow, CEO ...
- Toyota Launches $9 Million Global Sustainable Cities Challenge
Marketing Daily, Tanya Gazdik - Sunday, June 25, 2023
Entry to the first stage of the challenge is open to ci ...
- Longer Ad View Times Emit Less Emissions, Study By Magna And Oracle Finds
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 23, 2023
A link between sustainable ad practices and positive attention metrics shows th ...
- Sharethrough Exchange Automatically Removes High-Carbon Ad Sites
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 14, 2023
The initiative is intended to put pressure on high-carbon sites, provide ...
- Microsoft Broadens Focus On Carbon Neutral Ad Buying, Partners With Scope3
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 15, 2023
Microsoft partnered with Scope3 to offer its partners a way to redu ...
- How A Next-Gen Intelligent Marketplace Uses AI To Increase Media-Buying Efficiency, Sustainability
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 26, 2023
LoopMe has launched an Intelligent Marketplace that it says creates a smart ...
- How Advertisers, Publishers Are Lowering Carbon Emissions In Ad Supply Chain
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 19, 2023
Publishers and advertisers working to launch ad inventory that emits less carb ...