• by Ray Schultz , November 26, 2024

Mediavine, an ad management firm, has formed a strategic partnership with sustainability platform Scope3 in an effort to decarbonize digital advertising.

The firms will work to package and communicate the emission reduction benefits of Mediavine’s inventory to major brands and agencies.

The joint effort will begin with an audit of the environmental impact of Mediavine’s tech stack. The goal is to model and report on emissions generated in the supply path from digital advertising purchases on Mediavine’s portfolio of websites, Mediavine says. 

“Collaborating with an industry-leading company like Scope3, that is working to create large-scale change within advertising, is a significant step in the right direction for a more efficient future,” says Amanda Martin, CRO at Mediavine.