- Cannes Lions: Putting "Sustainability-First" Principles To Work In Media & Creatively
Mediapsssst, Richard Whitman - Monday, February 19, 2024
The report packages up case studies from some of last year's Lio ...
- Hair-Care Brand Taps Roblox To Enter The Amikaverse
Marketing Daily, Colin Kirkland - Wednesday, January 17, 2024
"The Amikaverse" is intended to teach players about the brand as th ...
- How This CEO At A Streaming Ad Platform Helps Pope Francis
Data & Programmatic Insider, Laurie Sullivan - Monday, December 18, 2023
BrightLine CEO Jacqueline Corbelli is quite humble when talking about how s ...
- Teads Adds CTV, Omnichannel Carbon Emissions Measurement
MediaDailyNews, Karlene Lukovitz - Friday, December 15, 2023
Reporting gives advertisers and agencies a holistic view of emissions from campaign ...
- Is AI Poised To Become A Top Carbon Culprit?
Media 3.0, Laurie Sullivan - Thursday, December 14, 2023
Microsoft's new AI model, Phi-2, is capable of running on devices a ...
- Bringing The Good With Organic Valley's Exec
Brand Insider: Behind The Scenes, Lisa Singer - Tuesday, December 12, 2023
"What was the driving force for for me is that I nev ...
- Stella McCartney, H&M, Bestseller Make News At COP28
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, December 7, 2023
Fashion brands are looking for new ways to clean up the industry ...
- Cartoon Characters Can Care: Boxed Water Puts The Minions To Good Use
CPG Insider, Danielle Oster - Friday, December 1, 2023
Promo's focus was "on Minions planting trees," which fits nicely into t ...
- Lessons From COP 28: The Value Of Engineered Serendipity
Media Insider, Kaila Colbin - Friday, December 1, 2023
The global conference brings together tens of thousands of people with interes ...
- TikTok Promises Billions To Europe, Ramps Up Focus On Data Security
MediaDailyNews, Colin Kirkland - Thursday, November 30, 2023
As part of its Project Clover security and sustainability program, TikTok h ...
- Mayor Of Paris Anne Hidalgo Quits X, Calls Platform A Democracy Killer
MediaDailyNews, Colin Kirkland - Monday, November 27, 2023
Paris mayor Anne Hidalgo calls X a "tool for destroying our democracie ...
- How Brands Can Champion A Circular Economy
MAD, Gagan Levy - Wednesday, November 22, 2023
Design for longevity and reusability and support local and sustainable supply chai ...
- Sustainable Ad Practices: Good For The Planet, And The Bottom Line
Planning & Buying Insider, Fredrik Kinge - Tuesday, November 21, 2023
Today there is growing pressure for marketers to measure and decrease t ...
- Perrier-Jouet Champagne Promotes Brand, Sustainability With Floral 'Wonder'
MAD, Fern Siegel - Wednesday, November 15, 2023
New work unites the company's founding passions - nature, art and champag ...
- More Consumers See Pollution As Serious Issue
Marketing Daily, Sarah Mahoney - Monday, November 13, 2023
While inflation is the No. 1 worry, people are increasingly concerned abo ...
- Meta Promotes Media Responsibility Guidelines On New Mini-Site
MediaDailyNews, Colin Kirkland - Tuesday, October 24, 2023
To standardize an industry-wide approach to "media responsibility," Meta has launched ...
- Coca-Cola Celebrates Its Recycled Bottles With Pizza Shop Takeovers
Marketing Daily, Danielle Oster - Thursday, October 19, 2023
With "Toss In, Take Out," customers at 11 pizza shops will exchan ...
- Gen Z, Millennials Likely To Hit Barriers To Living A Sustainable Life
MediaDailyNews, Laurie Sullivan - Friday, October 6, 2023
Among the generations analyzed, 91% of Gen Z and 75% of Millennia ...
- Media Buyers Move Dollars To Cut Emissions In Campaigns
MediaDailyNews, Laurie Sullivan - Wednesday, October 4, 2023
Driven by sustainability and ability to measure campaigns, OpenX partnered with carb ...
- As Ad Industry Moves To Reduce Carbon Footprint, Prices Expected To Rise
Performance Marketing Insider, Laurie Sullivan - Thursday, September 28, 2023
California governor Gavin Newsom says he will sign legislation requiring large compani ...
- Societal Issues Worldwide Show Up In Search And Performance
Performance Marketing Insider, Laurie Sullivan - Monday, September 18, 2023
The Semrush Global Issues Index report reveals what people search for relat ...
- Drone-Based OOH Cleared For Takeoff In Miami
MediaDailyNews, Karlene Lukovitz - Tuesday, September 5, 2023
The new dservice promises advertisers greater flexibility, accountability and lower costs d ...
- Digital Advertising Has A Huge Problem: Carbon Emissions
Performance Marketing Insider, Laurie Sullivan - Friday, September 1, 2023
Independent digital performance agency Fifty.io has integrated Scope3 into its platform ...
- What Green Coding For Websites And Apps Is - And Why It Matters
Data & Programmatic Insider, Laurie Sullivan - Monday, August 28, 2023
Data centers consume 3% of the planet's electricity. Ben DeBow, CEO ...
- Climate AND Diversity Both Crucial To Sustainability Work
Marketing Insider, Rachel Schnorr - Tuesday, August 15, 2023
Per the EPA, the groups most susceptible to extreme climate events inclu ...
- SMI Founder Sue Fennessy Brings 'World's Only Sustainable Social App' To U.S.
MediaDailyNews, Joe Mandese - Tuesday, August 8, 2023
"Society and our planet need technology that serves us and I ...
- Challenges Keeping CPG Brands Up At Night: Q&A With SPINS' Dan Buckstaff
CPG Insider, Danielle Oster - Friday, August 4, 2023
"There have always been consumer shifts, but newer generations of shoppers a ...
- Grassroots Group Campaign Urges Viewers To Act Against Climate Change
Mediapsssst, Richard Whitman - Wednesday, July 19, 2023
The ads, created by the Potential Energy Coalition on behalf of Scien ...
- Google, Facebook, Microsoft Partially To Blame For Water Deficits
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 30, 2023
Arizona is running out of water, and tech companies like Google, Faceboo ...
- GARM, Ad Net Zero Unveil Sustainable Media Guide At Cannes
Mediapsssst, Richard Whitman - Sunday, June 25, 2023
Key areas where advertisers can take action are split into four differe ...