- With BookTok and Gen Z, ThriftBooks Builds Relevance
D2C Insider, Sarah Mahoney - Sunday, May 7, 2023
The largest independent used online bookseller keeps finding new ways to ke ...
- Ride A Quiet, Non-Polluting Electric Scooter And Animals Will Appreciate You
Mediapsssst, Richard Whitman - Friday, April 28, 2023
The campaign focuses on one the Siam N4 scooter's greatest benefits-not emitti ...
- Hearst Magazines To Host Virtual Event On Sustainability
Publishers Daily, Ray Schultz - Tuesday, April 25, 2023
The Future of Eco-Conscious Living Summit takes place this week. ...
- Current Global's Big Plan For Earth Week: Nothing
MAD, Steve McClellan - Friday, April 21, 2023
That's the more sustainable path to take given all the energy th ...
- Report: Marketers Continue To Lag Significantly On Sustainability Front
Mediapsssst, Richard Whitman - Monday, April 24, 2023
The report seems to indicate that marketers are talking the talk ...
- Lundberg Farms Quits Earth Day In Ad Campaign
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 20, 2023
Lundberg Family Farms has launched a campaign to convey that every d ...
- LinkedIn Debuts Job-Search Filter - Top 50 U.S. Companies To Work For
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 19, 2023
LinkedIn data found that 87% of U.S. respondents say working for ...
- Lululemon Latest To Pile On Plant-Fabric Trend
Marketing Daily, Sarah Mahoney - Tuesday, April 18, 2023
The athletic apparel maker is introducing its first-ever plant-based nylon to pro ...
- NotCo Wants To Show You What A 48-year-old Cow Looks Like
MAD, Steve McClellan - Monday, April 17, 2023
The company and agency AKQA Bloom use AI to create images th ...
- OpenX Names Worswick, VP EMEA-Head Of Global Sustainability
MAD, Fern Siegel - Friday, April 14, 2023
Joe Worswick's remit is to drive EMEA expansion of media measurement f ...
- American Eagle Enters Resale, Using AR On Snap
Marketing Daily, Sarah Mahoney - Friday, April 14, 2023
The denim powerhouse may be late to the resale party. But it ...
- For $100, Ikea Will Redesign Your Cluttered Living Room
Marketing Daily, Sarah Mahoney - Tuesday, April 11, 2023
Ready to move beyond Billy and Poang? The retailer is introducing IK ...
- How Teads Reduced Carbon Emissions For Ad Media When Working With Scope3
Data & Programmatic Insider, Laurie Sullivan - Monday, April 10, 2023
Global media platform Teads shared the key carbon benefits of working wi ...
- Lululemon, Anthropologie, Tory Burch Top Resale Brands
Marketing Daily - Top of the News, Sarah Mahoney - Friday, April 7, 2023
In its latest resale report, ThredUp reveals the hottest resale brands ...
- Conde Nast Plans To Reach Carbon Neutrality By 2030
Publishers Daily, Ray Schultz - Thursday, April 6, 2023
Conde Nast expects to take a leadership role, encouraging suppliers to me ...
- Suspicious Minds: America's Distrust Of Sustainability Claims Increasing
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, April 5, 2023
All that money brands spend on planet-friendly messaging? America isn't buying i ...
- WFA Names Co-Chairs For Planet Pledge
MAD, Steve McClellan - Monday, April 3, 2023
The appointments were made in the leadup to Global Marketer Week lat ...
- H&M Debuts Cradle-To-Cradle Compostable Baby Clothes
Marketing Daily - Top of the News, Sarah Mahoney - Friday, March 31, 2023
Stand.earth, an environmental nonprofit based in British Columbia, recently ranked H&M highe ...
- Pinterest Offers Advertisers New Ways To Target Eco-Friendly Users
Digital News Daily, Colin Kirkland - Wednesday, March 29, 2023
Pinterest is offering advertisers new ways to incorporate sustainability messaging into the ...
- Well-Read Purpose: Inside Patagonia's Growing Book Business
Retail Insider, Sarah Mahoney - Wednesday, March 29, 2023
In a world of TikToks, long-form content is less common. But f ...
- Sustainability: Studies Show Impact Of Social Influencers, Rise In Product Labeling
CPG Insider, Steve Ellwanger - Friday, March 24, 2023
Influencers have the single biggest impact on peoples' green choices, according ...
- Purpose Fails: Most Consumers Can't Name A Brand Making A Difference
Marketing Daily - Top of the News, Sarah Mahoney - Tuesday, March 21, 2023
While brands love to say they stand for the environment or diversit ...
- Buttoned Up: H&M Loops In Waste Pickers For New Initiative
Retail Insider, Sarah Mahoney - Wednesday, March 22, 2023
The fast-fashion brand hopes working with waste pickers in India to crea ...
- REI, Patagonia, Amour Vert Top Resale Index
Marketing Daily - Top of the News, Sarah Mahoney - Tuesday, March 14, 2023
Circular sales are in fashion. Trove's new index ranks companies on bra ...
- Ikea's New Campaign Is In The Bag
Marketing Daily, Sarah Mahoney - Monday, March 13, 2023
Ikea conjures a little magic to help transform a boy's new hou ...
- Wavemaker Wins $50M Global Media Business For Back Market
MAD, Steve McClellan - Wednesday, February 22, 2023
Founded eight years ago, the Paris-based company is expanding to the U. ...
- U.S. Rollout Is Ascential To Ad Net Zero, Er, I Mean Essential
MediaDailyNews, Joe Mandese - Tuesday, February 7, 2023
The good news is that the ad industry has been developing ...
- Attention Metrics Insights, And Why They Are Becoming So Popular
Performance Marketing Insider, Laurie Sullivan - Monday, February 6, 2023
Eighty-three percent of UK marketers say attention metrics are important in reduci ...
- AI-Based Enterprise Search Integrates Tech From OpenAI, Google, Others
Performance Marketing Insider, Laurie Sullivan - Tuesday, January 31, 2023
AI software firm C3 AI has released the first product of i ...
- 2022 Client Of The Year: Patagonia
Agency of the Year, Joe Mandese - Sunday, January 8, 2023
At a time when plenty of consumer marketers are leaning into acrony ...