Newsan’s Siam scooter division and Miami-based Republica Havas are out with a whisical new campaign demonstrating the benefits of shifting to an electric vehicle—in this case the new Saim N4 100% electric scooter. 

The campaign focuses on one the scooter’s greatest benefits—not emitting greenhouse gases. The fact that it’s quiet and requires little maintenance is also highlighted. 

And animals everywhere will be eternally grateful. And who knows, some day you may be buzzing along on your N4 and have a chance encounter with a gorilla who may appreciate you with a big hug as you give him or her a lift to, well, wherever they happen to be going.  

María Fernanda Lota, Newsan's marketing director, said, “Making a more sustainable and safe mobility concept tangible was the premise for launching this initiative. We are convinced that highlighting this situation in communication pieces and linking it to animals and the care of their environment and that of everyone, provides a global vision to review the way in which we transport ourselves.”