Tag results for "sustainability"
- Cannes Lions Add Sustainability Reporting To Awards SubmissionsThe "non-compulsory" reporting utilizes Ad Net Zero's five-point methodology as a gui ...
- Coca-Cola Wins Two 'Greenwashing' Suits, Now Faces Ingredient LitigationNew suit alleges synthetic chemicals are in Simply Tropical juice drink, whi ...
- H&M Pushes Sustainable Fashion In New Roblox Metaverse ExperiencePartnering with metaverse studio Dubit, Loooptopia enables players to create H&M-branded fashi ...
- H&M Heads To Roblox To Gamify SustainabilityUsers can choose materials for their virtual wardrobe, trading their fashion desig ...
- Ouch: Blue Apron, Party City, Grove Collaborative Face NYSE DelistingIt's not a death sentence, but all three companies face serious consequenc ...
- Building the More Neighborly Tech StackA truly functional next-gen MarTech stack doesn't just assemble tech solutions b ...
- What We're Craving: Experiential Retail, Healthy Guts And Future NostalgiaHartman Group's analysis of this year's trends shows just how hungry America ...
- Ad-tech Companies Launch Global Campaign To Encourage Action On Climate ChangeFounding AdTechCares partners including InMobi, Pinterest, Media.Monks, and Smartly.io have launched ...
- World OOH Org Implements Sustainability Task ForceThe group will create net zero initiatives and mission statements, augmented ...
- Coca-Cola Creates Short Film, Campaign To Educate Consumers About Sustainability Through MusicThe Recycled Records campaign introduces an original EP made up of t ...
- When Is A Media Buy A Greenwashing Liability? When It's A Fossil Fuel Brand Sponsoring Climate Coverage"It's strings-attached sponsorship," Ben Franta, an expert on greenwashing litigation, explained duri ...
- Carbon Offsetter Good-Loop Taps London-Based Ad Vet Thomas As CMOGood-Loop helps marketers and agencies build campaigns via "green" ad tags a ...
- Poshmark Ushers In Secondhand SundayThe resale site grabs an environmentally friendly slice of Black Friday week ...
- Back Market Debuts 'Tech Reborn,' Expands U.S. PresenceThe creative uses a combination of stop-motion animation and puppetry and playful ...
- With Sales Strong, ThredUp Debuts Fran Drescher Holiday CollectionThe new collection features 1,000 one-of-a-kind creations, priced from $10 to $ ...
- Study Finds Majority Of Americans Consider Themselves 'Climate Conscious Consumers'The study from Volta Media represents a 15% increase from 2021, a ...
- Dentsu Incorporates Carbon Into Media-Planning SystemsThe move factors carbon impact at a media impression level, alongside campai ...
- Americans Say Ad Biz Has A Decarbonization Role To Play, Mixed On What It Should BeThe No. 1 response was that advertisers and agencies should work ...
- Website Personalization Required, But Retail Struggling To Make It WorkFifty-five percent of U.S. and U.K. consumers in a survey cited po ...
- Consumers Rethinking The Holidays - Here's What It Means For AdvertisingBrands and retailers need to understand what consumers consider non-negotiable, what they' ...
- Mentos Trains Raccoons To Recycle Its Paperboard Gum BottlesIf you can train raccoons to recycle, can you train humans? Ment ...
- Despite Strong Environmental Worries, Consumers Spurn Greener Products"We see a potential return to this idea of green fatigue," sa ...
- Pharma Sets Sights On Planetary Health"There's no longer any doubt that planetary health impacts human health," sa ...
- Patagonia Action Works: Amplifying Brand PurposeHow the sustainability-driven retailer is digitally powering an army of young activi ...
- House 337, Good Business Team For Ethical Consulting Service That Promotes SustainabilityThe House 337 approach encourages businesses to link sustainability with core busine ...
- Grove: 'How We Built Our Internal Agency'Samantha Howe explains how moving from D2C to retail required a n ...
- Former OMD Chief Osborn To Lead Ad Decarbonization Initiative In The U.S.Osborn, who stepped down as CEO of OMD earlier this year followi ...
- Less Streaming Can Help Save The Planet - But Won't Save TV Networks, StreamersNew research shows that four hours of streaming generates roughly the sa ...
- The North Face Spins More Stories With 'More Than A Jacket'The outdoor brand looks for new ways to find relevance with ...
- With Costs Rising, Consumers Lose Focus On SustainabilityAs they worry more about war and inflation, people care a litt ...
