- Grove: 'How We Built Our Internal Agency'
Marketing Daily, Sarah Mahoney - Monday, October 10, 2022
Samantha Howe explains how moving from D2C to retail required a n ...
- Former OMD Chief Osborn To Lead Ad Decarbonization Initiative In The U.S.
MediaDailyNews, Joe Mandese - Thursday, October 6, 2022
Osborn, who stepped down as CEO of OMD earlier this year followi ...
- Less Streaming Can Help Save The Planet - But Won't Save TV Networks, Streamers
TV Watch, Wayne Friedman - Wednesday, October 5, 2022
New research shows that four hours of streaming generates roughly the sa ...
- The North Face Spins More Stories With 'More Than A Jacket'
Marketing Daily, Sarah Mahoney - Tuesday, October 4, 2022
The outdoor brand looks for new ways to find relevance with ...
- With Costs Rising, Consumers Lose Focus On Sustainability
Marketing Daily - Top of the News, Sarah Mahoney - Tuesday, September 27, 2022
As they worry more about war and inflation, people care a litt ...
- Starcom Launches Site Devoted To 'Sustainable Media,' Seeks To Identify Solutions
MediaDailyNews, Joe Mandese - Wednesday, September 28, 2022
The "Future Tensions In Sustainable Advertising" site addresses big questions including greenwashin ...
- Project Everyone's Campaign Promotes 'World's' 17 Sustainable Development Goals
MAD, Fern Siegel - Monday, September 26, 2022
World leaders have pledged to achieve the sustainability goals by 2030. ...
- Global Healthcare Brand Sanofi, Omnicom Media Group Test Tracking Of Carbon Ad Emissions
Search & Performance Marketing Daily, Laurie Sullivan - Monday, September 26, 2022
Good-Loop has inked a partnership with Integral Ad Science that allows t ...
- Carbon Emerges As Key Ad Performance Indicator: Clients/Agencies Split On Cost
MediaDailyNews, Joe Mandese - Wednesday, September 21, 2022
While a majority (56%) of agency execs believe "sustainability" is now mo ...
- In $3B Giveaway, Patagonia Redefines Brand Purpose
Marketing Daily, Sarah Mahoney - Thursday, September 15, 2022
Company founder Yvon Chouinard is donating the entire company, with a uniq ...
- Expert Reveals How Fossil Fuel Marketers 'Over-Index' Their Green Reputations
MediaDailyNews, Joe Mandese - Friday, September 16, 2022
"Over-indexing is unethical and it needs to be policed," Generous Ventures' Christi ...
- EV Charging Station Data Hits Search, Maps Through Uberall, Eco-Movement Partnership
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 14, 2022
The partnership lets electric vehicle (EV) charge point operators serve up onli ...
- The Body Shop Looks To Regain Its Sustainability Advantage
Retail Insider, Sarah Mahoney - Wednesday, September 14, 2022
Hilary Lloyd, vice president of marketing and CSR, explains how the bra ...
- Crypto Going Green? Ethereum 'Merge' Begins
Digital News Daily, Colin Kirkland - Wednesday, September 7, 2022
"The Merge" will move the Ethereum blockchain from proof-of-work, which consumes ...
- New Trade-In Reinforces Dick's Purpose
Retail Insider, Sarah Mahoney - Wednesday, September 7, 2022
Dick's is committed to getting more kids involved in sports. A n ...
- Google Airbrushed Environmental Impact In Search Flights Carbon Calculator, Experts Say
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 25, 2022
Google has made changes that affect the carbon calculator embedded in t ...
- Havas Names OpenX 'Preferred' Supplier, Cites Path To Net Zero
MediaDailyNews, Joe Mandese - Wednesday, August 24, 2022
The move comes a week after Havas Media Group named PubMatic ...
- Nature Valley Offers Sustainability Rewards On TikTok
Marketing Daily, Steve Ellwanger - Tuesday, August 16, 2022
Consumers who post a sustainable practice on TikTok receive a promo co ...
- From Carp To Copi: Can A Rebrand Finally Decimate Invasive Fish?
Marketing Daily, Sarah Mahoney - Wednesday, August 10, 2022
A new name may help Middle America learn to love eating t ...
- Ho-Hum Holidays: Logistics Teams Are Braced For Higher Costs And Other Problems
Email Insider, Ray Schultz - Tuesday, August 9, 2022
A third of logistics workers expect sales to decrease this year, DispatchTra ...
- Spark Foundry Launches Quarterly Report On Social Commerce, Metaverse, Sustainability
Digital News Daily, Colin Kirkland - Thursday, August 4, 2022
Here are some of the practical, current-environment strategies noted in the fir ...
- Surprise! All Brands Are Now Health And Wellness Brands
Marketing Insider, Nelson Freitas - Wednesday, August 3, 2022
Every brand now has to be cognizant of keeping customers and employe ...
- Saks, Guess, Eddie Bauer Make Secondhand Moves
Marketing Daily, Sarah Mahoney - Friday, July 29, 2022
It's not just about sustainability anymore. Inflation is pushing more young shoppe ...
- PubWise Granted Patent That Reduces Carbon Footprint, Related To Demand-Path Optimization
Data & Programmatic Insider, Laurie Sullivan - Monday, July 25, 2022
The patent's technology reduced the carbon footprint of programmatic transactions, said PubWi ...
- Spoiler Alert: This Year's Agency Of The Year Award Is GroupM's To Lose
RTBlog, Joe Mandese - Monday, July 25, 2022
I've never made a call like that, but based on last week ...
- GroupM Unveils Plan For Industry-Wide Standard To Reduce Media's Carbon Output
MediaDailyNews, Joe Mandese - Tuesday, July 19, 2022
GroupM will release an alpha version of the new media carbon-reduction calculat ...
- Station Partners With Toyota For New Eco-Friendly News Truck
TVBlog, Adam Buckman - Tuesday, July 19, 2022
WUSA-TV in Washington, D.C. says its new ECO9 news truck is t ...
- Federated Identity: An Innovative Approach To Privacy-Centered Growth
MediaDailyNews, Adam Broitman - Tuesday, July 12, 2022
Marketers can bolster their sustainable marketing strategy through traditional walled gardens, commer ...
- Crude TV
TV Watch, Barry Friedman - Thursday, July 7, 2022
The oil and gas industry has spent more than $3.6 billion ...
- With Thrifty Back In Style, Marketers Need New Messages
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 1, 2022
With consumers returning to being thrifty, marketers need to adjust messages ...