• by Fern Siegel , October 10, 2022

House 337 and Good Business have joined forces to launch an ethical consulting service and partnership. The goal is to help businesses achieve sustainability.

Good Business, a sustainability expert, and House 337, an ad-brand consultancy, are utilizing a new proprietary diagnostic tool that allows businesses to measure performance — socially, environmentally and commercially — across 16 key priority areas to maximize ROI.    

The House 337 approach encourages businesses to link sustainability to core business strategies to enhance value.

Additional tools include an “incubator” product to enable cross-collaboration of circular business solutions (rentals, resale, recycle, repair) and an optimization tool to eliminate green-washing, a practice whereby a company misleads users about its environmental practices.  

Nathan Ansell, director, the ethical consulting practice at House 337, said: “In today’s world it is impossible — and indeed irresponsible — to ignore the climate emergency and the need for sustainable business practices. While most businesses have sustainability ambitions or targets, too few have a compelling plan to deliver them. “

Specifically, he told Agency Daily, House 337 services helped client E.ON move from dirty energy provider to clean air champion, beginning with the launch of Gorillaz x E.ON’s  “A Solar Collaboration,” and the creation of E.ON’s “Lungs.”  We’ve also been appointed as Sky’s creative agency to help raise awareness of Sky’s Net Carbon Zero by 2030 mission. That’s 20 years earlier than the requirements set by the government.” 

Giles Gibbons, founder, Good Business, added: “The winners of the future will be those who embrace transformational change. For this to happen, every element of an organization needs to coalesce around a progressive path forward, very much including brand and communications.”

Agency Engine Creative and fashion and lifestyle specialist agency ODD Group merged in July to form London-based House 377. Clients include Sky, Cazoo, E.ON, Santander, the Crown Commercial Service and Kiyan Prince Foundation, as well as Marks & Spencer and Tesco’s F&F.