- Spoiler Alert: This Year's Agency Of The Year Award Is GroupM's To Lose
RTBlog, Joe Mandese - Monday, July 25, 2022
I've never made a call like that, but based on last week ...
- GroupM Unveils Plan For Industry-Wide Standard To Reduce Media's Carbon Output
MediaDailyNews, Joe Mandese - Tuesday, July 19, 2022
GroupM will release an alpha version of the new media carbon-reduction calculat ...
- Station Partners With Toyota For New Eco-Friendly News Truck
TVBlog, Adam Buckman - Tuesday, July 19, 2022
WUSA-TV in Washington, D.C. says its new ECO9 news truck is t ...
- Federated Identity: An Innovative Approach To Privacy-Centered Growth
MediaDailyNews, Adam Broitman - Tuesday, July 12, 2022
Marketers can bolster their sustainable marketing strategy through traditional walled gardens, commer ...
- Crude TV
TV Watch, Barry Friedman - Thursday, July 7, 2022
The oil and gas industry has spent more than $3.6 billion ...
- With Thrifty Back In Style, Marketers Need New Messages
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 1, 2022
With consumers returning to being thrifty, marketers need to adjust messages ...
- Keeping It Real With Crispy Green: Sustainability From The Inside Out
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, July 7, 2022
"I was a rock and roll singer for a long time, ...
- Nestle's 'Carbon' Copies May Mean Lower Quality, Less Time Spent On Mobile
Mobile Insider, Joe Mandese - Thursday, June 23, 2022
Nestle has been testing mono sound and digitally compressed video on mobil ...
- Embracing The Unknown: Delta Faucet's Digital Maven's Motto For Success
Brand Insider: Behind The Scenes, Lisa Singer - Friday, June 17, 2022
"It makes you a better leader and you're stronger and more focus ...
- Advertisers Urged To Cut Carbon Footprint: Fifty-Five Analyzes The Data
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 3, 2022
A recent study analyzes the "real" carbon cost of goods and servic ...
- Driving In-Store Traffic: GOT BAG Leverages POP to Tell Brand Story
The MediaPost Cases, Lisa Singer - Friday, June 24, 2022
Seeing the plastic pollution crisis as an opportunity to solve a glob ...
- Gartner: Artificial Intelligence More Important Than Metaverse To Most CEOs
Performance Marketing Insider, Laurie Sullivan - Thursday, May 26, 2022
The metaverse might be the latest buzzword for the ad industry, b ...
- Disruption: Change Foods CMO's Ingredient For Career, Life & Sustainable Cheese
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, June 2, 2022
"I realized that I will not spend a minute of my d ...
- It's Time To Come Full Circle: Re-Commerce And The Circular Economy
MAD, Amy Lanzi - Tuesday, May 10, 2022
Shoppers have learned they can have anything they want in today's always- ...
- Surprise! All Brands Are Now Health And Wellness Brands
Marketing Insider, Nelson Freitas - Tuesday, May 3, 2022
Every brand now has to be cognizant of keeping customers and employe ...
- Labelium Unveils New Sustainability Practice
Mediapsssst, Richard Whitman - Tuesday, April 26, 2022
The firm has released research about the cleanest and dirtiest websites (fr ...
- Fjallraven Plants Trees Both Real And Virtual With New NFT Launch
Digital News Daily, Colin Kirkland - Thursday, April 21, 2022
After purchasing an NFTree, owners are able to collect, view, and intera ...
- Reporter's Notebook: 4A's Sustainability Summit
MAD, Steve McClellan - Wednesday, April 20, 2022
As one speaker opined, sustainability is the biggest marketing challenge of o ...
- Rent the Runway Banks On Wedding-Palooza
D2C Insider, Sarah Mahoney - Monday, April 18, 2022
To encourage new customers, it's launching a "Something Borrowed" Wedding Styling Servic ...
- Pinterest Cracks Down On Climate Change Misinformation
Digital News Daily, Colin Kirkland - Thursday, April 7, 2022
Pinterest will ban all misleading climate-related information including content and ads ...
- Metaverse Alternative Will Focus On Adventure, Health & Wellness, Reward Outdoor Activity
Digital News Daily, Colin Kirkland - Monday, April 4, 2022
Outside Interactive announced plans to launch "the Outerverse," an adventure and wellness-centr ...
- Endeavor Business Media, Resource Innovation Institute Partner For Resilient Harvests Conference
Publishers Daily, Tony Silber - Friday, April 1, 2022
Conference is intended to help build consensus in the controlled-environment agriculture secto ...
- Um, Poop Emoji Ice Cream? Really?
Marketing Daily, Todd Wasserman - Thursday, March 31, 2022
Burger King supposedly releases product and ad "to remind people" its foo ...
- Campaign Looks To Reduce Bitcoin's Environmental Impact
Digital News Daily, Colin Kirkland - Wednesday, March 30, 2022
The campaign, led by Greenpeace and other environmental advocacy groups, pressures Bitco ...
- MINT Offers Platform To Offset Carbon Emissions Of Digital Ads
MAD, Fern Siegel - Wednesday, March 30, 2022
MINT calculates a campaign's eco-footprint, the human consumption of natural resources ...
- Polestar Expands On Super Bowl Bombshell
Marketing Daily, Tanya Gazdik - Saturday, February 19, 2022
The ad's jabs at Tesla and Volkswagen helped propel Polestar's website ...
- Meijer Increases Sustainability Efforts, Adds EV Charging Stations
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, February 3, 2022
Meijer, a Midwest grocery store, is partnering with Los Angeles-based EVgo ...
- Credit Suisse, Essity, Heineken Take WFA's 'Planet Pledge'
MediaDailyNews, Joe Mandese - Thursday, February 3, 2022
They join a growing list of global marketers now representing $43 billi ...
- GroupM's Essence Taps Wade For Top Sustainability Role
MAD, Steve McClellan - Tuesday, February 1, 2022
Wade will work across units and practices, including programmatic, strategy, planning a ...
- 2021 Holding Company of the Year: GroupM
Agency of the Year, Joe Mandese - Friday, January 7, 2022
Like the year before it, 2021 was a year of multiple transformatio ...